Your website design does not magically come together by itself. You must carefully think through the design of your website and how your website ideas can be configured in such a way to meet your goals.
- Your Domain name is the URL used to locate your website. Think carefully about your domain name; it identifies you and your site, consider about its length and ease of typing for customers.
- The web hosting company provides access to your website via the World Wide Web. They usually have low prices, better up-time guarantees, and more upgrade options
- A professional website design is not complete until you include your logo and overall branding strategy.
- The majority of websites in existence today have a least a few pages in common. These common pages include the following: home page, about, contact, privacy policy and returns policy
- Creating content is the most difficult part of the website ideas strategy and website design. Content can be defined as the pages that are specific to what your business does.
- The website layout is the overall look and feel of your website design. This can include items such as a header, logo, other branding elements, the specific placement of your content, and the navigation bar.
- Meta data is commonly seen on pages in the form of meta keywords, custom title tags, and meta descriptions. This meta data exists to help your search engine optimization efforts.
- The call to action is simply the process you want your users to take. Your site should only have one or few specific actions or goals you want the user to take.
- A website requires a starting point, then requires testing and tweaking to improve the rate of successful call to actions. Testing can be done with simple analytics such as Google Analytics.
- A Site Map visually displays the framework or organization of the content on your site. In addition to a visual site map search engines rely on a search engine friendly site map format such as XML to fully index every page of your site.
- A CMS provides an easy way to add and manage content on your website.
- Promoting your website does not traditionally fit into the components of a website or website design. This is the marketing part of your website. The following are some of the website promotion techniques:
a. Blogging is posting quality content articles to your website. Most CMS systems include blogs when setting up a website or easily be added through the use of plugins.
b. Social media includes using all of the viral sharing tools available to create relationships with your prospects and customers.
c. Capturing email address through an opt-in form does not actually increase the new user traffic to your site per say but it can get your prospects or customers to return regularly to your site. Using email marketing can be a simple way to boost your bottom line or revenue per customer.
d. You can get all the traffic you could possibly want and more if you just pay for it. Some options for paid traffic include magazine ads, mobile ads, pay per click search engine advertising, newspaper ads, social networking site ads, etc.
e. Guest posting is creating posts or articles for use on other's blogs. Most blogs will allow one or two links back to your own website in the author resource box which is generally at the bottom of an article.
For more details about E-Commerce website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
