Traffic generation and QUALITY traffic generation are completely different. You have to find if the right people are coming to your website. Looking at the sources of traffic is a good way to estimate this. Google Analytics is one best way to analyze the quality of your traffic, what people do in your website, are they browsing around or are they bouncing off right away.
Google Analytics is one of the best tracking and analytics application available on the market for free. There are a bunch of reports available which can be used to increase your website performance and hence sales.
Firstly, set up a Google Analytics Account here
Next, paste the tracking script provided on every page of your website. If you need help in doing this, you may contact us
The following are the reports that can be viewed in your Google Analytics account and are extremely valuable:
Traffic Sources – this report is accessed at Traffic Sources>> Overview. This shows you where your visitors are coming from. It shows Sources like search engines, referring sites and paid advertising. It also shows the traffic through your SEO and Social Networking Activities.
Audience - The Audience reports provide data about who make up your audience, their location, language etc., how they reach your website and their behavior like Recency, Frequency, & New vs Returning.
Content - The content section contains reports to help you improve your site content based on the needs and expectations of the visitor. It gives insight on Site Content, Site Speed, Site Search, Events , etc.
Conversions - Goal Conversions are the primary measure for fulfilling a business objective. When a site visitor completes a desired action, a goal conversion occurs. This includes insights on eCommerce and Multi-channel Funnels conversion
Thus used correctly, Google Analytics can provide you with the information you need to take your website to the next level!
For more details about integrating Google Analytics, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745
