Advantages of E-Commerce Over Traditional Commerce

• Employees: The most particular difference is that an E-commerce business doesn’t need to have many employees to function as opposed to the traditional business. The E-commerce website sell your products or services, an auto-responder to automatically send out e-mails to targeted markets and forums to facilitate consumer and staff feedbacks.
• Business Hours: Most of traditional business operates only at business hours. But an E-commerce business can be “productive” 24 X 7 X 365 days a year unless their hosting server’s go down for unforeseeable circumstances
• Cost of Start-Up/Maintenance: E-commerce businesses are run on a small budget and raking in profits like a large enterprise. The low-cost itself is a deciding factor that many individuals are learning how to operate this businesses on a home-based basis. The traditional business which requires location renting/purchasing, lot of staff employment, advertising all sums up the high-cost equation which makes many people negate from starting a business entirely.
• Market: E-Commerce is fast becoming a place where people buy and sell their respective products and services. E-commerce is integrated with credit card processors; it has become imperative that any business, if it wants to survive, has to acquire a web presence if they want to continue surviving because, rest assured if you don’t, your competitors will.
• Income: The benefits of E-commerce is there is a system in place which  will help your customers make their payments easily each and every time their payment is due and allows you to earn a residual income without any effort. The basis of a traditional business depends on the frequency of new and old customers buying from them to keep the business running.

In conclusion, all traditional businesses should consider enhancing their business to E-commerce.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745. 

How to drive traffic to E-Commerce website

1. Twitter and Facebook. There are many ways you can reach customers through things like Tweets, fan pages and more. Just get as many followers and friends as you can and begin marketing your e-commerce site through special offers for your followers, fans and friends.
2. YouTube is another great website that you should look at to help become more personal with your customers. Through YouTube, you can show videos of products, offer tips and information about your products and you can even give tours of your office to help customers relate better to you.
3. Work with blogs and other websites to help them promote you. Offer them a portion of the money you make on traffic driven to you from their blogs.
4. Use SEO marketing. Search Engine Keyword marketing involves putting articles up on your website and on other article submission sites, which will help get you more business. If you sell books, write articles about the books you sell and provide links to your website. 

For more details about Web Development and Maintenace and E-Commerce Consulting,  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

How to E-commerce – Simple Tips and Tricks

There are plenty of ecommerce tips and tricks to get your business moving faster.

•  Keep your website simple and easy to navigate. That means eliminating unnecessary graphics and Flash animations. Also, contact and order information should be very obvious on every single page.
• Don't create subdirectories of subdirectories; everything on your site should be within two to three clicks away from the home page.
• Stay focused by choosing your product niche and sticking with it.
• Double check your links. Simply by visiting your own ecommerce website and clicking on the links to make sure they work, you can save a lot of complaints and lost sales.
• Creating fresh content is a good way to bump you up in the search engines. By adding articles weekly or more often to your ecommerce site, you stand a much better chance to get higher ranks in the major search engines.
• Take advantage of Meta tags. They can actually get you a higher ranking on the search engines, so use them!
• Set up a merchant account so you can accept credit cards online. This will boost your sales dramatically.
• Make product descriptions precise. People want to know the features and benefits in a few seconds and won't usually read anything longer than 2-4 lines, so keep it short!
• Consider starting a blog. You can start a blog to bring attention to your website and it brings lots of search engines fast and repeated visitors.
• Update your information frequently. If you change your prices, make sure that the change is reflected on every page. 

For more details about Web Development and Maintenace and E-Commerce Consulting,  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Online Advertising E-Commerce:

1.       Advertise your URL in the traditional media. Track how visitors found your page.

2.       Help your customers remember your URL. A constantly appearing internet address can even be elegant without bothering or annoying the audience and without decreasing the strength of the ad's message.

3.       Make your customers go for your brand: You could encourage customers by writing the name of your brand into the search engine. Obviously, you have to ensure that your sponsored advertisements publish your brand name.

4.       Standardize the layout: Traditional and online ads must give the same customer experience about the brand, style and positioning. With a little organization and effort,  interested customers might get the same experience when listening to traditional ads or browsing the internet.

5.       Involve the consumers in building the brand: Make the customers actively participate in the events related to the brand. The key point is to keep them updated with the latest information. In this way visitors will form an online community striving to get the most in connection with the brand.

6.       You should adequately emphasize the URL address of your web shop in your ads in order to make it visible and readable enough to encourage the customers to visit your website. Make sure that the same experience is waiting for them on the landing page as in the traditional ads.

For more details about E-Commerce Consulting, Website development and maintenance, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Website Design and Promotion

Your website design does not magically come together by itself. You must carefully think through the design of your website and how your website ideas can be configured in such a way to meet your goals.

