Friday, April 19, 2013

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Thursday, April 18, 2013

Why should your online store be mobile-friendly?

It is believed that the new and modern tablets will modify the way customers shop and will have an impact on eCommerce business.
Mobile eCommerce store

Online Sellers very well identify how mobile commerce is becoming an integral part, to stay in business. Mobile eCommerce is becoming a compulsory feature for all eCommerce businesses. The modern tablets are much faster and have features like Wi-Fi, 4G connections, high resolution and quality GUI. 

 These mobile devices drive potential traffic on eCommerce websites. In fact Mobile shoppers spend more money in making their purchase online compared to shoppers on other types of devices. It has been a growing trend for people to play games as well as shop online using their smartphones and tablets and has become a daily schedule in their lives. The shopper is just a click away from buying his/her consumables from an online store.Hence it is important for the Online store owners to provide an outstanding shopping experience in mobile devices. They should at least have a presentable catalog display of what they have in store.

Mobile Shopping
 The trend is growing so quickly that it was optional to have a mobile eStore complimenting a traditional eCommerce store. But today it is a must-have feature. It is better to start planning now to have a mobile eCommerce site well before the holiday seasons so that you wont lose in the race of attracting a large number of mobile online shoppers. 

 Get in touch to execute your plan of building a mobile eCommerce store.

Tuesday, April 16, 2013

Authorize.Net Mobile: Now you can accept payments anywhere

The Authorize.Net Mobile Application allows you to accept payments wherever your customers are. Simply download the free application for iOS or Android, validate your credentials and begin accepting payments right on your smartphone. Increase your sales by providing an easy way to accept payments on the go using your Authorize.Net Payment Gateway account. This is for Authorize.Net Customers Only

 Features and Benefits 

 The mobile app is ideal for anybody who sells products at outdoor markets and trade shows, or provides on-site services, such as repairmen, dog walkers or landscapers. The app is available as a free download from the Apple App Store or iTunes, as well as Google Play.

 The Authorize.Net Mobile Application provides several benefits: 

  1. Multiple Payment Types — Process real-time credit and signature debit transactions from major payment networks (e.g., Visa, MasterCard, American Express, Discover) 
  2. Secure Access — Integrated with the Authorize.Net Merchant Interface — use your existing credentials to access the app and validate the legitimacy of a specific device from within the Merchant Interface itself 
  3. Flexible Settings — Set up a default tax rate, accept tips and gather shipping information when necessary 
  4. AVS Support — Enter customer billing information to use the Address Verification Service (AVS) 
  5. History — Review transaction history (processed or pending) and perform voids and refunds
  6.  Email Receipt — Your customers can receive a transaction receipt by email 
  7. Free Support — Continue to receive Authorize.Net's award-winning customer support for the mobile app through our online support center, eTicket, email, chat and phone 

For More Information visit website

Sunday, April 14, 2013

Want to run a Successful E-Commerce store...follow these points!

Online Shopping is still in its growing stages but evolves as a huge profitable industry. That said... It can still get better. Though processes are simpler and easier, yet there are many areas to improve in an eCommerce website.

When a store has more than 1 sub-category, it's important to show the users where they currently are, by providing proper titles, sub-titles and breadcrumbs (e.g. Home > Category > Sub-category > Product).  There should be proper filtering options so that the users can filter and narrow results within the category that they have landed in. Filtering options can be filter by price, size, brand, color etc. There should be proper options to remove filters easily.Users must be allowed to sort the results based on the filter they chose. For example, if the user filtered results based on a Price range, they should be allowed to sort the results from high to low or vice-verse. Similarly sorting based on best sellers, featured, rating and latest must exist.

