Today traffic to eCommerce sites are mostly coming from smartphones and tablets, hence mCommerce is becoming more and more essential every day.
Mobile customers are not only growing in number but also purchasing more than normal customers. Hence mCommerce is the latest promotional channel for increasing your online sales. It brings new possibility for small business to sell and promote their product and services through Mobile Devices.
M-Commerce is now turning to be an important part of your Internet marketing strategies. It can easily fit in your business process, you can make huge benefits from it.
Advantages of mCommerce
Better reach to customers
Tap the potential increase in usage of mobile devices
Be at par or go ahead of your competitors
Low development cost
New and oft used sales channel
Some online stores will lose sales due to the fact that their website is not responsive to the customer's device and this leads to the customer leaving the website, without purchasing a product. To solve this problem you can either build your website responsive or build a native mobile app.
Most people will no longer drive hours to a store to find that what they want. Statistics show that 50% of many online store sales close on mobile.
As the mobile devices are becoming a major part of our lives and it should be used as a tool to help shop and pay. Mobile Commerce is the future.