Friday, September 30, 2011

Virtual Credit Card

A Virtual Credit Card (VCC) is a replica of Real Credit Card which user can generate online, anytime whenever he/she wants to transact on any specific website. Its functions just like a normal Credit Card, though it’s generated in a virtual environment.

Advantages of a Virtual Credit Card

  • A Virtual Credit Card is only valid for one time transaction. It automatically expires once a transaction is successful.
  • A User can set his/her own limit on the VCC Amount/Currency. For Example, User can set his/her currency limit to 4500 INR, when he/she wants to transact/shop online for 100 USD (depending on the exchange rate). Because of this feature, the merchant website can’t charge more than 100 USD in any condition, from user’s bank account.
  • Almost all Payment Gateways recognizes a Virtual Credit Card as a real Credit Card, and any user can shop/transact online.
Why do we need Virtual Credit Card?
  • VCC is one of the secure payment methods to prevent the misuse of “Credit Card” during online transactions. You can delete VCC at any point of time if you don’t want to use it and amount will be credited back to your Primary Credit Card upon the removal of the VCC.
  • When the VCC is targeted by the phishing & identity theft website, the amount of damage is very less compared to “Primary Credit Card”.
Important Notes:
  • Some Payment Gateways like PayPal may recognize a VCC by its number or Bank, and may reject your Virtual Credit Card. It’s recommended that you should contact Merchant Website first, before using a VCC on their Site/Payment Gateway.
  • Features of Virtual Credit Card may differ from one bank to another.
  • Some Banks/Payment Gateways may charge additional fees for Currency Conversion or Service charge
For more details about E-Commerce Consulting and Payment Gateway please feel free to contact Prevaj Consultants at or call +91-8144760745.

Blog Optimization

A blog is a website which is usually maintained by an individual with regular postings of content, descriptions of event information, or other information material such as photos, analytics or videos.
 Optimize your blog
  • Increase rankings of the blog on both regular search engines as well as blog/RSS search engines
  • Increase traffic to the blog from multiple sources such as social search (Yahoo MyWeb, Google Personalized Search) and social bookmarking sites (, Digg, Furl or Blogmarks).
A blog is just a website that uses a content management system, so most standard SEO tactics apply. There are also optimization tactics specific to blogs.
  • Add new content: If you consistently add new content to your blog you will attract regular readers and search engines.
  • Optimize Your Content: Make sure you optimize the titles, paragraphs and links within your content. This means you must first do keyword research to incorporate keywords related to your content.
  • Consider keywords: Some blog software allows plugins that can suggest keywords. Otherwise, you can use Google Suggest or Digital Point, SEO Book or Google AdWords Keyword Tool.
  • Add Meta tags: The description meta tag is what visitors read about your site when they find it in the search engines. Make sure the description of your page will get the reader to click to your content.
  • Optimize the template. Make sure post titles appear in the title tag and append the title tag (hard code) with the most important phrase for your blog. Also use the blog post title as the permalink.
  • Optimize Categories. When you create categories for your blog, be sure to consider keywords in the titles. When you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post when appropriate.
  • Social bookmarking sites can be excellent sources of traffic to your blog, so be sure to make it easy for readers to bookmark your blog posts. You can do this by adding some code to your blog template for each of the major social bookmarking sites.
  • Create internal links: If you have related content from other areas of your blog create a text link (anchor text) within those posts to links your current content. Your post ranking will increase in proportion to the number of links pointing to it.
  • Encourage commenting: Include questions within your content and encourage readers to leave a comment. This increases blog interactivity. Readers will see that it’s an active blog and will want to read the comments and provide their own feedback.
  • Leave comments on other blogs: Find blogs that have content related to your own and write a comment that compliments their post or is in response to another other comments. With each comment include a link back to your own blog.
  • Use trackbacks: A trackback is procedure for notifying the original blog poster that you have referred to their blog post in another blog. This will encourage those you trackback to, to do the same and will increase traffic to your site.
  • Submit to blog directories: Also submit the blog to regular directories such as DMOZ, JoeAnt, GoGuides, MSN Business Central, etc) that have categories for blogs.
  • Submit RSS Feed to RSS Directories: Make it easy for your blog readers to subscribe and include RSS feed subscription buttons or “chicklets” in a side bar or on a dedicated Subscription Info page.
  • Offer RSS to Email. Almost 30% of our blog traffic comes from readers that prefer to read blog posts via email. There are several free services available for this including: FeedBlitz, Squeet, Zookoda, RMail and Bloglet.
For more details about Blog Websites, Blog Optimization and Online Marketing please feel free to contact Prevaj Consultants at or call +91-8144760745.

