Tuesday, November 8, 2011

Tips for E-Commerce Websites

1. Think like a consumer, and put your products in more than one category. People purchase more and they experience greater overall satisfaction with the Web site. Consider up sell and cross sell opportunities by offering products that make logical sense together.

2. Keep it simple. Successful E-Commerce sites simplify the checkout process and display clear pricing and shipping information. They also post clear return policies and access to customer service. Putting your brick and mortar store's phone number in a visible place on your Web site is a good idea.

3. Picture really is worth a thousand words, so use photos of your products and go easy on the text. Online usability studies suggest that people do not read; they scan. It's 25% harder to read on the Web, so keep these guidelines in mind for optimum readability: Headlines should be 8 words or less, shoot for 9-12 words on a line (people don't want to read across the entire screen), keep sentences short (15-20 words) and try to keep summaries under 30 words and hold paragraphs to 40-70 words. In this way you can maintain compelling product descriptions alongside your product offerings. 

4. Market your site once it's live. It's not enough to just build a Web site. You need to make an effort to market and promote your Web site to new and existing customers. Collect email addresses on your site to help you keep in touch with customers and consider creating a newsletter. Seek links from other sites that complement yours. Optimize your site's content for relevance and submit it to the major search engines.

5. Make payment processing easy. Online shoppers need a way to give you money online. You can accept credit card payments with either a PayPal account or an online merchant account.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.