Search Engine Marketing (SEM)

Search Engine Marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.

Major SEM Tools

There are four categories of tools to help you optimize websites.

1. Keyword research and analysis: (a) Make sure the site can be indexed in the search engines; (b) find the most relevant and popular key terms and phrases for the site and its products; and (c) use those key phrases on the site in a way that will generate and convert traffic.

2. Website saturation and popularity: show how much presence a website has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). It requires your pages containing those keywords people are looking for and ensure that they rank high enough in search engine rankings. The followings are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.

3. Back end tools (including Web analytic tools and HTML validators): Web analytic tools can help you to understand what is happening to your website and measure your website's success. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging. These tools can deliver conversion-related information. Validators check the invisible parts of websites, highlighting potential problems and many usability issues ensure your website meets W3C code standards. Try to use more than one HTML validator or spider simulator because each tests, highlights, and reports on slightly different aspects of your website.

4. Who Is tools: show you who owns and operates various webites, can provide valuable information relating to copyright and trademark issues. Useful tools include Who Is Source, ARIN. Read a competitor's source code to look for hidden clues, Use Web analytics tools to find out more about your customers, Use the source code and Who Is tools to research legal issues.

For more details about Search Engine Marketing (SEM), Search Engine Optimization (SEO) and E-Commerce Consulting  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Types of Search Engine Optimization

On Page Optimization

• Keywords Identification: Your industry would be researched and a brainstorming session will be undertaken to arrive at a best set of key phrases pertaining to your business interest. This allows coming up with best possible "outcome-based" key phrases for deriving optimal results through this program.
• Meta Tags: Developing Meta tags is one of the most important tasks in the SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, <description> and <keyword>.
• Competitor's Analysis: Competitor's Analysis is process of making a complete research on your competitors. This will help in preparing a strategy to attain top positioning in search engines and maximize its performance and gain business.
• Content Analysis: In this step we review content of your website (especially pages that you want to optimize). We ensure that content that we will change should be search engine friendly and always should have its original meaning.
• HTML Code Refining: HTML Code refinement is process of analyzing and reviewing code for all web pages and fixes all errors at the same time. During this process, remove all unwanted codes and include some necessary code according requirement. And manually modify all codes that are automatically created at the time of designing and are useless.
• Image Optimization (Alt Tags): Image Optimization is most important step in On Page optimization. Search engine optimizers will optimize all images on your site and add keyword rich “Alt Tags”.

Off Page Optimization

• Directory Submission: Directory Submission is very important step which we submit our site to different directories and our site can be listed onto different business directories. The benefit is first we get traffic from the website and second we get a back link for our website from that directory.
• Article Submission: In Article Submission we write articles and submit it to different article directories and normally the traffic and ranking of these articles sites is very high so the visitors who are visiting those articles directories will read our article then they will definitely visit our site so the traffic of site increased and also we get back links from the article.
• Link Building: Link Building is very important step in SEO. In Link building we build inbound links for the website using link exchange and various other methods.
• Forum Postings: In forum Postings, search specific and relevant forums and post threads there on forums so get good traffic from forums and also get back links from there.
• Blog Postings: In Blog Postings, get fresh content and make postings on different blogs to attract traffic and also for backlinks.
• Social Media Optimization: In Social Media Optimization, use various social media sites like Twitter, Facebook LinkedIn, MySpace, Orkut to generate huge amount of traffic on the website.

For more details about Search Engine Optimization and Online Marketing please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

SEO and Website Migration

It is important to know that site migration can severely damage your search engine rankings, if best practices are not followed. To help you avoid SEO issues, here are 5 Techniques for building and migrating your website.

• 301 redirects : If you migrate your website and don’t account for all the old URL’s, Google will find dead links within your website. This will damage your search engine rankings.  To avoid this, you have to identify ALL URL’s in the old site and redirect them to the corresponding pages in the new website. 
• Custom 404 page: To protect yourself from potential dead links on your website, you have to create a custom 404 page that includes links to the main pages on your new website.  This will help both the search engine crawlers and your potential customers, if they land on a 404 page.
• Quickly Migrate: Generally, Google crawls your website once in every 2 weeks.  If you migrate the new site quickly and apply all 301 redirects, Google will crawl your new website easily without seeing issues within the navigation of the website.  Make all final website checks prior to migration to ensure a perfect changeover.
• Sitemap : Generate and submit your sitemap to various search engines using the webmaster tools immediately following the site migration and carefully monitor the account for any errors in the first few months. 
• SEO:  If you follow the SEO best practices throughout the development of your website, Google crawlers will be more leaning to accept your new website upon its first visit, hardly noticing the change. 

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.