There are many steps involved in the process of capturing customers to an online store, like making shoppers to visit your store, guiding them quickly and efficiently to find the details they are looking for, showing them the information they are needed, providing a fast, secure and easy method to include items in the shopping carts, to process checkout and finally disclosing the product to the customer in a timely manner.
The following points explain the mistakes that are made by the store owners that are not tolerated by most shoppers today.
- Most eCommerce businesses spend a lot of time and money driving traffic to their stores from search engines, emails, and social media. The shop owners should be aware about the links provided for the given ad. If a store owner is selling a product like wallets and the ad features the word wallets, hence the ad link should land the customers on a page that sells wallets. But, currently there are many stores simply direct traffic to their home pages or to products unrelated to a given search or ad.
- Shoppers also look for guided navigation and filters to narrow their selections. Now-a-days probably many shoppers are expecting the high level search tools in online stores. Many kind of advanced features are available for the site search. But still we come across many poor site search.
- Even though a store owner is providing proper site search options with perfect ad links, if the description of the product is poor, there are many chances for the shoppers to jump another store.
- At many cases, shop owners fail to add the shipping estimator in the shopping cart, if the shipping estimator is provided, which will allow the shopper to enter the shipping addresses or zip codes, and that will update the shipping costs as the shopper adds item to the cart. If so the store owner offers free shipping, then the shopper should know regarding the offer, so that he can proceed to a satisfied checkout.
For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745
