Latest Trends in E-Commerce

1. Multichannel presences: There’s a growth of multichannel retailers as traditional high street brands expand their presences online.
2. The rise of mobile-commerce: Following the increased usage of smartphones, major retailers are launching mobile sites and smartphone applications to encourage their customers to make purchases using their smartphones.
3. The use of online payment services: There’ll be an increase in the usage of online payment services such as PayPal and Google Checkout as people want to make faster, easier, and more secure purchases over the Internet.
4. Engaging customers online: Businesses are putting more effort into the design of their websites to ensure they provide their customers with an engaging online experience.
5. The social element: Social networking options continue to expand onto ecommerce sites where site visitors can share their opinions about products on Facebook and Twitter.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Tips for E-Commerce Websites

1. Think like a consumer, and put your products in more than one category. People purchase more and they experience greater overall satisfaction with the Web site. Consider up sell and cross sell opportunities by offering products that make logical sense together.

2. Keep it simple. Successful E-Commerce sites simplify the checkout process and display clear pricing and shipping information. They also post clear return policies and access to customer service. Putting your brick and mortar store's phone number in a visible place on your Web site is a good idea.

3. Picture really is worth a thousand words, so use photos of your products and go easy on the text. Online usability studies suggest that people do not read; they scan. It's 25% harder to read on the Web, so keep these guidelines in mind for optimum readability: Headlines should be 8 words or less, shoot for 9-12 words on a line (people don't want to read across the entire screen), keep sentences short (15-20 words) and try to keep summaries under 30 words and hold paragraphs to 40-70 words. In this way you can maintain compelling product descriptions alongside your product offerings. 

4. Market your site once it's live. It's not enough to just build a Web site. You need to make an effort to market and promote your Web site to new and existing customers. Collect email addresses on your site to help you keep in touch with customers and consider creating a newsletter. Seek links from other sites that complement yours. Optimize your site's content for relevance and submit it to the major search engines.

5. Make payment processing easy. Online shoppers need a way to give you money online. You can accept credit card payments with either a PayPal account or an online merchant account.


For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Taking Your Ecommerce Website to the Top

To maximize the potential of your E-Commerce website, you need to apply the same principles.

• Drawing in your E-commerce website crowds: Before you cram it full of goodies, flashy graphics and bot-grabbing keywords, think about what your human visitors want from any shop window. The purchase-hungry visitor wants an E-commerce website that's easy to navigate, offers a quick-click buying process and, essentially, is secure. It's all too easy to spend a fortune constructing a virtual shop window that would win an award for design concept, but if your products get lost in the drapes and tassels, it's a wasted opportunity.
• One size fits all E-commerce website construction: If you want to create an E-commerce website on a budget, then there are plenty of programs available to download for free. You may be able to create a shopping cart and post up some clickable links that will take your customers to the right department quite easily. One size fits all E-commerce website building is a great starting point.
• Making your website profitable: To make your website work harder, bring in more customers and convert clicks into cash you need to know how to position it to grab the casual browser's interest. You will also need to remember that a simple site may work well for a while, but you may find that your business quickly outgrows your website's capacity. The more exposure your site has, the greater the chances that you will see a rapid return on your initial investment. By creating a site that has the capacity to grow with your business, your shop front on the world will give your customers exactly what they want as well as giving you what you want - a profitable online business.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

E-Commerce Web Solution

E-Commerce website must be easy-to-use, appealing and process requests quickly; offering consumers what they want. Good E-commerce design combines the three most important Website elements: appearance, organization and functionality.

E-commerce website merges industry goals with specific store goals. General business goals include the following: advertise the store's best products, communicate important information (contact phone numbers) and strategically place keywords for Search Engine Optimization (SEO). Specific company goals emphasize the store's products. Customer satisfaction should be an important goal.

• The first page must be professional-looking, interesting and attractive - keeping the customer's attention. The Website appearance should use color, typeface and graphics (within industry standards) to communicate to the visitor.
• Website should provide new product information. Product information should be short, sweet and descriptive. Having positive customer testimonials help.
• E-commerce Website guides the visitor to the best pages step-by-step. Primary content should only be one click away.
• The most effective E-commerce Websites transform "visitors" into high quality "customers", targeting ready-to-buy traffic. The site should leverage limited space to "up sell" and "cross sell" merchandise.
• E-commerce Website provides a customer-friendly shopping cart, simple checkout and sensible payment procedure. Customer service should be prompt, with an easily accessible phone number. Shipping procedures should be simple.
• Important information includes a privacy statement and security guarantee. Affiliation, with the Better Business Bureau or another commerce organization, builds up credibility and trust.
• The Website should follow a basic understandable organization. Navigation should be simple, logical and consistent.
• E-commerce Website designs use standard Cascading Style Sheets (CSS), sensible tags and clean code for a well-organized interface. Logical links and a website "Search" capability are important.
• The effective E-commerce Website is prominently ranked on search engines. The Web developer should maximize keyword placement and density. Compare competitor search engine rankings.
• "Back office" maintenance, such as uploading content, should be efficient.
•  Once a website is completed, the effective E-commerce Website markets, advertises and promotes its website, so that people will find it. Establishing e-mail marketing with blogs keeps the site relevant.
• The most effective E-commerce Websites maximizes appearance, organization and functionality to make sure the customer is ultimately satisfied. Satisfied customers make businesses successful.

For more details about E-commerce Consulting, Website Development and Maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745