An E-Commerce site must always have multiple payment options. If you run a shopping site, and you only have one payment method, you may be leaving thousands of dollars on the table. So what are some of the must-have payment options?
Paypal is an online payment gateway system. It allows its members to make payment without having to use a credit card. The credit card info has already been stored in the PayPal account. All the member has to do, is to login to his or her PayPal account when making payment. That means entering an email address and a password. That is far more convenient than having to take out the credit card and enter the credit card numbers into the payment form. In addition, you can easily integrate PayPal into your shopping site as most E-Commerce software supports PayPal.
- Google Checkout
Google is becoming a highly competitive player in the payment solutions space. Like PayPal, it also has millions of members. You can easily add Google Checkout buttons to your site by copying and pasting some code snippets. Google Checkout is especially important if you are promoting your E-Commerce site using Google's very own pay per click advertising system. When you create an Ad in the system, your Ad appears on the right hand side of the search results. If your site supports Google checkout, a small little shopping cart will appear in your Ad. Visitors will know that your site supports this payment method just by viewing the Ad. This increases conversion rates because payment by Google checkout is very fast and convenient.
2CO is a payment processor that allows you to accept payments by credit or debit cards. Unlike PayPal and Google Checkout, customers will have to fill in their credit card info when making a purchase. The payments will be sent to 2CO, who will then verify the payments. The revenues will then be sent to the merchants via direct bank transfer or check.
This is a very popular payment processing solution that is used by many large corporations. You must have your own merchant account if you want to use Worldpay. The setup allows revenues to be sent directly into your bank account.
The payment solution offered by Authorize.Net is an easy, affordable way to help you accept secure credit card, electronic check, and other payments via your E-Commerce website. You can easily integrate Authorize.net Payment gateway in your website and accept Credit Card Payments like Visa, MasterCard, AMEX and Discover.
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