Email marketing is known to be a valuable marketing tool for any E-commerce business. Large and small companies can benefit from the power of email as a communication, promotional and lead generation tool.
Here are five steps that can improve your e-mail marketing efforts:
- Build an Opt-in List - To build a qualified list you'll want to collect e-mail addresses with a sign up box, promotion contest, or email addresses can be captured during checkout or on the confirmation page. Many email solution providers give you tools to capture email addresses in a variety of ways with simply copying and pasting a snippet of HTML code.
- Send Relevant Content - The biggest reasons subscribers choose to opt-out of permission email continue to be lack of relevance.
- Create Segmented Messages – Segmentation is about communicating directly to your recipients based on their preferences, previous buying history, location and more. Segmentation allows you to increase your return on investment (ROI) by creating marketing campaigns around targeted groups of recipients.
- Adds Personalization – Most email programs will allow you to personalize the subject line and insert a first name. More advanced email marketing solutions allow you to dynamically insert personalization based upon the recipients interests. Make the recipient feel you have more of a one-on-one relationship with them and that your email is targeted directly to them.
- Test – Testing is a critical tool in maximizing your email marketing campaigns. Test your subject lines, content writing style, coupon offers, images, design, segments, how you personalize and landing page design.
By implementing these five steps into your email marketing campaigns you stand a good chance at improving your open rates, click rates and return on ad spend.
For more details about Email Marketing Services & Tools, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