    List as many as 150 to 200 products in a page so that users can have a glance at all the products without navigating through several pages. Display the product description, discounts offered, availability of stocks, colors , sizes or other attributes prominently in the product detail page.
    When a user performs a search, show the search results and also carry the user's query in the box for changes if necessary and show advanced search options based on your filters mentioned like price, size, color etc. It is a good feature to provide alternative search terms that may provide results in the site, so that users can try those terms to get desired results.
    Many products are designed to match certain criteria. For example if you sell mobile covers, mention the mobile names that it matches for. Do not make users click “add to cart” for items that are out of stock. There should be proper alert messages to inform the users about out of stock before they proceed to “Shopping Cart” or “Checkout”  Add as many product photos as possible so that users can get a complete idea of what they are trying to purchase.
    Display of as many product reviews, videos about the products, gallery etc can make the user get the “feel good” factor about the product. Make the visibility of  “Shipping Options” available in the website, very clear in all the pages  There should be quick and clear customer service emails that confirm the order, shipping and payment. Also the status of the order must be properly notified to the customers on time.
    There should be options in the website to quickly modify the order if necessary before it is being shipped. Hence a confirmation email before shipping should be sent.  If the users abandon cart before Checkout, there should be a way to find the items added and automatic follow-up to convince the customer to checkout and complete the order
    These points will help your e-commerce sites to become a better place to shop online

Tuesday, April 9, 2013

OpenCart eCommerce Framework

OpenCart is a free open source eCommerce platform for online merchants. The OpenCart tools have the high potential to create a successful eCommerce website. The website developed in OpenCart will be highly professional and reliable. OpenCart is a user-friendly interface for the online shoppers.

There are many varieties of shopping cart system, but the OpenCart have the unique functionalities for the shopping cart. OpenCart is user friendly for not only the online shoppers but also for the website developers. OpenCart allows the developers customizing the OpenCart eCommerce website.

Opencart supports multi-currency option. The OpenCart offers robust and scalable e-commerce shopping cart solution with amazing features and customizing functionalities, hence the OpenCart is becoming very popular. Also developers can easily apply innovative features in OpenCart to extend their functionalities of e-commerce website.

As a shopper expects to get the best online shopping experience, they don’t want to face any hassles while selecting the products or looking for the variety in colors and sizes and also basically want reliable payment options. This is the reason why an eCommerce website needs to make sure it meets all the expectations of its customers and helps the customers to reach the products of their choices with ease and without any hassles. The competition is growing and these eCommerce sites just cannot afford to make any mistake. Hence most online business ventures are making use of OpenCart development that is helping these websites to be user-friendly, attractive and offering the best online shopping experience to their customers. The idea is to aim for an enhanced customer satisfaction, so as to get the business going.

The Opencart offers affordable, easier, faster and scalable eCommerce solutions with several interactive features. It is truly the sweet joy of working with an open source application like OpenCart.

For more details about implementing eCommerce in OpenCart Platform, please feel free to contact Prevaj Consultants at or call +91-8144760745

Wednesday, April 3, 2013

Mobile Commerce

The Mobile Commerce has the potential to replace the eCommerce and Traditional retail shopping. There are many ways for Mobile commerce to overcome retail shopping.

The Online sellers have started working for the responsive sites for their existing sites and layout in response to the user’s device or device orientation. At the expectation level, may be the responsive design will become as a basic requirement.

The disappointing factor for the online mobile shoppers is that many mobile providers release mobiles with the capability of very slow internet connection. Hence the mobile shoppers could be unwillingly open many browser windows as they search for products online. This leads the attention of mobile shoppers towards the marketplaces, where they are offered by several online sellers and compare products.

A mobile shopper would purchase if shopper is carrying a store. Now-a-days people have started purchasing products from their place rather than retail shopping, since the online shopping reduces travelling time, tension, etc...

In the Mobile Commerce, the payment methods and adding products to the cart are becoming easier and comfortable. Mobile Commerce is providing transparency in pricing for mobile shoppers. The shoppers could compare the price of the product which they would like to purchase, so that they can easily identify the best and quality products easily.

Also the reviews of any product by the users will be analyzed by the shoppers. Mobile Commerce pays way for an effective online mobile shopping.

For more details about implementing mCommerce, please feel free to contact Prevaj consultants at or call +91-8144760745.

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Tuesday, April 2, 2013

E-Commerce Website Development

Trade is the essential basic factor in the world of existence. Commerce plays a very important role that provided a road for eCommerce. In the current world, we cannot imagine the Internet without eCommerce.

