Pay per click is among the best techniques to attract targeted prospects for your internet business. Rather than spending several dollars and waiting months to possibly get indexed by the search engine results, your ad could be displayed immediately on the first page. Here is a list of some strategies for developing a profitable AdWords Campaign.
- Keyword Research Tools: Everyone uses AdWords Keyword Tool to Search for related keywords and misspellings. You will find keywords that nobody else is applying for his or her AdWords campaigns.
- Best Keywords Inside your Ad: When bidding on the particular keyword, be sure you include it within the title and the body of the Ad.
- Create Different Ad Groups: Don’t place all of your keywords in a single ad group, use different ad groups to enhance your business. Your ad group must be tightly targeted together with your Ad.
- Test your Ads: Write 2 Ads for the Ad group and also have them rotate evenly to determine which one receives probably the most clicks. A higher CTR (click through rate) increases your conversions which mean you make more sales.
- Switch off Content Targeting: This can prevent you spending lots of money and generate specific data associated with your ads.
- Set a Regular Plan for Keywords: Calculate just how much you intend to spend daily and monthly. This can prevent you from over spending, for instance you can set your everyday budget.
- Set the Most Cost Per Click (CPC) for the Keywords: Make use of the Google Keyword Tool to see the typical CPC for the keywords. Remember you could adjust your bids after establishing your campaign.
- Track Keywords: You should know what keywords triggered your conversions. Use Ad Trackz to trace keywords. It takes only a couple of minutes to set-up and you will observe the recent results for each campaign. For tracking your squeeze pages or site, use Google Analytics. It is a free tool provided by Google that tracks traffic, conversions and ROI.
- Track Conversions: The conventional conversion minute rates are 1%. What this means is one sale per 100 clicks. For instance in case your CPC is 30 cents, 100 clicks can cost you $30.00. Always work to enhance your conversion rate.
- Analyze and Tweak Campaigns for Optimum Conversions: After letting your campaign run for any day or 2, analyze the information, then adjust your bids, write a brand new ad or try alternative keywords to enhance your click through rate (CTR) and conversions.
For more details about Search Engine Optimization and Online Marketing please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
