Showing posts with label Website optimization. Show all posts
Showing posts with label Website optimization. Show all posts

Thursday, September 15, 2011

Best Ways to Increase Web Traffic

With the advent of new technologies, it is now easier than ever to dramatically increase web traffic for free. You can do this by using powerful linking techniques with popular Web 2.0 sites. There are many Web 2.0 sites that you can link to for free which can help you get ranked in the search engines quickly. This can seem to be a scary task when first getting started, but it is actually very easy to do. Once your linking system is set up, it takes very little time to maintain it.

  1. Social bookmarking - Social bookmarking sites are sites that allow you to "bookmark" your site (URL) on their site. These include sites like Digg.com and Del.icio.us. These sites are very popular with Google and the other search engines so they are crawled frequently - daily or even hourly. This means that your link will get noticed by the search engines very quickly. The search engines will then index your link, go to your site and index keywords, content, etc. All you have to do is fill out a short form on each site. It is very important that you use your main keyword phrase in the link title text when you enter your information in the forms. This is the quickest and easiest way to start getting search engine traffic.
  2. Social networking. If you use MySpace, Facebook, Twitter or similar sites, you are already familiar with social networking. You can use these sites to help drive traffic to your site, but the best ones to use to dramatically increase web traffic for free are Squidoo, HubPages and Weebly. All three of these sites allow you to quickly create your own web pages for free. Be sure to use original content on these pages (Google doesn't like duplicate content) and have them link back to your site. As with social bookmarking, be sure to use your main keyword phrase in the title link and try to use it once or twice in the content. Another method to increase traffic to your site involves the meta information of your site. Google absolutely loves these Web 2.0 sites so your page will get ranked very fast, usually within hours, which will quickly drive a lot of highly targeted traffic to your site.
  3. Forum posts. Find forums in your niche to post to by doing a Google search for "[your niche] + forum." Make sure the forum has a decent PR (2 or more) and that the signature links are do follow links. Once you find a forum in your niche that matches those criteria, make some intelligent posts and respond to any questions, or ask your own questions. Be certain that your signature contains your main keyword phrase and a link to your main site. The more you engage in conversation with other users of the forum, the more traffic and backlinks you will receive. These backlinks will help increase your standing in Google.
  4. Blog comments. Post your comments in existing authority blogs. Search for blogs in your niche the just like you searched for forums. Look for blogs with a PR of 2 or more, the higher the PR, and the better. Also, make sure the blog accepts comments and the links from the commenters are dofollow links.
Once you find blogs that meet these standards, post your comments on them, but be certain that the comments are sensible and relevant to the original post. This is a good way to get a lot of backlinks on high authority sites and, once again, get noticed by the search engines.
The key to being able to greatly increase web traffic for free is high quality backlinks (links on other websites pointing to your site). But be careful, not all backlinks are good. If you try to link to low quality sites, especially sites that are mostly links, you will not help increase your search engine traffic. In fact, you could even make it worse and possibly get your website banned from Google, but if you follow these instructions and link to high quality Web 2.0 sites, this won't be an issue and you will soon notice a dramatic increase in website traffic.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Friday, August 26, 2011

E-Commerce payment gateway to accept online payments

An  E-Commerce site must always have multiple payment options. If you run a shopping site, and you only have one payment method, you may be leaving thousands of dollars on the table. So what are some of the must-have payment options?

  • PayPal
Paypal is an online payment gateway system. It allows its members to make payment without having to use a credit card. The credit card info has already been stored in the PayPal account. All the member has to do, is to login to his or her PayPal account when making payment. That means entering an email address and a password. That is far more convenient than having to take out the credit card and enter the credit card numbers into the payment form. In addition, you can easily integrate PayPal into your shopping site as most E-Commerce software supports PayPal.

  • Google Checkout
Google is becoming a highly competitive player in the payment solutions space. Like PayPal, it also has millions of members. You can easily add Google Checkout buttons to your site by copying and pasting some code snippets. Google Checkout is especially important if you are promoting your E-Commerce site using Google's very own pay per click advertising system. When you create an Ad in the system, your Ad appears on the right hand side of the search results. If your site supports Google checkout, a small little shopping cart will appear in your Ad. Visitors will know that your site supports this payment method just by viewing the Ad. This increases conversion rates because payment by Google checkout is very fast and convenient.