1. Your Domain name is the URL used to locate your website. Think carefully about your domain name; it identifies you and your site, consider about its length and ease of typing for customers.
2. The web hosting company provides access to your website via the World Wide Web. They usually have low prices, better up-time guarantees, and more upgrade options
3. A professional website design is not complete until you include your logo and overall branding strategy.
4.  The majority of websites in existence today have a least a few pages in common. These common pages include the following: home page, about, contact, privacy policy and returns policy
5. Creating content is the most difficult part of the website ideas strategy and website design. Content can be defined as the pages that are specific to what your business does.
6. The website layout is the overall look and feel of your website design. This can include items such as a header, logo, other branding elements, the specific placement of your content, and the navigation bar.
7. Meta data is commonly seen on pages in the form of meta keywords, custom title tags, and meta descriptions. This meta data exists to help your search engine optimization efforts.
8. The call to action is simply the process you want your users to take. Your site should only have one or few specific actions or goals you want the user to take.
9. A website requires a starting point, then requires testing and tweaking to improve the rate of successful call to actions. Testing can be done with simple analytics such as Google Analytics.
10. A Site Map visually displays the framework or organization of the content on your site. In addition to a visual site map search engines rely on a search engine friendly site map format such as XML to fully index every page of your site.
11. A CMS provides an easy way to add and manage content on your website.
12. Promoting your website does not traditionally fit into the components of a website or website design. This is the marketing part of your website. The following are some of the website promotion techniques:

a.    Blogging is posting quality content articles to your website. Most CMS systems include blogs when setting up a website or easily be added through the use of plugins.

b.   Social media includes using all of the viral sharing tools available to create relationships with your prospects and customers.

c.    Capturing email address through an opt-in form does not actually increase the new user traffic to your site per say but it can get your prospects or customers to return regularly to your site. Using email marketing can be a simple way to boost your bottom line or revenue per customer.

d.   You can get all the traffic you could possibly want and more if you just pay for it. Some options for paid traffic include magazine ads, mobile ads, pay per click search engine advertising, newspaper ads, social networking site ads, etc.

e.    Guest posting is creating posts or articles for use on other's blogs. Most blogs will allow one or two links back to your own website in the author resource box which is generally at the bottom of an article. 

For more details about E-Commerce website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

How to run a successful Online Store

1. Make the shoppers find you : Search engine marketing and placement commonly known to as search engine optimization is an import factor. The successful application of search engine marketing can lead to huge  traffic, and hopefully shopping carts being checked out.  

2. Making A Strong Presentation : Getting visitors to site is only part one. They still need to take the action whether that is adding something to their shopping cart and checking out, or signing up for a newsletter. Whatever action you want them to take, can be accomplished if  we present the website visitor with a pleasing website, that is clean and well laid out. 
3. Trust factors: This can be a visible SSL graphic, a link to your support or customer service department. Visitors will feel more comfortable if they know they can get help if they need it. 
4. Having Just The Right Products : Many people only have a limited stock of items to sell. It's important that they market products well, and feature them in a way that adds value to the shopper. If we have hundreds or even thousands of products, then it's important that create categories and sub-categories for products to be easily browsed through. 
5. Search Feature: Having a search on site will only enhance potential web shopper's experience. Helping them get to what they need quicker. 

For more details about E-Commerce Consulting, website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Tools or Features used in a Website

·         User Forum: User forum can help members, share ideas and receive support directly from your company.

·         Social Network Tools: Facebook, Twitter, YouTube and MySpace – effectively using these tools can reach thousands of new prospects and help existing clients stay in touch with your company.

·         Blog(s): A well written blog is a great way to build site traffic and share your industry knowledge and insight.

·         Product Catalog: The catalog should be searchable, both by key terms and by product category.  A dynamic catalog offers the best user experience.

·         Newsletter Signup: Newsletter is a great way to build client loyalty, but takes significant time to create great content and execute campaigns. Consider AWeber or Constant Contact for your newsletter. Both offer tools to generate signup boxes for your website and great tracking tools.

·         Media Gallery: It display your products in use, show product benefits, or actual users comments on how they used/liked specific products.

·         Online Demos and “How-Tos”: Depending on your type of product, this can either be useful for after-the-sale service reducing calls to your support line, or can help make more sales by showing how the product is used.

·         Advertisements: either through affiliate programs or directly placed ads, appropriate advertisements can add value to your site, and introduce your clients to complementary service providers.

·         Member Registration: give your clients a sense of belonging. Either for purchases or simply to participate in the forums, registering members is a great way to build a community.

·         About Us:  Tell your visitors about you – not just your name, but a photo of the principal’s (or the front end people) and a brief profile.

·         Search Box: It will reduce the time needed to find what they’re looking for. Google offers a free site search option, or your programmer can create one for you.

