On Page Optimization
- Keywords Identification: Your industry would be researched and a brainstorming session will be undertaken to arrive at a best set of key phrases pertaining to your business interest. This allows coming up with best possible "outcome-based" key phrases for deriving optimal results through this program.
- Meta Tags: Developing Meta tags is one of the most important tasks in the SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, <description> and <keyword>.
- Competitor's Analysis: Competitor's Analysis is process of making a complete research on your competitors. This will help in preparing a strategy to attain top positioning in search engines and maximize its performance and gain business.
- Content Analysis: In this step we review content of your website (especially pages that you want to optimize). We ensure that content that we will change should be search engine friendly and always should have its original meaning.
- HTML Code Refining: HTML Code refinement is process of analyzing and reviewing code for all web pages and fixes all errors at the same time. During this process, remove all unwanted codes and include some necessary code according requirement. And manually modify all codes that are automatically created at the time of designing and are useless.
- Image Optimization (Alt Tags): Image Optimization is most important step in On Page optimization. Search engine optimizers will optimize all images on your site and add keyword rich “Alt Tags”.
Off Page Optimization
- Directory Submission: Directory Submission is very important step which we submit our site to different directories and our site can be listed onto different business directories. The benefit is first we get traffic from the website and second we get a back link for our website from that directory.
- Article Submission: In Article Submission we write articles and submit it to different article directories and normally the traffic and ranking of these articles sites is very high so the visitors who are visiting those articles directories will read our article then they will definitely visit our site so the traffic of site increased and also we get back links from the article.
- Link Building: Link Building is very important step in SEO. In Link building we build inbound links for the website using link exchange and various other methods.
- Forum Postings: In forum Postings, search specific and relevant forums and post threads there on forums so get good traffic from forums and also get back links from there.
- Blog Postings: In Blog Postings, get fresh content and make postings on different blogs to attract traffic and also for backlinks.
- Social Media Optimization: In Social Media Optimization, use various social media sites like Twitter, Facebook LinkedIn, MySpace, Orkut to generate huge amount of traffic on the website.