Now-a-days every field in the world are moving a step forward from commerce to eCommerce. In the recent years, both the producer and the consumer are very well adopting the eCommerce. The Web industry is flooded with the eCommerce stores.

As a result, a heavy competition has been created in the world of eCommerce websitedevelopment. The eCommerce shop holders are in need to satisfy the customer’s thoughts. The website should be easy to use, simple and best, quick access for the customers which are very basic requirements for an eCommerce site.

There are many steps to follow while developing an eCommerce Website. The ability of fetching more and more customers is the ultimate aim of the website. Practically we would agree the term, first impression is the best impression, because it is the way to catch customer’s attention.

We would strongly say that landing page of the eCommerce site decides the quality of the website. The Website should be built in such a way that customers should not be distracted unnecessarily.

The eCommerce website needs to be very communicative and hence the customer will be able to understand the purpose of the website. The understanding and responding of customer’s demands prove an effective eCommerce website.

For more details about implementing eCommerce website, please feel free to contact Prevaj Consultants at or call +91-8144760745

Monday, April 1, 2013

Online store with multi device compatibility and SEO

Online Store

Today retailers make business easier for themselves and add value for customers by running an online store. Shoppers appreciate the convenience of being able to order items with a few Forrester-eCommerce-to-Hit-370-Billion-in-US-by-2017clicks. Customer data, payment information, order tracking, and returns can all be handled digitally.

Online store serves a well-designed catalog, can showcase company’s visual brand and include up-to-the-minute details such as special offers, customer comments on a product,or even a link to the latest online newsletter and customers can track the shipping status of their orders online.

More and more, customers are looking for a social connection  like review products, tweet about special offers, “like” your business’s Facebook page, chat with sales representatives, or put items on their wish lists.

Multi-Device Friendly

With the rapid increase in smartphone penetration across the globe, mobile commerce has gained increasing acceptance amongst both users and retailers.

The age of mobile shopping is here to stay, consumers can access millions of products at the palm of their hands and retailers can increase their reach and overall sales.

New advanced mobile applications characteristically engage high-speed services being accessed by devices  distantly, anywhere, any time

Search Engine Friendly

Every business and service websites need SEO to keep their position in the Google or other search engine. It is SEO's responsibility to keep website as front runner in search engine

Search Engine Optimization is making your website easy for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it may be useful for users and promote your website, thereby increasing site traffic.

The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors. Many online store which are getting success with SEO to get more traffic. SEO plays a crucial role in online business websites as well as other interactive sites.

Want to build a multi-device and Search Engine friendly eStore? Contact us and avail 20% discount before 7th April

Friday, March 29, 2013

mCommerce is important for your online business!

Today traffic to eCommerce sites are mostly coming  from smartphones and tablets, hence mCommerce is becoming more and more essential every day.

Mobile customers are not only growing in number but also purchasing more than normal customers. Hence mCommerce is the latest promotional channel for increasing your online sales. It brings new possibility for small business to sell and promote their product and services through Mobile Devices. 

M-Commerce is now turning to be an important part of your Internet marketing strategies. It can easily fit in your business process, you can make huge benefits from it.

Advantages of mCommerce

Better reach to customers
Tap the potential increase in usage of mobile devices
Be at par or go ahead of your competitors
Low development cost
New and oft used sales channel

Some online stores will lose sales due to the fact that their website is not responsive to the customer's device and this leads to the customer leaving the website, without purchasing a product. To solve this problem you can either build your website responsive or build a native mobile app.

Most people will no longer drive hours to a store to find that what they want. Statistics show that  50% of many online store sales close on mobile.

As the mobile devices are becoming a major part of our lives and it should be used as a tool to help shop and pay. Mobile Commerce is the future.

Tuesday, March 26, 2013

You must have this info in your website!

Small Businesses that do not have an online store to sell your products/services must have the following info:
  1. Address of all locations with maps,
  2.  Telephone Number,
  3. Working Hours,
  4. Products and brands that you sell in your brick and mortar store,
  5. Special and Sale Items,
  6. Discounts and Coupons.
If you operate either in one or many locations, dedicate a Contact page in your website to display the address of every location with a Google Map. Add the business hours and phone number of each location clearly below each address.

