Search Engine Marketing (SEM)

Search Engine Marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.

Major SEM Tools

There are four categories of tools to help you optimize websites.

1. Keyword research and analysis: (a) Make sure the site can be indexed in the search engines; (b) find the most relevant and popular key terms and phrases for the site and its products; and (c) use those key phrases on the site in a way that will generate and convert traffic.

2. Website saturation and popularity: show how much presence a website has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). It requires your pages containing those keywords people are looking for and ensure that they rank high enough in search engine rankings. The followings are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.

3. Back end tools (including Web analytic tools and HTML validators): Web analytic tools can help you to understand what is happening to your website and measure your website's success. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging. These tools can deliver conversion-related information. Validators check the invisible parts of websites, highlighting potential problems and many usability issues ensure your website meets W3C code standards. Try to use more than one HTML validator or spider simulator because each tests, highlights, and reports on slightly different aspects of your website.

4. Who Is tools: show you who owns and operates various webites, can provide valuable information relating to copyright and trademark issues. Useful tools include Who Is Source, ARIN. Read a competitor's source code to look for hidden clues, Use Web analytics tools to find out more about your customers, Use the source code and Who Is tools to research legal issues.

For more details about Search Engine Marketing (SEM), Search Engine Optimization (SEO) and E-Commerce Consulting  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Tips for Integrating Email and Social Media

1. Email Can Drive Traffic to Blog Content: Email and blogs are digital companions. Blogs can become the content source for email newsletters and, conversely, email can call attention to blog posts.
2. Social Media Can Be an Amplifier: Many email-sending platforms include social bookmarking and sharing options. Popular email platform allows users to place a social sharing "toolbar" at the top of the newsletter template that enables subscribers to Like, tweet and bookmark email content.
3. Conversations Can Lead to Conversions: Social media is a conversational medium. Promotional posts that encourage subscriptions are not inappropriate so long as they are used only occasionally. "Fangating" techniques can also be implemented that require subscriptions before being able to access special offers, discount coupons or eBooks downloads.
4. Media Can Fill the Gap: Most small businesses only send email marketing messages periodically — such as monthly newsletters or occasional special offers. By providing more frequent updates — Facebook status updates, tweets and blog posts — social media can fill those gaps and help keep a brand top-of-mind with consumers.
5. Social Media is an Email Alternative: Social media can serve as a viable alternative for those who would prefer to receive information.
6. Social Networks Rely on Email: Social networks rely on email to notify users of transactions. Whether comments to Facebook status updates, new Twitter followers, or conversation threads on LinkedIn discussions groups, email is the reliable option to notify social network users.
7. Email is an Accepted Promotional Channel: It is widely accepted as a promotional channel. Email drives conversions, while social media engenders greater loyalty among existing customers.
8. Email Has Permanence: Social media is "just in time" marketing. Its nature is real-time, a stream of consciousness. Therefore, it works well when information needs to be shared quickly. Email messages can be archived for a more lasting effect.
9. Email and Social Media Can Be Personal: Depending on the number of fields contained in an email subscriber list messages can be personalized to appear more relevant to the subscriber. Social media is inherently personal. It comes by virtue of person-to-person interactions.
10. Social Media is Another Touchpoint: Social media is one touchpoint along a continuum of customer connection and interaction that also includes email. The two can work in tandem along with other forms of marketing and advertising.

Email and social media are not adversaries. Both can build brand awareness, retain customer loyalty, gain new subscribers and generate more sales.

For more details about Social Network Sites, Online Marketing and Search Engine Optimization please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.