Thursday, September 29, 2011

Social Commerce

Social commerce is a subset of E-commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. Social commerce is the use of social network(s) in the context of e-commerce transactions.
  1. In the world of Social Commerce, buyers make their decisions to buy or try a product or service, not based just on seller description, but rather based on social reviews by other users.
  2. Buyers of products and services actively participate in providing feedback and recommendations to friends and others in the community. It becomes very important that the seller closely watches feedback and correct any flaws rapidly so as to cause a change in any negative feedback.
  3. Users of a Social Hub actively share what they like (and not like), mostly with just a click of the mouse, across various social bookmark locations and social networks.
  4. Increasingly, Social Commerce is also tuned with Mobile Commerce. As such, offers are shared with Mobile QR codes and RSS or Atom feeds making it a snap to share offers, likes and dislikes.
  5. The user is presented not just with the offer from one Seller, but often with related offers from other Sellers, so the potential Buyer can make a mindful choice looking not just at one offer, but a portfolio of all available offers, complete with reviews, recommendations and ratings.
  6. Pictures and Videos are an inherent part of the offer, thus making the process of showcasing what the offer is, complete not just with text, but with images and videos. Such images and videos are shared across image networks and video networks, such as YouTube, thus facilitating additional viral distribution with ease.
  7. Everything a potential buyer needs to know, i.e. what the offer is, how long the offer will take to deliver, what exactly is needed from the buyer in case any, what payment methods are allowed, what will be delivered etc. is all evident within the description. The Buyer typically need not go anywhere else or click any other links to get a full picture to make a conscious decision.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745.

Do's and Don’ts in e-commerce Web Page Design

An e-commerce website is vital to have a visually pleasing and professional web design keeping the target audience in mind. The success of an e-commerce website is high productivity, usability, and functionality. Visual impact is highly significant and productivity and convenience comes after that. Discussed below are some of the dos and don’ts of e-commerce web page design.

Do's :

  1. Make the design simple and brief. The focus should be on providing only the relevant content and information.
  2. Navigation plays a significant role. Make it easy and user-friendly for the visitors to navigate through the site. If the navigation is confusing, the visitor will leave your site.
  3. Make sure all links are functional. It is highly frustrating for the visitors of an e-commerce website, if the links are broken or wrongly directed.
  4. Use Simple Language. Provide clear and required information to visitors that help them to make instant purchases. So keep the language simple and clear.
Don’t s :

  1. Do not develop a site that takes time to load. Do not stuff too many images, audios and videos to make the site attractive. This can only contribute in making a website really slow. A slow loading website annoys the customers.
  2. Do not make the interaction a challenge for your visitors. Make the site interactive and provide your contact info at a visible position in all pages of the website because while shopping online would always like to communicate to the shop owner.
  3. Do not install unnecessary software. Keep the things simple. Do not make customers download and install software for viewing your site. This makes them run away.
All the above mentioned points will definitely do the trick for you. Follow them in the right manner and it will help you come up with a perfect E-commerce web design that will definitely bring success for your website.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745.