You can also add a search feature to find the nearest location. This search feature should be available either in the header or the footer of all pages.

Main Telephone numbers like Customer Support and Toll Free Number should be displayed on every page of the site, possibly in the header.

Normal Working Hours can also be mentioned below the main telephone number. Any other specific operating hours like Sundays, Holidays, After-working hours etc. can be specified in detail in the Contact page

Any new customer should be able to easily find out from your website, all items and brands that you sell in your physical store. If you sell services, an exhaustive list of services should be displayed in a dedicated “Services Offered” page in the website.

For example, if you sell Car Parts in your physical store, Do NOT mention “All Car Parts Available”.  Specifics like “We sell Power Steering Pumps, Hub Braking and assemblies, Fluid Reservoirs of the brands like Cavalier, Chevy Malibu, Corsica of 2011, 2012 and 2013 models” will be very useful to your site visitor. If you have a lot of Car Parts then add a list of items available, organized in a tabular form. You can also add a search feature to easily search the car parts available based on model number, Brand and part name.

Always remember that your audience is the same to your competitors too. Hence to be first in the race, you products or services, Coupons that visitor can print and use at your physical store. You can also display “Sale items” that can be periodically updated must post Special items or services with special prices, Discounts offered to specific

As you do not sell online, the above efforts can definitely bring considerable sales to your store. The next better option is to start selling online too!

Monday, March 25, 2013

10 Ways to Use Images as a marketing tool

Images are an important component in a website. You can create a better impact on your prospects using visual communication through images.
The following are some of the ways you can communicate visually:

  • Add Descriptive Text for every image you add in your website or social media sites. This communicates better not only with Search Engines but also with visitors who often share in their Social networks. The Text can be added on the images too to imply the purpose of the image. 
  • Have as many “Share” buttons as possible, so users can quickly share your website images in several Social Networking sites like Facebook, Twitter, LinkedIn, Pinterest etc. Use of “Pin It” buttons across every image or web page will encourage users to share images easily. Pinterest in easy to use and interesting too.
  • There are several photo-sharing tools available today. You can engage your visitors to share their own images and photos in your website or Social Networking Pages. This can be a creative way of communicating with your visitors.
  • When you have a lot of images, you can create a combination of images as banners or collage to make your point more expressive. These kinds of images gain the interest of the visitors to share in Social Networking sites. 
  • Some content of your website can be represented by images.  For example, instruction manuals, guides etc. This makes the content more interesting than usual. Comical representation is also a good way to make your user understand your point in your website.
  • Complex information, knowledge base etc. can be represented in the form of simple charts, illustrations or info-graphics. Images in the form of quotes and sayings can also be impressive as they can be used to communicate more data in a small area. 
  • Some images can represent the flow of processes in the form of maps or flow charts, as many people understand complicated flow through images better than words.
  • Use of optimized, clear and expressive images makes the users feel good about your business. Image Quality can be a factor that invites more visitors.
  • Testimonials, Reviews, Quotes etc. can be included in your site as images. Photos of Company Events/Awards etc can be updated with description and title in the website in chronological order.
  • Image Slideshows or galleries with sub-titles or explanatory videos can be more engaging and mark the importance.

To evaluate your site in the utility of images, you may contact us.

Friday, March 22, 2013

Ways to use Google Analytics to improve sales

Traffic generation and QUALITY traffic generation are completely different. You have to find if the right people are coming to your website. Looking at the sources of traffic is a good way to estimate this. Google Analytics is one best way to analyze the quality of your traffic, what people do in your website, are they browsing around or are they bouncing off right away. 

Google Analytics is one of the best tracking and analytics application available on the market for free. There are a bunch of reports available which can be used to increase your website performance and hence sales.

