E-Commerce payment gateway to accept online payments

An  E-Commerce site must always have multiple payment options. If you run a shopping site, and you only have one payment method, you may be leaving thousands of dollars on the table. So what are some of the must-have payment options?

• PayPal

Paypal is an online payment gateway system. It allows its members to make payment without having to use a credit card. The credit card info has already been stored in the PayPal account. All the member has to do, is to login to his or her PayPal account when making payment. That means entering an email address and a password. That is far more convenient than having to take out the credit card and enter the credit card numbers into the payment form. In addition, you can easily integrate PayPal into your shopping site as most E-Commerce software supports PayPal.

• Google Checkout

Google is becoming a highly competitive player in the payment solutions space. Like PayPal, it also has millions of members. You can easily add Google Checkout buttons to your site by copying and pasting some code snippets. Google Checkout is especially important if you are promoting your E-Commerce site using Google's very own pay per click advertising system. When you create an Ad in the system, your Ad appears on the right hand side of the search results. If your site supports Google checkout, a small little shopping cart will appear in your Ad. Visitors will know that your site supports this payment method just by viewing the Ad. This increases conversion rates because payment by Google checkout is very fast and convenient.

• 2Checkout

2CO is a payment processor that allows you to accept payments by credit or debit cards. Unlike PayPal and Google Checkout, customers will have to fill in their credit card info when making a purchase. The payments will be sent to 2CO, who will then verify the payments. The revenues will then be sent to the merchants via direct bank transfer or check.

• Worldpay

This is a very popular payment processing solution that is used by many large corporations. You must have your own merchant account if you want to use Worldpay. The setup allows revenues to be sent directly into your bank account.

• Authorize.Net

The payment solution offered by Authorize.Net is an easy, affordable way to help you accept secure credit card, electronic check, and other payments via your E-Commerce website. You can easily integrate Authorize.net Payment gateway in your website and accept Credit Card Payments like Visa, MasterCard, AMEX and Discover. 

For more details about E-Commerce website development/maintenance and E-Commerce Consulting  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Simple steps to maintain an effective E-Commerce website

1. Think like a consumer: Organize your products in more than one category. Make your  goods and services easy to find. This will help your business as people purchase more and they experience greater overall satisfaction with the web site. Cross Sell and recommend products that make logical sense together.

2. Keep it simple:  Successful E-Commerce sites simplify the checkout process and display clear pricing and shipping information. They also post clear return policies and access to customer service. Putting your store's phone number in a visible place on web site is a good idea as consumers feel more confident.

3. An image is worth a thousand words, so use multiple images of products and go easy on the text. Generally people do not read; but they scan as it is harder to read on the web.

4. Market your website:  It's not enough to just build a web site. We need to make an effort to market and promote web site to new and existing customers. Collect email addresses as it helps to keep in touch with customers and consider creating a newsletter. Optimize your site's content for relevance and submit it to the major search engines.

5. Implement Easy payment processing: Online shoppers need a way to give money online. We can accept credit card payments with either a PayPal account or an online merchant account.

For more details about E-Commerce website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Some E-Commerce Ideas

1. Give a personal touch to build customer loyalty by adding unexpected little surprises to each order. Examples include free samples, a candy bar or simply a hand-written "thank you" card etc.
2. Set up or buy a content site that ranks well in Google for relevant keywords and use it to market your products and drive traffic to your E-Commerce site.
3. Transform transactions into relationships by collecting and using customer information to follow-up with customers and turn them into repeat buyers. Implement email marketing and compelling promotions based on the customer information you have collected.

To know more info, please contact prevaj@prevajconsultants.com or visit http://www.prevajconsultants.com

Why is it important to start selling your products and services online?

It is a fact that E-Commerce continues to improve dramatically and that  most of all new small businesses have an online presence.  Further, there is a huge rise of online users. Most of the users enjoy shopping online. Online spending has increased to a greater extent , thanks to the various secure online merchant services.

If you have an online business presence, you gain access to a marketplace with millions of potential customers.  The bigger picture is that you can have a potential customer base that is global in scale. You have the capability of tapping a revenue stream that is unavailable in conventional stores. Some of the largest stores develop an online presence mainly because it is a cost effective way to manage a global customer base. It allows these large stores to fill in the gaps where their retail presence is not available.These larger stores are finding their online stores to function as a hi-tech catalog. 

Thus ,it is an effective way to sell your products and services online and hence manage your business in a competitive and global environment profitably. 

