E-Commerce website must be easy-to-use, appealing and process requests quickly; offering consumers what they want. Good E-commerce design combines the three most important Website elements: appearance, organization and functionality.
E-commerce website merges industry goals with specific store goals. General business goals include the following: advertise the store's best products, communicate important information (contact phone numbers) and strategically place keywords for Search Engine Optimization (SEO). Specific company goals emphasize the store's products. Customer satisfaction should be an important goal.
- The first page must be professional-looking, interesting and attractive - keeping the customer's attention. The Website appearance should use color, typeface and graphics (within industry standards) to communicate to the visitor.
- Website should provide new product information. Product information should be short, sweet and descriptive. Having positive customer testimonials help.
- E-commerce Website guides the visitor to the best pages step-by-step. Primary content should only be one click away.
- The most effective E-commerce Websites transform "visitors" into high quality "customers", targeting ready-to-buy traffic. The site should leverage limited space to "up sell" and "cross sell" merchandise.
- E-commerce Website provides a customer-friendly shopping cart, simple checkout and sensible payment procedure. Customer service should be prompt, with an easily accessible phone number. Shipping procedures should be simple.
- Important information includes a privacy statement and security guarantee. Affiliation, with the Better Business Bureau or another commerce organization, builds up credibility and trust.
- The Website should follow a basic understandable organization. Navigation should be simple, logical and consistent.
- E-commerce Website designs use standard Cascading Style Sheets (CSS), sensible tags and clean code for a well-organized interface. Logical links and a website "Search" capability are important.
- The effective E-commerce Website is prominently ranked on search engines. The Web developer should maximize keyword placement and density. Compare competitor search engine rankings.
- "Back office" maintenance, such as uploading content, should be efficient.
- Once a website is completed, the effective E-commerce Website markets, advertises and promotes its website, so that people will find it. Establishing e-mail marketing with blogs keeps the site relevant.
- The most effective E-commerce Websites maximizes appearance, organization and functionality to make sure the customer is ultimately satisfied. Satisfied customers make businesses successful.
