- E-commerce remarketing is an online marketing tactic or technique used to convince an online shopper to revisit a website to make a purchase that shopper recently failed to complete.
- E-commerce remarketing commonly occurs in response to online shopping cart abandonment. It is a form of conversion marketing in that it is a responsive marketing technique that attempts to invoke a desired consumer response. Remarketing is typically a SaaS (software-as-a-service) platform.
- You market to bring a visitor to your website, and if he or she doesn't make a purchase, you then use remarketing tactics to bring the visitor back to your website and convert him or her in to a paying customer. It is also called "conversion marketing".
- The best way to reach out to the customer is through remarketing techniques where you use your analytics data to discover why the customer abandoned. Then you remarket to the customer using personalized data.
- The remarketing messages should contain relevant and targeted details, such as images of the products they considered purchasing but abandoned, and a direct link to return to the cart to continue the check-out process.
- If the first remarketing attempt is not successful, follow-up communications will usually offer a discount or promotional incentive for the consumer to go back to the website and checkout.
- To do this effectively, you start the E-commerce remarketing process immediately after the cart abandonment takes place. You can use personalized communication methods, such as email or messages on social platforms.
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