To know more info, please contact prevaj@prevajconsultants.com or visit http://www.prevajconsultants.com

Will Good SEO Guarantee a Successful Website?

Does good SEO guarantee a successful website? The answer is NO.

Good search engine optimization helps with website traffic and search engine ranking, but will not keep users on a website or convince them to buy.

There are several things about a website that you should take into consideration in addition to SEO. Remember the goal of a website is to get the user to contact you or purchase your product.

First make good use of the Landing Page. The Landing Page is what a user sees when landing on the website without scrolling up or down. Most users want to find the information that they came to the website looking for in the landing page.

User friendliness is another essential part to keeping users on a website.

The longer a user is on the website the better chance of making them a customer. There are a lot of things to consider making a user friendly website.

The navigation on the website should be easy to find and understand. If a user gets lost they will simply leave.

The content needs to be relevant, brief, and to the point. 

SEO is a very important element of a website. SEO will direct traffic to the website however to be truly successful make sure the website is up to the challenge after the SEO has done its job.

For more information please feel free to contact:
Prevaj Consultants
http://www.prevajconsultants.com
prevaj@prevajconsultants.com
Plot No.11, 39/I
North Parade Rd, St.Thomas Mount
Chennai 600016. India
+91-8144760745
+91-9445567545
+91-44-22345557

Simple Website Design Tips

Professional website design is very important for your business. It’s even more important if you’re a webmaster or have an internet business, because you market your products and services directly on the web. If your website doesn’t look attractive and doesn’t grab visitor’s attention, then your sales will crash and you will easily lose your potential customers.A pleasant website design will be appreciated by your visitors and customers.

Plan Your Website

This is the first step in web design process. A good plan will make it easier to develop and maintain your site in the future. Start with these questions:

1. What is the theme of your website?
2. What is the purpose of your website?
3. Who is your target audience?

Think about the future growth of your website as it's not difficult to maintain 10 pages of your website, but as the website grows to 100 or 1000 pages, it will be tough and time taking.

Important points to remember

Loading Time

If your visitors have to wait 20 seconds for a page to load, you'll lose half of your audience and limit your sales as well.

Consider the following tips to optimize your website and increase the loading time.

• Graphics increase loading time, so try to use no more than 6 in a page. Also, keep the file size down to minimum.
• Put your cascading style sheet into one external file and link it to all pages. 
• Try to use relative links instead of full URL. 
• Don't use fancy images as background

Browser and Platform Compatibility

This is another web development issue - computer and browser incompatibility. Do not forget to check your website in various OS and Browsers as there are lot of people using different OS (Windows, MAC), different screen resolutions (1024x768 or 800x600), different browsers (Internet Explorer, Netscape Navigator, Opera, Mozilla, Chrome) and different browser versions.

Paragraphs

Use a lot of white space in your pages. It will be easier to read, because visitors will have time to rest their eyes.

Navigation Menu


Make it readable and easy to find.  Use a navigation bar on all your pages.

Consistent Page Design


It happens that people change the design from page to page. Keep your design consistent on all pages.

Font Size 


Use large fonts for headlines. But use normal font sizes for a main text. eg. 10px , 12 px.

Frames


Try not to use frames. Don't use horizontal scroll.

Order Button

If you sell something, put the order information in visible place. Use order button on every page of your site.

Thus a good website design should be clear, simple, easy to navigate and good looking. It should be subtle and concentrate on your visitor's needs. A good website design makes you stay longer and come back to the site later. A great looking and functional website should be your key to online success.

Important Features of a Business Website

Important features about your Business Website are:

1. Fast loading
2. Clean and Easy Navigation
3. Pleasing colors, quality graphics and images
4. Cross-Browser Compatibility
5. Search Engine Friendly

Prevaj Consultants is a complete web solutions provider and can develop Business Websites of class.

For more information please feel free to contact:
Prevaj Consultants
http://www.prevajconsultants.com
prevaj@prevajconsultants.com
Plot No.11, 39/I
North Parade Rd, St.Thomas Mount
Chennai 600016. India
+91-8144760745
+91-9445567545
+91-44-22345575

Web Solutions

Do you have a website for your business but not generating a significant volume of prospects or sales? You are not alone!

  


What should be done?  Take Professional Guidance

1. Create an effective web presence using a solutions-based approach 
2. Be clear about what you want and who the target audience is.
3. Have a well designed website 
4. Use Reliable business web hosting services 
5. Use proven method of marketing your site and tracking the results. 

The web is constantly evolving and search engine competition is fierce. To be successful on the web requires consistent evaluation of the site’s effectiveness, understanding the latest technologies and having a efficient marketing plan .