Firstly, set up a Google Analytics Account here

Next, paste the tracking script provided on every page of your website. If you need help in doing this, you may contact us

The following are the reports that can be viewed in your Google Analytics account and are extremely valuable:

Traffic Sources – this report is accessed at Traffic Sources>> Overview. This shows you where your visitors are coming from. It shows Sources like search engines, referring sites and paid advertising. It also shows the traffic through your SEO and Social Networking Activities.

Audience - The Audience reports provide data about who make up your audience, their location, language etc., how they reach your website and their behavior like Recency, Frequency, & New vs Returning.

Content - The content section contains reports to help you improve your site content based on the needs and expectations of the visitor. It gives insight on Site  Content, Site Speed, Site Search, Events , etc.

Conversions - Goal Conversions are the primary measure for fulfilling a business objective. When a site visitor completes a desired action, a goal conversion occurs. This includes insights on eCommerce and Multi-channel Funnels conversion

Thus used correctly, Google Analytics can provide you with the information you need to take your website to the next level!

For more details about integrating Google Analytics, please feel free to contact Prevaj Consultants at or call +91-8144760745

Thursday, March 21, 2013

E-Commerce web design

E-Commerce web design simply plays a very important role, because you'll never get a sale if customers are not impressed with your site. Generally, eCommerce is considered to be the sales aspect of e-business. The Online business owners should make sure that, their eCommerce website is featured with standard qualities and professional custom design. The Quality of your website speaks a lot about the quality of your product and your online businesses.

To make a perfect website, E-Commerce web Development service providers are using many complex tools like CSS, HTML, Photoshop etc., It is easy to turn the vision of customers to your eCommerce website, if your website is highly professional and impressive. This can be done by certain procedures. The way you make the site impressive is not only in the appearance of the site, but also in the way it reaches to the customer. Also the website should be well-organized and easy to navigate.

For more details about developing eCommerce, please feel free to contact Prevaj Consultants at or call +91-8144760745

Wednesday, March 20, 2013

Beware of the common mistakes that we make in our Online stores

There are many steps involved in the process of capturing customers to an online store, like making shoppers to visit your store, guiding them quickly and efficiently to find the details they are looking for, showing them the information they are needed, providing a fast, secure and easy method to include items in the shopping carts, to process checkout and finally disclosing the product to the customer in a timely manner.

The following points explain the mistakes that are made by the store owners that are not tolerated by most shoppers today.
  • Most eCommerce businesses spend a lot of time and money driving traffic to their stores from search engines, emails, and social media. The shop owners should be aware about the links provided for the given ad. If a store owner is selling a product like wallets and the ad features the word wallets, hence the ad link should land the customers on a page that sells wallets. But, currently there are many stores simply direct traffic to their home pages or to products unrelated to a given search or ad.
  • Shoppers also look for guided navigation and filters to narrow their selections. Now-a-days probably many shoppers are expecting the high level search tools in online stores. Many kind of advanced features are available for the site search. But still we come across many poor site search.
  • Even though a store owner is providing proper site search options with perfect ad links, if the description of the product is poor, there are many chances for the shoppers to jump another store.
  • At many cases, shop owners fail to add the shipping estimator in the shopping cart,  if the shipping estimator is provided, which will allow the shopper to enter the shipping addresses or zip codes, and that will update the shipping costs as the shopper adds item to the cart. If so the store owner offers free shipping, then the shopper should know regarding the offer, so that he can proceed to a satisfied checkout.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at or call +91-8144760745

Tuesday, March 19, 2013

What is the future of mobile eCommerce?

Mobile eCommerce or mCommerce is a part of eCommerce and is becoming very important quickly for eStore owners. Most visitors to an eStore are now looking for the convenience of shopping online using their tablet and mobiles. This is an effect of the boom in the number of mobile users and improvements in the mobile technology. Today one-third of site traffic use mobile devices to make a purchase.

If the eStore owner has to compete and increase his sales, he ought not to ignore mCommerce as its future looks bright. mCommerce sites may be used for convenience and portability, but users look for more details in the site. Hence your mobilecompatible eStore should be elaborate with more product details.

M-commerce has changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly. The main goal of mobile commerce is to provide boundary free communications to its users. Mobiles can be used for advanced purposes like connecting to suppliers and distributors.

