Monday, December 28, 2015

Methods to improve click through rates in eCommerce marketing emails

Generally, there is a high probability of a sale in an eCommerce site, when customers visit the site via email marketing campaigns. Yet, the use of smartphones have made a considerable shift in this buying pattern. The click through rates have considerable decreased, when the customer opens the marketing email in his smartphone. There are some important reasons for this decline.



from Blogs http://ift.tt/1mL807I

Methods to improve click through rates in eCommerce marketing emails

Generally, there is a high probability of a sale in an eCommerce site, when customers visit the site via email marketing campaigns. Yet, the use of smartphones have made a considerable shift in this buying pattern. The click through rates have considerable decreased, when the customer opens the marketing email in his smartphone. There are some important reasons for this decline.



from Blogs http://ift.tt/1mL807I
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