Significance of Visual Appeal in E-commerce Websites

• Looks first, everything else next: The visual component strikes the visitor first. Several factors such as the product quality, reputation, price and many others make the actual purchase happen; but it is the visual aspect that first grabs the visitor and makes her stay on the E-commerce website.
• First impression, the lasting impression: The way presenting a product in ecommerce website is makes the first and lasting impact. If a product is placed or presented clumsily, it loses its visual appeal. Once this happens, the visitor is not likely to go further in the site. It is only when the product is presented aesthetically well that the visitor takes the next steps.
•  Elements that take priority: An item is placed on an ecommerce website acts as the first attraction. When this is done neatly and in an appealing fashion, the visitor is sure to take the next steps of finding more about the product. When the images are big, neat and clear, the visitor is likely to be more pleased than when they are muddled and disorderly.
•  Limited is better: The product description or any other is best to keep links sparse and well spread out. A page with text that has a link in every line is a sure put off. Similarly, having links for the sake of it is another distraction. The links have to be put in both the right place and about the right topic. Think from the user's perspective. Visual design can go a long way in enhancing the look of the site, which in turn can be an important first step to generating online business.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Top 5 Most Used E-Commerce Solutions

OsCOMMERCE: It can be used on any web server that has PHP and MySQL installed. OsCommerce allows the user to set prices in different currencies and accept all popular payment methods: PayPal, checks, credit cards, etc.

Most popular features:

• Unlimited products and categories support;

• Multicurrency support;

• Shippable and downloadable products support;

• Multiple payment options.

MAGENTO: Magento is the technology behind numerous e-commerce websites. It is a professional open-source platform that offers control over the look, content and functionality of the online shop. Magento enables online businesses to operate several online stores through a single administration dashboard.

Most popular features:

• Intuitive administration interface;

• Advanced analytics and reporting;

• Marketing promotions tools;

• Catalog and product browsing;

• Multiple language support.

ZEN CART: Zen Cart is an open source and user-friendly shopping cart. It was branched from osCommerce and includes additional features and architectural enhancements. One of the key features is the gift certificate module which allows one to create, send and manage digital coupons.

Most popular features:

• Multiple sales and discount options;

• Multiple display modes;

• Newsletter manager;

• Quantity discounts.

VIRUTEMART: It is an open source e-commerce solution designed as an extension of Joomla CMS. It is written in PHP and requires MySQL database environment for storage. It is best suited for low to medium level traffic web-sites.

Most popular features:

• unlimited number of products and categories;

• powerful web-administration interface;

• quick search for products, categories and manufacturers;

• filter by features or discounted products;

• Product ratings and testimonials.

UBERCART: Ubercart is the e-commerce platform developed for Drupal, the leading open source content management system. Ubercart integrates PayPal Website Payments Standard, Website Payments Pro, and Express Checkout.

Most popular features:

• Configurable product catalog;

• Multiple product image support;

• Product stock level tracking and notification;

• Sales, product, and customer reports.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.