- A call to action is an item found on your website that creates interest and/or a reason for the visitor to contact you. A special offer, free product or information is good examples of a strong call to action. Without a call to action, your website is just a pretty art piece giving no direction at all.
- There should be a balance between creativity and getting your message across. Your message combined with strong color psychology will convey to the user your company’s strengths and invoke the right emotion.
- One of the biggest mistakes to make is hiding your navigation and making it hard to find. Avoid Flash navigation when possible. Many people use the internet at work and do not have the latest Flash player installed. Therefore you lose these potential sales because they cannot navigate throughout your web site. Avoid rollover images if possible. For SEO purposes, textual links designed like navigation buttons are always beneficial.
- Some clients like to have their contact information only on their contact page. Though this is acceptable, it’s always best to have at least your phone number and contact email on the top right hand corner. Because the eye naturally starts on the top right hand corner of a page, quickly goes to the lower left and reads right, and again moves to the left even lower.
- When choosing an internet marketing company to represent you in the virtual online world, it is important that the company understands design and marketing in addition to SEO and PPC (Pay Per Click/Sponsored Marketing). Understanding some of these “onsite” marketing principles will ensure that your offsite online marketing (SEO/PPC) and real world marketing does not go to waste.
- Usability and employing the strong website conversion principles found are all extremely valuable in not only getting traffic to your website but keeping them coming back for more.
For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