  • 2Checkout
2CO is a payment processor that allows you to accept payments by credit or debit cards. Unlike PayPal and Google Checkout, customers will have to fill in their credit card info when making a purchase. The payments will be sent to 2CO, who will then verify the payments. The revenues will then be sent to the merchants via direct bank transfer or check.

  • Worldpay
This is a very popular payment processing solution that is used by many large corporations. You must have your own merchant account if you want to use Worldpay. The setup allows revenues to be sent directly into your bank account.

  • Authorize.Net
The payment solution offered by Authorize.Net is an easy, affordable way to help you accept secure credit card, electronic check, and other payments via your E-Commerce website. You can easily integrate Authorize.net Payment gateway in your website and accept Credit Card Payments like Visa, MasterCard, AMEX and Discover. 


For more details about E-Commerce website development/maintenance and E-Commerce Consulting  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.


Tuesday, June 28, 2011

Why Sitemaps are important?


  • A sitemap is navigational tool that lists every accessible page in the site according to the site hierarchy. 
  • There are two basic kinds of sitemaps: One that is designed to be read by humans, and the other designed for visiting robots, crawlers and spiders.
  • Site should have both kinds of sitemaps, and they should be updated whenever new content or products are added to store.
HTML Sitemaps (for Humans)
The HTML sitemap is like a table of contents. It can be formatted any number of ways.
XML Sitemaps (for Spiders)
  • XML sitemaps are designed to extend a helping hand to visiting robots, crawlers and spiders. The sitemap tells search engines how often web pages are updated, the last time each was modified, and the relative priority of each page. 
  • The sitemap file (sitemap.xml) is placed at the root (or topmost) directory of site where it can be easily found whenever site is crawled. XML sitemaps are one of the most effective ways to ensure that  site is listed in the major search engines.
  • Its companion file robots.txt, contains additional instructions for the visiting robot.
Sitemap Generators
  • Although sitemaps can be created manually, it's a whole lot easier to use a program that automates the process. There's a wide range of software available, much of it for free.
  • Here's a comprehensive list of sitemap software
  1. Google's own Sitemaps Generator.
  2. XML-Sitemaps.com is an online service that will generate a sitemap up to 500 pages at no charge and few minutes. When the code is complete, copy and paste it to Notepad, save the file as sitemap.xml, and FTP it up to server. Then make sure to let Google know that updated sitemap and that site is ready to be crawled.
  3. PowerMapper  generates a wide range of visual sitemaps -- in addition to the standard text-based HTML and XML.As it scans the site, it captures meta data and generates a thumbnail of each page, and then uses the information to create a map.
A visual sitemap is a great planning tool for anyone who designs or manages a website.
Each map is fully hyperlinked,  drill down and jump to a specific page.



Monday, June 27, 2011

How to use Spoon Browser Sandbox


Spoon Browser Sandbox is a free, cloud-based service that run popular browsers directly from the Web without installing them on  PC. Spoon offers an impressive selection of the most current -- and not so current -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. At this time, Spoon Browser Sandbox can be run on most any Windows-based computer. However unfortunately, it is not yet available for the Mac. However, Spoon can be run on the Mac in Windows emulation mode.

Here's How:

1.       Go to: http://spoon.net/browsers
2.       Click the Load button on the image of the browser you want to test. Spoon opens a new window running a virtualized version of the browser you have chosen.
3.       Type the url of the site you want to test into the address bar, and press Enter. This is not an emulator, but a fully-functioning browser, explore every page and process in the site. Because Spoon open multiple windows running different browsers, it can be easy to lose track of which one using at the moment. If not sure, always go to the Help menu and click About.

Tips:

1.       When testing a site, take a screenshot of each page for reference. Paste each screenshot as a separate layer into a Photoshop file, and save a different file for each browser tested.
2.       To capture the screen on a PC: Alt + Print Screen
3.       To capture the screen on Mac OSX: Command Key + Shift + 3