Tips for Integrating Email and Social Media

1. Email Can Drive Traffic to Blog Content: Email and blogs are digital companions. Blogs can become the content source for email newsletters and, conversely, email can call attention to blog posts.
2. Social Media Can Be an Amplifier: Many email-sending platforms include social bookmarking and sharing options. Popular email platform allows users to place a social sharing "toolbar" at the top of the newsletter template that enables subscribers to Like, tweet and bookmark email content.
3. Conversations Can Lead to Conversions: Social media is a conversational medium. Promotional posts that encourage subscriptions are not inappropriate so long as they are used only occasionally. "Fangating" techniques can also be implemented that require subscriptions before being able to access special offers, discount coupons or eBooks downloads.
4. Media Can Fill the Gap: Most small businesses only send email marketing messages periodically — such as monthly newsletters or occasional special offers. By providing more frequent updates — Facebook status updates, tweets and blog posts — social media can fill those gaps and help keep a brand top-of-mind with consumers.
5. Social Media is an Email Alternative: Social media can serve as a viable alternative for those who would prefer to receive information.
6. Social Networks Rely on Email: Social networks rely on email to notify users of transactions. Whether comments to Facebook status updates, new Twitter followers, or conversation threads on LinkedIn discussions groups, email is the reliable option to notify social network users.
7. Email is an Accepted Promotional Channel: It is widely accepted as a promotional channel. Email drives conversions, while social media engenders greater loyalty among existing customers.
8. Email Has Permanence: Social media is "just in time" marketing. Its nature is real-time, a stream of consciousness. Therefore, it works well when information needs to be shared quickly. Email messages can be archived for a more lasting effect.
9. Email and Social Media Can Be Personal: Depending on the number of fields contained in an email subscriber list messages can be personalized to appear more relevant to the subscriber. Social media is inherently personal. It comes by virtue of person-to-person interactions.
10. Social Media is Another Touchpoint: Social media is one touchpoint along a continuum of customer connection and interaction that also includes email. The two can work in tandem along with other forms of marketing and advertising.

Email and social media are not adversaries. Both can build brand awareness, retain customer loyalty, gain new subscribers and generate more sales.

For more details about Social Network Sites, Online Marketing and Search Engine Optimization please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Types of Search Engine Optimization

On Page Optimization

• Keywords Identification: Your industry would be researched and a brainstorming session will be undertaken to arrive at a best set of key phrases pertaining to your business interest. This allows coming up with best possible "outcome-based" key phrases for deriving optimal results through this program.
• Meta Tags: Developing Meta tags is one of the most important tasks in the SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, <description> and <keyword>.
• Competitor's Analysis: Competitor's Analysis is process of making a complete research on your competitors. This will help in preparing a strategy to attain top positioning in search engines and maximize its performance and gain business.
• Content Analysis: In this step we review content of your website (especially pages that you want to optimize). We ensure that content that we will change should be search engine friendly and always should have its original meaning.
• HTML Code Refining: HTML Code refinement is process of analyzing and reviewing code for all web pages and fixes all errors at the same time. During this process, remove all unwanted codes and include some necessary code according requirement. And manually modify all codes that are automatically created at the time of designing and are useless.
• Image Optimization (Alt Tags): Image Optimization is most important step in On Page optimization. Search engine optimizers will optimize all images on your site and add keyword rich “Alt Tags”.

Off Page Optimization

• Directory Submission: Directory Submission is very important step which we submit our site to different directories and our site can be listed onto different business directories. The benefit is first we get traffic from the website and second we get a back link for our website from that directory.
• Article Submission: In Article Submission we write articles and submit it to different article directories and normally the traffic and ranking of these articles sites is very high so the visitors who are visiting those articles directories will read our article then they will definitely visit our site so the traffic of site increased and also we get back links from the article.
• Link Building: Link Building is very important step in SEO. In Link building we build inbound links for the website using link exchange and various other methods.
• Forum Postings: In forum Postings, search specific and relevant forums and post threads there on forums so get good traffic from forums and also get back links from there.
• Blog Postings: In Blog Postings, get fresh content and make postings on different blogs to attract traffic and also for backlinks.
• Social Media Optimization: In Social Media Optimization, use various social media sites like Twitter, Facebook LinkedIn, MySpace, Orkut to generate huge amount of traffic on the website.

For more details about Search Engine Optimization and Online Marketing please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.