M-commerce refers to the growing practice of conducting financial and promotional activities with the use of a wireless handheld device and recognizes that the transactions may be conducted using cell phones, personal digital assistants and other hand held devices that have operate with Internet access.

The ultimate advantages of mCommerce are flexibility, faster, easier and ubiquity. This provides a secure and convenient process. In summary, the meteoric growth of the Internet and mobile communications leads to the rapid development of mCommerce with surprising advantages to the real world, which in turn moved to the entry of next generation.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at or call +91-8144760745

Friday, March 15, 2013

Strategies for Successful eCommerce

eCommerce is a business. eCommerce is not just a website on which you sell products or services.

Hence the first step is to develop a business plan. Then do a research of the market and competitors selling the same kind of products or services as yours.

Secondly, associate with a partner with expertise in eCommerce development, online marketing, content management and SEO. 

Plan your funding and timeline for launching. Next plan the steps required to launch with specific milestones and due dates.

Talk to your partner and make sure the plan is fully understood. The Partner should be able to split your plan into simple milestones.

Decide on the Design of the eCommerce store. The partner should be able to develop the eStore based on the approved designs. 

Once the eStore is developed, implement SEO. For more details on SEO click here. 

Do online marketing continually. Constantly educate yourself before, during, and long after. 

Get in touch with us for complete eCommerce consulting, development and marketing.

Thursday, March 14, 2013

How to make your site SEO friendly ?

Making an attractive website and maintaining it is simply not sufficient for marketing a business. To attract visitors to your website, you have to do SEO. If your website shows up in search engine results, especially in the first page then you are likely to get many leads.There are many factors to be considered for your business to appear in first pages of search engine results.

The domain names must be catchy and easy to remember. If you own a business in different countries,  then your website may have country-specific domains which is also  good option for better ranking.

Make sure that the robots.txt file or robots meta tag are letting the search engines to access all the important pages in the website and are blocking those pages that are inappropriate. Use 301-redirects instead of 302 as 301-redirects give better PageRank. Reduce the number of 404 Not Found pages in the website by redirecting the 404 pages to some useful page like Sitemap. Remove all duplicate content in the website. You can use Google Webmaster tools for this. Automatic URL Rewriting can be use to make the URL uniform throughout the site.

People use portable devices more than ever. They would like mobile optimized sites and Google recommends responsive designs. Make sure your websites are responsive to devices.

Website speed has become a ranking factor. Use small images as possible for quick loading. Use Google Page Speed or Pingdom tools to check the loading time of your pages. Faster loading is preferred for better ranking.

Research for potential keywords using Google Keywords tool. Make sure every page targets a single keyword. Use the keyword in the  page URL, title,  head tags as well as content. HTML, CSS and webfonts can be used so that Search Engines can easily crawl the page. Add new content to website regularly. Indicate the language of the pages in hreflang tags. Use ALT tags for your images to describe the image using the keywords. Add author information to pages

Google looks at subdomains as separate websites.Hence it is best to use descriptive subfolders with words split by hyphens. Sitemaps are useful to understand your site architecture. HTML sitemaps are useful for both visitors and search engines. XML sitemaps are especially useful for search engines.

Make sure your website has existence in the social networks like Google+, Facebook, Twitter, Linkedin

Submit you website in several directories for better reach to visitors.

Write blogs and articles about your products and services, business activities etc. regularly

Send periodic Newsletters, discounts, coupons etc.  to customers who wish to be updated about your business regularly. 

In summary, the more you are interconnected in the network and have a good internet presence, it is likely that you will start getting good number of visitors and hence a good business.

For more details about integrating SEO, please feel free to contact Prevaj Consultants at or call +91-8144760745

Wednesday, March 13, 2013

How to convert Abandoned Cart to Sales?

All online retailers face the problem of cart abandonment by their customers. In order to resolve the issue of shopping cart abandonment, it’s important to analyze the shopping experience from the moment a shopper adds a product to the cart through purchase completion.