Wednesday, September 28, 2011

Integration of E-Commerce with ERP

An approach that integrates e-commerce and an ERP system can play a massive role in facilitating the business processes as well as increasing your ability to sell online. Customers and suppliers request information through company enterprise resource planning (ERP) system —such as payment history, order status, and inventory catalogs. They want access to this information anywhere anytime.
An integrated e-commerce platform can help suppliers see product catalogs, make orders, and check transactions anytime over the web, and add to greater site usability and time savings.ERP and E-commerce software systems can bring together all of the accounting, shipping, procurement, production, and administrative functionalities of an online business. The ERP E-Commerce system is very flexible, as users can connect to it from any place that has an internet connection.
Features of integrated in ERP system with E-Commerce solution:
  • Working from any location with an internet connection, also with a laptop, PDA or business phone.
  • Fully integrated e-mail.
  • Integrated online chat.
  • Conferences for sharing documents, publishing news or participating in discussions.
  • Tools for easily creating a corporate website.
  • Web shop, supporting sales both to business and retail customers.
  • Corporate portal, giving access through a browser to e-mails, tasks and calendar items, reports or other information. The same tools can be used to allow customers view real-time Statements or their order status, or enter data from a web browser.
  • Built-in security.
Many business owners set out looking for either an E-Commerce solution with some inventory functionality or robust inventory functionality with minimal E-Commerce integration; rarely do they expect to get the two from the same provider. Typically education is needed to convince them that there are integrated solutions that exist and that they should always be looking for a single system to accommodate their needs instead of relying on many dissimilar systems.
The optimization of the operations will certainly reduce the costs of processing, administration and transport, and this is what leads to a new competitive advantage. Finally, the orientation of these systems should be directed to the optimization of the companies’ operations, focusing on the premise to satisfy the clients’ needs.

The benefits of deploying an integrating E-Commerce and ERP system are as follows:
  • Familiarity with a single system to manage all data.
  • Easily report on all data across systems.
  • Reduce/eliminate integration costs.
  • Eliminate integration problems.
The bottom line is that most businesses can benefit from an integrated online and ERP back-end solution. Those that realize this quickly add substantial benefit to their businesses. The association of different functions could greatly benefit the manufacturing sectors, services companies, public and financial sectors.

For more details about E-Commerce and ERP integrated solutions and consulting  please feel free to contact Prevaj Consultants at or call +91-8144760745.

E-commerce Remarketing

  • E-commerce remarketing is an online marketing tactic or technique used to convince an online shopper to revisit a website to make a purchase that shopper recently failed to complete.
  • E-commerce remarketing commonly occurs in response to online shopping cart abandonment. It is a form of conversion marketing in that it is a responsive marketing technique that attempts to invoke a desired consumer response. Remarketing is typically a SaaS (software-as-a-service) platform.
  • You market to bring a visitor to your website, and if he or she doesn't make a purchase, you then use remarketing tactics to bring the visitor back to your website and convert him or her in to a paying customer. It is also called "conversion marketing".
  • The best way to reach out to the customer is through remarketing techniques where you use your analytics data to discover why the customer abandoned. Then you remarket to the customer using personalized data.
  • The remarketing messages should contain relevant and targeted details, such as images of the products they considered purchasing but abandoned, and a direct link to return to the cart to continue the check-out process.
  • If the first remarketing attempt is not successful, follow-up communications will usually offer a discount or promotional incentive for the consumer to go back to the website and checkout.
  • To do this effectively, you start the E-commerce remarketing process immediately after the cart abandonment takes place. You can use personalized communication methods, such as email or messages on social platforms.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745.

    Tuesday, September 27, 2011

    Custom Web Design Options

    • Custom web designs are extremely important for branding purposes. Generic templates are that it may be difficult to find one that is an exact fit with your brand. Working with a designer to incorporate custom web design into your site will ensure that your site matches your brand perfectly.
    • Custom web design is also an important tool in search engine optimization. Although the site should not be over-optimized, it is important to personalize areas of your site in order to attain a better page rank.
    • It is also important that your logos and corporate colors are optimized for the web. A logo or corporate colours that look great on a letterhead may not translate very well onto a web page and you are going to need professional web designer to handle these issues.
    • Custom web design drives traffic in internet marketing business because personalized website design is unique. Custom web design also can be modified to match with the content of your site. Majority of internet users likes unique and creative web designs that are related with the website contents.
    • Custom website design has many advantages. Its uniqueness could give a certain identity to your site that differs from all websites.
    • Personalized web design can be modified to enhance its appearance and features. Most people like to visit websites that have creative designs with innovative features that can be easily operated.
    • Custom web design is that, it can add relevance in your website. The design has a big factor on how your website could drive traffic.
    • The design should match in the content of the website so that visitors may perceive that your website contains relevant information. The nicer your design is, the more you will gain great amount of traffic to your site.

    For more details about Wed Design, Website development and maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745.

