Here are several tools for making your E-Commerce website more attractive and friendly especially for a holiday promotion:
- Sell what you have in stock, at least in the main pages of your store, every product you display needs to be in-stock and ready for delivery.
- Deliver the product on time. Your seasonal delivery schedule, delivery rates and premium delivery services should be clearly posted on the website
- Make sure that every employee serving your online customers fulfills the published delivery commitments.
- In the case of any unexpected problems you must inform the customer immediately.
- When giving something for free to your customers make sure that you attach in some way the information on your products.
- During a holiday make sure to give your customers clear directions to contact you.
- Your regular telephone, fax numbers should also be posted and display your customer service e-mail address and business hours with a schedule.
- Never underestimate your customer feedback. Respond to the feedback you have received from your online customers by phone, by e-mail or by other methods.
- If they are telling that you are good, you must strive to be better. If anything is not quite right get it fixed immediately!
- Be sure to always report the changes that you have made because misinformation is the number one reason for online shopping cart abandonment.
