Social media marketing is one of the most-discussed marketing tactics in the E-commerce industry. Many companies are devoting a greater percentage of resources and effort into engaging customers and prospects on Facebook, Twitter, StumbleUpon, Google+, and similar.
- HubSpot:
HubSpot bills itself as an all-in-one inbound marketing solution, including a strong social media marketing offering complete with auto-publishing and social sharing capabilities and excellent campaign monitoring and analysis tools. HubSpot's blogging solution also helps with obtaining new customers.
- North Social:
North Social gives marketers access to an impressive number of Facebook applications, all seemingly aimed that help to engage Facebook users and dramatically increase "Likes." E-commerce marketers may especially like the solution's Show & Sell app. Also, the Video Channel, Photo Showcase, and First Impression apps are all worth consideration.
- Squareberry:
Squareberry takes a social-and-mobile-first solution that works like a scheduled task manager for social media marketing. It has features for delivering discounts and coupons, and events can be broadcast across popular social media channels or as a site widget. Squareberry may be thought of as a social publishing calendar tool.
- Wildfire:
Wildfire is a promotion builder that allows marketers to run contests on their sites and on Facebook simultaneously. Wildfire promotions are a good way to engage potential customers.
- Jan rain:
Janrain focuses on using a social media login widget to gain access to site visitor's user profiles. The platform then helps marketers offer personalized content, email marketing, or even site experiences based on what is known about the visitor.
- Dlvr.it:
Dlvr.it is free and it uses RSS feeds from blogs, news sites, and similar, and then programmatically publishes them to Facebook, Twitter, LinkedIn, Tumblr, MySpace, and Buzz. The tool is most effective when it is used to post interesting links to a company's social media streams and channels.