    Current trends in website Design

    • Content sliders: Use of dynamic graphical elements and slide shows in the web pages not only helps in attracting traffic but also helps in retaining the potential clients.
    • Informational graphics: A new concept of combining graphics and information by highlighting the content, is gaining grounds among the latest trends in web designing industry.
    • Simple and minimalistic approach: The emphasis is to communicate the message to the user in a straight and precise manner.
    • Social networking: Clubbing of social media networking will increase the popularity of web site. This helps in increasing the exposure and will reach to more people.
    • Stylized fonts and typeface: Web programming languages allows the designers to adopt a unique font or typeface for the presentation of entire web site.
    • Think Big, See Big: Most of the designers are now thinking big in terms of presentation styles, by putting the message to be passed to the visitor in a bold manner. The use of eye-catchy headers and bold graphics adds to the aesthetic element as well as visibility.
    • Video marketing: This is entirely a new concept of placing relevant content though interactive videos to attract the visitors. The main advantage of videos is that it won't be boring as the user feels the presence of a third person.
    • 24/7 online customer services: If your web site is providing any services to the clients, then setting up an online chat, round-the-clock basis will yield better results in both, business and profit aspects.
    For more details about Web Design, Website development and maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745.

    5 Facebook Apps for Small Business E-commerce Sites

    1. A Facebook Business Page App for Blogs: Networked Blogs is a blogger community on Facebook, you can add your blog and connect with others who read and write about the same subjects. This Facebook app is useful to any small business E-commerce site owner who maintains an E-commerce blog. With the application installed you can promote your blog on Facebook by syndicating your blog feed to your Facebook Wall and Page.
    2. The Updated Facebook Notes Application: Facebook Notes is a good way to provide information to your Facebook fans, such as details on your business, tips and FAQs related to your area of expertise, and so on. You can display your Facebook Notes on your blog, website and other Internet publishing spaces.
    3. Link Twitter with Your Facebook Page: Facebook provides its own integration with Twitter that links the two pages together. When you use third-party Twitter applications to connect the app to Twitter, it will link your personal Twitter account to a Business page. Using the Twitter application by Facebook will let you publish Facebook Page updates to Twitter accounts automatically. You also have options to share updates with their Twitter followers and control what type of updates to display on your Facebook Page.
    4. Provide Extended Info on Your Facebook Page: A Facebook profile offers fields such as Activities and Interests -- and by adding the Extended Info application you can add extra fields to your profile that support videos, images, music, and HTML. After you have added the application to your page, you will need to edit your Page settings to add Extended Info as a Tab or Box on your Page. To add new content, you access the Extended Info Editor and display new information fields to your Page.
    5. Market Your E-commerce Promotions on Facebook: Wildfire Promotion Builder is a Facebook application that small business E-commerce site owners can use to run different promotions on Facebook Pages, such as contests, coupons and special deals. After adding the application you configure the promotion through the app, publish it, and then add it as a Tab on your Facebook Page. This promotion builder will also simultaneously publish your marketing campaign on Facebook, Twitter and your own E-commerce website.
    For more details about Facebook Applications, E-Commerce Consulting and Websites, Social Networking Sites please feel free to contact Prevaj Consultants at or call +91-8144760745.

    Monday, September 26, 2011

    E-Commerce Web Solution

    E-Commerce website must be easy-to-use, appealing and process requests quickly; offering consumers what they want. Good E-commerce design combines the three most important Website elements: appearance, organization and functionality.

