Tips for E-Commerce Websites

1. Think like a consumer, and put your products in more than one category. People purchase more and they experience greater overall satisfaction with the Web site. Consider up sell and cross sell opportunities by offering products that make logical sense together.

2. Keep it simple. Successful E-Commerce sites simplify the checkout process and display clear pricing and shipping information. They also post clear return policies and access to customer service. Putting your brick and mortar store's phone number in a visible place on your Web site is a good idea.

3. Picture really is worth a thousand words, so use photos of your products and go easy on the text. Online usability studies suggest that people do not read; they scan. It's 25% harder to read on the Web, so keep these guidelines in mind for optimum readability: Headlines should be 8 words or less, shoot for 9-12 words on a line (people don't want to read across the entire screen), keep sentences short (15-20 words) and try to keep summaries under 30 words and hold paragraphs to 40-70 words. In this way you can maintain compelling product descriptions alongside your product offerings. 

4. Market your site once it's live. It's not enough to just build a Web site. You need to make an effort to market and promote your Web site to new and existing customers. Collect email addresses on your site to help you keep in touch with customers and consider creating a newsletter. Seek links from other sites that complement yours. Optimize your site's content for relevance and submit it to the major search engines.

5. Make payment processing easy. Online shoppers need a way to give you money online. You can accept credit card payments with either a PayPal account or an online merchant account.


For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

E-Commerce Web Solution

E-Commerce website must be easy-to-use, appealing and process requests quickly; offering consumers what they want. Good E-commerce design combines the three most important Website elements: appearance, organization and functionality.

E-commerce website merges industry goals with specific store goals. General business goals include the following: advertise the store's best products, communicate important information (contact phone numbers) and strategically place keywords for Search Engine Optimization (SEO). Specific company goals emphasize the store's products. Customer satisfaction should be an important goal.

• The first page must be professional-looking, interesting and attractive - keeping the customer's attention. The Website appearance should use color, typeface and graphics (within industry standards) to communicate to the visitor.
• Website should provide new product information. Product information should be short, sweet and descriptive. Having positive customer testimonials help.
• E-commerce Website guides the visitor to the best pages step-by-step. Primary content should only be one click away.
• The most effective E-commerce Websites transform "visitors" into high quality "customers", targeting ready-to-buy traffic. The site should leverage limited space to "up sell" and "cross sell" merchandise.
• E-commerce Website provides a customer-friendly shopping cart, simple checkout and sensible payment procedure. Customer service should be prompt, with an easily accessible phone number. Shipping procedures should be simple.
• Important information includes a privacy statement and security guarantee. Affiliation, with the Better Business Bureau or another commerce organization, builds up credibility and trust.
• The Website should follow a basic understandable organization. Navigation should be simple, logical and consistent.
• E-commerce Website designs use standard Cascading Style Sheets (CSS), sensible tags and clean code for a well-organized interface. Logical links and a website "Search" capability are important.
• The effective E-commerce Website is prominently ranked on search engines. The Web developer should maximize keyword placement and density. Compare competitor search engine rankings.
• "Back office" maintenance, such as uploading content, should be efficient.
•  Once a website is completed, the effective E-commerce Website markets, advertises and promotes its website, so that people will find it. Establishing e-mail marketing with blogs keeps the site relevant.
• The most effective E-commerce Websites maximizes appearance, organization and functionality to make sure the customer is ultimately satisfied. Satisfied customers make businesses successful.

For more details about E-commerce Consulting, Website Development and Maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Types of Electronic Commerce

E-commerce refers to the buying and selling of products or services in online. E-Commerce activities divided into 4 categories.

• Business to Consumer (B2C): It is the direct deal between companies and end consumers. This is the direct selling through catalogs utilizing shopping cart software.
• Business to Business (B2B): It describes the transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain.
• Consumer to Business (C2B): Consumer to business E-commerce is growing at a rapid place where as consumer demand specific products or services from respective businesses.
• Consumer to Consumer (C2C): This type of E-commerce works as Consumer to Business to Consumer (C2B2C). It essentially means that a consumer would contact a business in search for a suitable customer.

Apart from there are various other hybrid forms of E-commerce being practiced in today’s globalized world. Choosing the appropriate model is crucial and vital for your business.

For more details about E-Commerce Consulting, Website design, development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.