Monday, October 17, 2011

Tips for Integrating Email and Social Media

  1. Email Can Drive Traffic to Blog Content: Email and blogs are digital companions. Blogs can become the content source for email newsletters and, conversely, email can call attention to blog posts.
  2. Social Media Can Be an Amplifier: Many email-sending platforms include social bookmarking and sharing options. Popular email platform allows users to place a social sharing "toolbar" at the top of the newsletter template that enables subscribers to Like, tweet and bookmark email content.
  3. Conversations Can Lead to Conversions: Social media is a conversational medium. Promotional posts that encourage subscriptions are not inappropriate so long as they are used only occasionally. "Fangating" techniques can also be implemented that require subscriptions before being able to access special offers, discount coupons or eBooks downloads.
  4. Media Can Fill the Gap: Most small businesses only send email marketing messages periodically — such as monthly newsletters or occasional special offers. By providing more frequent updates — Facebook status updates, tweets and blog posts — social media can fill those gaps and help keep a brand top-of-mind with consumers.
  5. Social Media is an Email Alternative: Social media can serve as a viable alternative for those who would prefer to receive information.
  6. Social Networks Rely on Email: Social networks rely on email to notify users of transactions. Whether comments to Facebook status updates, new Twitter followers, or conversation threads on LinkedIn discussions groups, email is the reliable option to notify social network users.
  7. Email is an Accepted Promotional Channel: It is widely accepted as a promotional channel. Email drives conversions, while social media engenders greater loyalty among existing customers.
  8. Email Has Permanence: Social media is "just in time" marketing. Its nature is real-time, a stream of consciousness. Therefore, it works well when information needs to be shared quickly. Email messages can be archived for a more lasting effect.
  9. Email and Social Media Can Be Personal: Depending on the number of fields contained in an email subscriber list messages can be personalized to appear more relevant to the subscriber. Social media is inherently personal. It comes by virtue of person-to-person interactions.
  10. Social Media is Another Touchpoint: Social media is one touchpoint along a continuum of customer connection and interaction that also includes email. The two can work in tandem along with other forms of marketing and advertising.
Email and social media are not adversaries. Both can build brand awareness, retain customer loyalty, gain new subscribers and generate more sales.

For more details about Social Network Sites, Online Marketing and Search Engine Optimization please feel free to contact Prevaj Consultants at or call +91-8144760745.