    E-commerce website merges industry goals with specific store goals. General business goals include the following: advertise the store's best products, communicate important information (contact phone numbers) and strategically place keywords for Search Engine Optimization (SEO). Specific company goals emphasize the store's products. Customer satisfaction should be an important goal.
    • The first page must be professional-looking, interesting and attractive - keeping the customer's attention. The Website appearance should use color, typeface and graphics (within industry standards) to communicate to the visitor.
    • Website should provide new product information. Product information should be short, sweet and descriptive. Having positive customer testimonials help.
    • E-commerce Website guides the visitor to the best pages step-by-step. Primary content should only be one click away.
    • The most effective E-commerce Websites transform "visitors" into high quality "customers", targeting ready-to-buy traffic. The site should leverage limited space to "up sell" and "cross sell" merchandise.
    • E-commerce Website provides a customer-friendly shopping cart, simple checkout and sensible payment procedure. Customer service should be prompt, with an easily accessible phone number. Shipping procedures should be simple.
    • Important information includes a privacy statement and security guarantee. Affiliation, with the Better Business Bureau or another commerce organization, builds up credibility and trust.
    • The Website should follow a basic understandable organization. Navigation should be simple, logical and consistent.
    • E-commerce Website designs use standard Cascading Style Sheets (CSS), sensible tags and clean code for a well-organized interface. Logical links and a website "Search" capability are important.
    • The effective E-commerce Website is prominently ranked on search engines. The Web developer should maximize keyword placement and density. Compare competitor search engine rankings.
    • "Back office" maintenance, such as uploading content, should be efficient.
    •  Once a website is completed, the effective E-commerce Website markets, advertises and promotes its website, so that people will find it. Establishing e-mail marketing with blogs keeps the site relevant.
    • The most effective E-commerce Websites maximizes appearance, organization and functionality to make sure the customer is ultimately satisfied. Satisfied customers make businesses successful.
    For more details about E-commerce Consulting, Website Development and Maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745

    Benefits of a Content Management System

    A content management system (CMS) is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based.

    • Lower website maintenance costs: The immediate benefit is financial. Updating your own website, rather than paying a website designer to make changes on your behalf, will save you money. Using a Content Management System can reduce on on-going website costs.
    • Timely and relevant content: A CMS enables you to make immediate changes to your website. Many CMS's provide you with the option of specifying a start and an end date for content, which means you can control exactly when something appears on your website. You might want to show certain content at a particular time of year.
    • Greater flexibility: Using a Content Management System you can display content on your website more creatively, which will engage visitors and make your website more rewarding.
    • Search engine success: Regularly adding fresh content to your website will attract search engines. Add relevant content to your website will raise your site's profile in search engines, which will encourage a higher number of visits to your website.
    • Update Website: Using a Content Management System you can update your website without needing to install specialist software on your computer or learn new technical skills.
    A Content Management System is an essential tool for many business owners and it can improve a website's effectiveness by offering visitors timely, engaging content

    For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at or call +91-8144760745

    Saturday, September 24, 2011

    Social Bookmarking Sites

    Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. It is a powerful tool in promoting a website. Social bookmarking sites allow you to manage the bookmarks on-line and Conduct searches for information based on other people's findings rather than search engines’.

    Uses of Social Bookmarking Sites
    • It can be accessed from anywhere & everywhere.
    • It makes it easier to search data as it is organized and categorized by the user.
    • It allows user to search data, which are not necessarily indexed by search engines.
    • Search is made easier as it facilitates ability to tag web page / site.
    •  As user voting plays an important role in getting a high vote, chances of appearing in search results are increased.
    • Social bookmarking sites get the natural links i.e. if people like your story, chances are they will publish it in their forums, blogs etc. with your website URL. Hence, your website will get the natural links.
    Benefits of Social Bookmarking:
    • Social bookmarking service is very useful to increasing the traffic for your website.  The bookmarked websites are visible and accessible to everyone online. Because of its ease of accessibility to everyone surfing the internet, it becomes easy for them to find their way to your home site through the bookmarked websites. It had proved to be a very great way to build one way back link.
    • Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding.
    • Each of these Popular Social Bookmarking Sites see remarkable volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.
    • Social Bookmarking can really be a time-consuming process with you being required to create an account in each site before submitting your page to them manually. We have made things easy for you, just sign up, enter the page you wish to submit and we do the rest for you, saving you plenty of time in the process.

    Popular Social Bookmarking Sites
    • Delicious: Delicious is a social bookmarking site' and it has more than 3 million users and 100 million tagged items. It allows user to tag his stuff as well as find other people's stuff. Delicious is a free site and can be used by anyone who has an access to the Internet
    • StumbleUpon: StumbleUpon is the web discovery service that allows people to discover great websites recommended by others with similar interests. More than 20,000 advertisers are using StumbleUpon to promote products and services.
    • Reddit: Reddit is a social bookmarking and news site. It allows users to submit articles, vote on them, as well as get engage in discussions. From SEO point of view, Reddit can prove to be an essential site as the article / websites voted up to the front page usually receive a great deal of traffic.
    For more details about Internet Marketing, Building web traffic and Website promtion please feel free to contact Prevaj Consultants at or call +91-8144760745