PayPal alternatives for easier E-Commerce

• Google Checkout: Google Checkout is Google’s attempt at a replacement for PayPal, and is still very much an inferior product, with only a small subset of the features offered by others.  Checkout is a middle man solution, storing credit and debit cards in its system, and then using those to transfer funds to a bank account.
• Money Bookers: They offer a number of benefits including sending money securely worldwide to anyone with an email address – even if the recipient does not have Money bookers account yet, and accept business from lots of different currencies. They hold all payments in limbo prior to transferring through to the final recipient, giving you some amount of protection. All previous transactions can be found in the history section of your account which can be accessed at any time and the data can be easily exported to an excel file if you want to maintain a digital backup.
• Paymate: Paymate provides secure, reliable and innovative Internet-based payment services to buyers. You can use Paymate to receive online payments via credit card, and like PayPal – you don’t need to have a merchant facility with a bank. Although this is a service exists inside particular locales, it is still a worth competitor to PayPal, and has performed particularly well on EBay Australia – where EBay were forced to accept it as an alternative payment provider for fears of anti-trust litigation.
• OboPay: Obopay is one of the first mobile payment systems to make it to the web, enabling customers to transfer money to one another right from the mobile phone.  Technically this is achieved using a combination of the technologies offered on mobile devices – traditional SMS, WAP,  HTML / Web apps and bespoke iPhone applications – allowing them to cover all bases regardless of  the handset capabilities.
• Amazon Payments: Amazon have a number of interesting products under their ‘Payments’ banner. All of Amazon Payments uses their databases stored internally to aid with the checkout process, essentially giving sellers less hassle with the checkout process, also giving access to Amazon’s patented ‘One Click order’ services. They also offer cut and paste HTML code for their Simple Pay product, which can get you up and running quite quickly if you only have a handful of digital products to sell.
• Notable Mentions – Digital Software Carts: These other links and systems may be suitable for a variety of scenarios, including digital shopping carts, card processing and digital wallet solutions. Some of them mirror the free software features found in PayPal, some of them are just bare bones solutions, but hopefully they will be useful for you to review.
• E-Junkie: Provides shopping cart software which integrates with PayPal and other card processing gateways.
• Kagi: Kagi offers a digital goods delivery, and integrated shopping cart experience solution for those looking to get up and running without the hassle of setting up a full e-commerce store.
• Digital River: Digital River’s Element 5 product is also used across the web for digital software delivery, and its shopping cart is well respected.
• Bit Coin: Bit Coin is a peer-to-peer network based digital currency. Peer-to-peer (P2P) means that there is no central authority to issue new money or keep track of transactions. Instead, these tasks are managed collectively by the nodes of the network. 

For more details about E-Commerce Consulting, Online Payment and Payment Gateways please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Types of E-Commerce Platforms

There are three types of ecommerce platforms that are common and widely-used.

• Open Source E-commerce Solution: It consist of following main features which can be customized and integrated with your website, which will perfect match to your requirements. They are Catalog & Products Features, Search Engine Optimization Features, Administration Features, Order / Shipping Management, Customer Convenience, Security & Encryption and Payment Gateways.
• Hosted E-commerce Solutions: Hosted solutions guarantee quick start-up and turn around. These are reliable, scalable, continuously monitored with full support. Hosted solutions are ideal for small to medium sized business. It's a more simple and affordable way to safeguard your sales without the excessively costly investments.
• Licensed E-commerce Solutions: A licensed solution is a combination of the two types of solutions mentioned above. Here, you get the flexibility that open source solutions can give. It can also integrate third party solutions as your business spreads. This can be a very significant tool to secure you a place in the competitive market. Most licensed ecommerce solutions usually go for a less price than hosted solutions, despite the start up cost to be higher.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

E-commerce Remarketing

• E-commerce remarketing is an online marketing tactic or technique used to convince an online shopper to revisit a website to make a purchase that shopper recently failed to complete.
• E-commerce remarketing commonly occurs in response to online shopping cart abandonment. It is a form of conversion marketing in that it is a responsive marketing technique that attempts to invoke a desired consumer response. Remarketing is typically a SaaS (software-as-a-service) platform.
• You market to bring a visitor to your website, and if he or she doesn't make a purchase, you then use remarketing tactics to bring the visitor back to your website and convert him or her in to a paying customer. It is also called "conversion marketing".
• The best way to reach out to the customer is through remarketing techniques where you use your analytics data to discover why the customer abandoned. Then you remarket to the customer using personalized data.
• The remarketing messages should contain relevant and targeted details, such as images of the products they considered purchasing but abandoned, and a direct link to return to the cart to continue the check-out process.
• If the first remarketing attempt is not successful, follow-up communications will usually offer a discount or promotional incentive for the consumer to go back to the website and checkout.
• To do this effectively, you start the E-commerce remarketing process immediately after the cart abandonment takes place. You can use personalized communication methods, such as email or messages on social platforms.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

5 Facebook Apps for Small Business E-commerce Sites

1. A Facebook Business Page App for Blogs: Networked Blogs is a blogger community on Facebook, you can add your blog and connect with others who read and write about the same subjects. This Facebook app is useful to any small business E-commerce site owner who maintains an E-commerce blog. With the application installed you can promote your blog on Facebook by syndicating your blog feed to your Facebook Wall and Page.
2. The Updated Facebook Notes Application: Facebook Notes is a good way to provide information to your Facebook fans, such as details on your business, tips and FAQs related to your area of expertise, and so on. You can display your Facebook Notes on your blog, website and other Internet publishing spaces.
3. Link Twitter with Your Facebook Page: Facebook provides its own integration with Twitter that links the two pages together. When you use third-party Twitter applications to connect the app to Twitter, it will link your personal Twitter account to a Business page. Using the Twitter application by Facebook will let you publish Facebook Page updates to Twitter accounts automatically. You also have options to share updates with their Twitter followers and control what type of updates to display on your Facebook Page.
4. Provide Extended Info on Your Facebook Page: A Facebook profile offers fields such as Activities and Interests -- and by adding the Extended Info application you can add extra fields to your profile that support videos, images, music, and HTML. After you have added the application to your page, you will need to edit your Page settings to add Extended Info as a Tab or Box on your Page. To add new content, you access the Extended Info Editor and display new information fields to your Page.
5. Market Your E-commerce Promotions on Facebook: Wildfire Promotion Builder is a Facebook application that small business E-commerce site owners can use to run different promotions on Facebook Pages, such as contests, coupons and special deals. After adding the application you configure the promotion through the app, publish it, and then add it as a Tab on your Facebook Page. This promotion builder will also simultaneously publish your marketing campaign on Facebook, Twitter and your own E-commerce website.

For more details about Facebook Applications, E-Commerce Consulting and Websites, Social Networking Sites please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.