Some simple steps to reduce Cart Abandonment

Do not ask for a lot of personal information upfront. Collect mimimum data required during first purchase to make the customer feel easy in the site. Though collecting customer info is important and useful for marketing purposes, it would be a great idea to collect those data after the first purchase. Registration should not be made compulsory. A guest checkout option should be provided.

Options should be provided to change the quantity of items in the shopping cart page. Including a breadcrumb will avoid confusion and help them to keep the finish the checkout process. Alternatively one page checkout procedure with not many options in the checkout page will help customers checkout faster. A summary of the order should be continually shown and updated throughout the purchase. It is important to communicate shipping costs and show totals from the beginning of the checkout process

The filled cart should exist in the shoppers' account for long time so that they can come back and complete the purchase when they are ready. Including product recommendations based on the original product carted can provide additional chances for the shoppers to purchase more. Having the option to add the product to a wish list will provide the opportunity to market those items to the customer in the future.

Displaying security certifications during the checkout process will be authentic. Reminding the customers of how much they are saving on the item they are purchasing and including information on return policies, customer service, etc. can add value. Promotional codes within an email should be text so the customer can easily copy and paste in their cart.

Providing customer support options such as live chat or customer service phone numbers throughout the purchasing process can provide customers with options to get answers rather than simply abandoning the purchase. Sending at least one post-abandonment email and a maximum of 3 in proper intervals will add value. Personalization can add a touch of friendliness to an email .

In conclusion, we can expect an increase in shopping cart completion with the implementation of the above suggestions.
For more details about Abandoned Cart, please feel free to contact Prevaj Consultants at or call +91-8144760745

Wednesday, March 6, 2013


 E-Commerce can be defined as a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery. E-Commerce is a new way of managing, conducting and executing business transactions using computer and telecommunications networks.

E-commerce is one of the easiest means of doing business as the development of E-Commerce that has made it possible to reduce the cost of promotion of products and services. The business and commerce cannot be separated, because the main purpose of business concern is to earn profit and to make profit it is necessary to do buying and selling which is integral part of commerce, so now the E-Commerce plays a vital role in business.

E-Commerce that will be not only enabling you to reach new customers, but it can also make it easier and faster for you to do business with your existing customer base. There are many major different types of E-Commerce namely Business-to-business (B2B), Business-to-consumer (B2C), Business-to-government (B2G), Consumer-to-consumer (C2C), Mobile commerce (m-commerce). The role of E-Commerce in companies has obviously taking those to higher levels. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at or call +91-8144760745

Thursday, February 28, 2013


Electronic commerce, which is commonly known as e-commerce, is a type of industry where buying and selling of products or services are conducted over electronic systems such as the Internet and other computer networks. It is currently one of the most important aspects of the Internet to emerge. We can also say that e-commerce is working with the use of the Internet and the Web to conduct business transactions.

The examples of e-commerce are Online Shopping, Electronic Payments, Online Auctions, Internet Banking, Online Ticketing, etc.. There are many benefits in e-commerce for both merchant and consumer like Overcome Geographical Limitations, Gain New Customers With Search Engine Visibility, Lower Costs, Locate the Product Quicker, Eliminate Travel Time and Cost, Provide Comparison Shopping, Enable Deals, Bargains, Coupons, and Group Buying, Provide Abundant Information, etc.. 

Over the past decade e-commerce has become the preferred method of shopping for a large number of consumers. Although e-commerce relatively has a slow start, but now e-commerce is the largest retail environment growth area in the world. Everything in the world are available in e-commerce websites, it may be any kind of product. There are many resources available for the e-commerce solutions.

People use the term "ecommerce" or "online shopping" to describe the process of searching for and selecting products in online catalogues and then "checking out" using a credit card and encrypted payment processing. There are many solutions for developing e-commerce such as OpenCart, OSCommerce, Wordpress, Zen Cart, WordPress, Magento, Prestashop, Joomla/VirtueMart, CS cart, X-cart, WordPress- WooCommerce/Jigoshop.

Projections for the future of e-commerce are very positive, and with the growth in use of smartphones, tablets, smart TVs and other portable electronics with Internet capabilities, there will only be more and more ways to shop online.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at or call +91-8144760745