Prevaj Consultants is a complete web solutions provider. What does a complete Web Solution comprise of?

1. Choosing of a right domain name 
2. Small Business Website Hosting
3. Website Design & Development Services
4. E-mail Management
5. Social media such as blogging
6. Website Maintenance and updating
7. E-Commerce
8. Database development and customer relationship management
9. Website Marketing
10. Website Analytics and Conversion

In Conclusion the web has grown up to be a fantastic marketing medium for small businesses and organizations. It can be the most cost effective and powerful marketing and communication tool. it is important to take a good look at the website you currently have or the one you are thinking to create . 


For more information please feel free to contact:
Prevaj Consultants
http://www.prevajconsultants.com
prevaj@prevajconsultants.com
Plot No.11, 39/I
North Parade Rd, St.Thomas Mount
Chennai 600016. India
+91-8144760745
+91-9445567545
+91-44-22345575

E-Commerce Websites with Shopping Carts - An Overview

Since the growth of internet as a commercial medium, a big opportunity of doing business online has generated, known as Ecommerce, and for the new needs like online conversions and transactions, the online businesses have further recognized the importance of E-commerce shopping cart. 

E-Commerce shopping facility has become more important to the online business model. By opting for shopping cart software, not only the E-commerce business owners are at advantage but also are the customers who choose to shop from these sites. 

Advantages To The Customers

• The shopping carts act as a mediator between the payment processors and websites  
• A shopping cart that’s easy to navigate and flexible improves the site’s usability and makes online shopping a pleasant experience for the customers.
• In the absence of shopping cart, the customers would have to order separately for every item they wish to purchase, which means repeating the buying process.
• Paying is easy with shopping cart. Customers will not require to pay for every single item they select, but the software will easily calculate the amount for all the selected items and make an automatic order for them.

Advantages To The Online Business owners

• The shopping cart software can organize the information for successful transactions and ensure that the things run orderly and smoothly. It enables the owner to handle the customers more easily.
• A good shopping cart can enhance a site’s Search engine optimization (SEO) by automatically creating keyword-rich URL’s for its products or services.
• Owners can do back-end marketing, create wish lists, coupons, implement inventory tracking etc. using the shopping cart features.
• They can also manage a concise online catalog that can be periodically updated

For more details , please contact prevaj@prevajconsultants.com or visit   http://www.prevajconsultants.com 

Why is a Website Important for a successful Business

In this internet age , your business can't do without a website . The first place anyone looks for a business is online and that is just where you have to be.

Here are some important points to explain why a website is important for a successful business.

With a website your business becomes not only a national venture but it becomes a truly international business generating customers from the entire world . A well designed website is a cost effective marketing tool and shop window for your products and services.

A website allows your business to be open all hours and enables you to have a global presence 24 hours a day 7 days a week globally. Your customers will enjoy a greater level of customer service from your website because you are operating 24X7 . A fully functioning website enables your customers to contact you anytime of the day or night even when you are not at work. And you can also remotely check your customer correspondence.

Your business has a greater opportunity to grow by owning and operating a website . This is because your website is your business presence or store front that your potential customers will see what you want them to see.

To know more , please contact prevaj@prevajconsultants.com or visit   http://www.prevajconsultants.com 

Websites and Internet

An Internet "presence" has now become essential for every business. Many consumers now have the skills and the confidence to transact purchases using the web. 

A modern, well presented website is now expected for most businesses and organizations. A website should explain the products and services offered. It should also provide background and general contact information. 

Websites are the best inexpensive way of marketing for small business operators, The ability to cater for local search provides real opportunities for small business, provided that they take the necessary steps to maximise their website performance. No small business can afford to ignore its importance. Another important point to remember is the need to keep updating.

All business and organisations need to monitor their website performance to ensure that the huge opportunities available are utilized. And CANNOT ignore the importance of maintaining their web presence.

To know more info, please contact prevaj@prevajconsultants.com or visit http://www.prevajconsultants.com

Websites and Internet

In today's world, Internet is King. Like getting a business license or filing your tax return, developing a website for your business is a critical step toward business startup and business success.

A Website not only  represents the internet  presence of the business but also an  online sales channel for the business. Every one of us have started to look out for what we want through the internet. Websites are our preferred destinations where we can get what we want 24 X 7

With the enhanced search technologies, our websites can be visible to a huge audience throughout the world.

…to be continued

To know more info, please contact prevaj@prevajconsultants.com or visit http://www.prevajconsultants.com