· User Forum: User forum can help members, share ideas and receive support directly from your company.
· Social Network Tools: Facebook, Twitter, YouTube and MySpace – effectively using these tools can reach thousands of new prospects and help existing clients stay in touch with your company.
· Blog(s): A well written blog is a great way to build site traffic and share your industry knowledge and insight.
· Product Catalog: The catalog should be searchable, both by key terms and by product category. A dynamic catalog offers the best user experience.
· Newsletter Signup: Newsletter is a great way to build client loyalty, but takes significant time to create great content and execute campaigns. Consider AWeber or Constant Contact for your newsletter. Both offer tools to generate signup boxes for your website and great tracking tools.
· Media Gallery: It display your products in use, show product benefits, or actual users comments on how they used/liked specific products.
· Online Demos and “How-Tos”: Depending on your type of product, this can either be useful for after-the-sale service reducing calls to your support line, or can help make more sales by showing how the product is used.
· Advertisements: either through affiliate programs or directly placed ads, appropriate advertisements can add value to your site, and introduce your clients to complementary service providers.
· Member Registration: give your clients a sense of belonging. Either for purchases or simply to participate in the forums, registering members is a great way to build a community.
· About Us: Tell your visitors about you – not just your name, but a photo of the principal’s (or the front end people) and a brief profile.
· Search Box: It will reduce the time needed to find what they’re looking for. Google offers a free site search option, or your programmer can create one for you.
· Free Content: in the form of downloadable pdf files, these reports are a valuable means to educate your prospects, aiding them in making a buying decision.
For more details about website development and maintenance and E-Commerce Consulting, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