·         Free Content: in the form of downloadable pdf files, these reports are a valuable means to educate your prospects, aiding them in making a buying decision.

For more details about website development and maintenance and E-Commerce Consulting, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Sell More through your E-Store during Holidays

Here are several tools for making your E-Commerce website more attractive and friendly especially for a holiday promotion: 

1. Sell what you have in stock, at least in the main pages of your store, every product you display needs to be in-stock and ready for delivery.
2. Deliver the product on time. Your seasonal delivery schedule, delivery rates and premium delivery services should be clearly posted on the website
3. Make sure that every employee serving your online customers fulfills the published delivery commitments.
4. In the case of any unexpected problems you must inform the customer immediately.
5. When giving something for free to your customers make sure that you attach in some way the information on your products.
6. During a holiday make sure to give your customers clear directions to contact you.
7. Your regular telephone, fax numbers should also be posted and display your customer service e-mail address and business hours with a schedule.
8. Never underestimate your customer feedback. Respond to the feedback you have received from your online customers by phone, by e-mail or by other methods.
9. If they are telling that you are good, you must strive to be better. If anything is not quite right get it fixed immediately!
10. Be sure to always report the changes that you have made because misinformation is the number one reason for online shopping cart abandonment. 

 For more details about E-Commerce website development and consulting please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Some useful tools to automate Online Business

1.Article Marketing: 

SubmitYourArticle.com automates the article submission process by allowing the user to submit up to eight articles each month and then distribute the articles to hundreds of web sites, article directories and ezine publishers.

2. Audio Recording/Podcasting: 

AudioAcrobat.com makes audio streaming fast and simple, whether the user  wants to add an audio greeting, audio testimonials, podcast or videos to their website or send out an audio postcard or record a teleclass. 

3. Backup: 

Carbonite.com offers an unlimited amount of data storage.

4. Blogging: 

Typepad.com is both simple to use and powerful. User can set up as many blogs as required and can customize the  blog in an infinite number of ways.

5. Bookmark Manager: 

SPURL.net makes managing a moderate to massive amount of bookmarks very easy and adding a favorite website is as easy as clicking a button.
 
6. Color Matching:

 Pixie is a tool that help to match a color exactly for a document to replicate on a website.

7. Content Management: 

Edit.com is a website maintenance service that makes a website editable so user can change the content themselves. They handle everything to get the site set up . There is no software to install because it just uses the web browser.

8. Email List Management/Autoresponders:

aWeber.com is a great service for creating, mailing and reporting back on the success of newsletter as well as to subscribe readers to a sequential autoresponder.

9. Fax: 

MaxEmail.com lets us send and receive faxes through the Internet/email. The faxes arrive in PDF format, so user can easily share the faxes with others as needed. They also offer voice mail on fax line, and the voicemail message arrives as an audio file in email inbox. 

10. Graphics Program: 

SnagIt.com lets users show someone exactly what they see on the screen. User can select and capture the screen image. and send it to SnagIt's editor to add professional effects, edit the image (resize, adjust color), and or drop it into favorite application. 

11. Hosting:

 Aaces.com offers the ability to buy a hosting plan in which user can host and manage a large number of websites through one account rather than buying multiple hosting plans for each website for their business.

12. Idea Management:

With EverNote.com user can easily store and quickly access typed and handwritten memos, webpage excerpts, emails, phone messages, addresses, passwords, brainstorms, sketches, documents and more!

13. Merchant Account: 

PracticePaySolutions.com offers an all-in-one ecommerce solution that helps you take payment online.

14. Publicity Tracker:

Google Alerts let user type in an unlimited number of search terms, like name, company, industry, the name of competitors, etc. Google will then deliver an email alert for any mention of your search term online.

15. Password Management: 

Roboform.com is the top-rated password manager and web form filler that completely automates password entering and form filling.

16. Shopping Cart: 

KickstartCart.com is easy to use and setup, and offers the ability to create affiliate programs, follow up with prospective and current customers with autoresponders, create coupons for limited-time offers, as well as enable buyers to immediately download electronic purchases (ebooks, audio files).

17. Spyware: 

CounterSpy.com will protect computer from spyware, adware, Trojans and other malware threats. 

18. Teleconference Line: 

LiveOfficeFreeConferencing.com lets us meet with colleagues, associates or even family members through a teleconference bridge line that can bring up to 250 people together at one place over a teleconference phone line. We can use the line to conduct classes and training and record calls, as well as manage participants from an online interface. 

19. Time Tracker: 

TraxTime.com helps keep track of projects. Simply create projects and clock into and out of them.

20. To Do List Management: 

Accomplice.com works online and offline, integrates with Outlook, and syncs with PDA. This software can create in-depth, hierarchical to-do lists (tasks and sub-tasks of a bigger project) very easily, and add additional tasks on the fly.

For more details about Website Applications, website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745