Tips for Integrating Email and Social Media

1. Email Can Drive Traffic to Blog Content: Email and blogs are digital companions. Blogs can become the content source for email newsletters and, conversely, email can call attention to blog posts.
2. Social Media Can Be an Amplifier: Many email-sending platforms include social bookmarking and sharing options. Popular email platform allows users to place a social sharing "toolbar" at the top of the newsletter template that enables subscribers to Like, tweet and bookmark email content.
3. Conversations Can Lead to Conversions: Social media is a conversational medium. Promotional posts that encourage subscriptions are not inappropriate so long as they are used only occasionally. "Fangating" techniques can also be implemented that require subscriptions before being able to access special offers, discount coupons or eBooks downloads.
4. Media Can Fill the Gap: Most small businesses only send email marketing messages periodically — such as monthly newsletters or occasional special offers. By providing more frequent updates — Facebook status updates, tweets and blog posts — social media can fill those gaps and help keep a brand top-of-mind with consumers.
5. Social Media is an Email Alternative: Social media can serve as a viable alternative for those who would prefer to receive information.
6. Social Networks Rely on Email: Social networks rely on email to notify users of transactions. Whether comments to Facebook status updates, new Twitter followers, or conversation threads on LinkedIn discussions groups, email is the reliable option to notify social network users.
7. Email is an Accepted Promotional Channel: It is widely accepted as a promotional channel. Email drives conversions, while social media engenders greater loyalty among existing customers.
8. Email Has Permanence: Social media is "just in time" marketing. Its nature is real-time, a stream of consciousness. Therefore, it works well when information needs to be shared quickly. Email messages can be archived for a more lasting effect.
9. Email and Social Media Can Be Personal: Depending on the number of fields contained in an email subscriber list messages can be personalized to appear more relevant to the subscriber. Social media is inherently personal. It comes by virtue of person-to-person interactions.
10. Social Media is Another Touchpoint: Social media is one touchpoint along a continuum of customer connection and interaction that also includes email. The two can work in tandem along with other forms of marketing and advertising.

Email and social media are not adversaries. Both can build brand awareness, retain customer loyalty, gain new subscribers and generate more sales.

For more details about Social Network Sites, Online Marketing and Search Engine Optimization please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

E-mail Marketing Tactics

• Relevancy: Craft email messages with increased personalization, through segmentation and targeting. Truly communicating with your customer at an optimum time with the right content will be essential. Consumers increasingly expect retailers to provide valuable offers based on their personal likes and behaviors. Ecommerce merchants should manage these expectations to remain competitive.
• Value: Establishing value for the recipient is essential to causing your customer to take action. "Value" can be anything from an irresistible offer to helpful content or resources. Understand what your site visitors’ value and then deliver what they expect.
• Frequency and Measurement: A metric as simple as an open rate gets muddied by issues like image blocking and widespread use of mobile devices. It is always great to optimize your mailing to be legible with images turned off, but your recipients may be reading your emails without an "open" ever registering. Work on optimizing frequency to accomplish your goals without overwhelming your customers.
• Service: Transactional emails play a crucial role in providing timely service with customers. Order and shipment notifications and satisfaction survey follow-ups are examples of service-oriented emails that every ecommerce business should be running.
• Mobile: The increasing using of mobile is changing the way consumers behave online. Shopping experiences are changing, and as mobile use continues to increase, companies should accommodate these devices.
• Social Media: The jury is still out for many merchants on the true power of social media and its effects on the bottom line. However, the continued growth of social media cannot be ignored. Those that are doing social media well are integrating their social strategies with email. Develop some creative ways to integrate the two channels together for increased performance. Simply having a social presence is no longer enough for any ecommerce site.
• Acquisition and Reactivation: Email can be a powerful tool. Acquiring new customers will be much more effective using a multi-channel marketing approach. In addition, targeting customers who have not ordered for some time is an easy email campaign to run, and with the right relevancy and value, reactivating these long lost customers may not be as hard as it seems.

For more details about E-mail Marketing, Search Engine Optimization and Online Marketing please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Types of Search Engine Optimization

On Page Optimization

• Keywords Identification: Your industry would be researched and a brainstorming session will be undertaken to arrive at a best set of key phrases pertaining to your business interest. This allows coming up with best possible "outcome-based" key phrases for deriving optimal results through this program.
• Meta Tags: Developing Meta tags is one of the most important tasks in the SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, <description> and <keyword>.
• Competitor's Analysis: Competitor's Analysis is process of making a complete research on your competitors. This will help in preparing a strategy to attain top positioning in search engines and maximize its performance and gain business.
• Content Analysis: In this step we review content of your website (especially pages that you want to optimize). We ensure that content that we will change should be search engine friendly and always should have its original meaning.
• HTML Code Refining: HTML Code refinement is process of analyzing and reviewing code for all web pages and fixes all errors at the same time. During this process, remove all unwanted codes and include some necessary code according requirement. And manually modify all codes that are automatically created at the time of designing and are useless.
• Image Optimization (Alt Tags): Image Optimization is most important step in On Page optimization. Search engine optimizers will optimize all images on your site and add keyword rich “Alt Tags”.

Off Page Optimization

• Directory Submission: Directory Submission is very important step which we submit our site to different directories and our site can be listed onto different business directories. The benefit is first we get traffic from the website and second we get a back link for our website from that directory.
• Article Submission: In Article Submission we write articles and submit it to different article directories and normally the traffic and ranking of these articles sites is very high so the visitors who are visiting those articles directories will read our article then they will definitely visit our site so the traffic of site increased and also we get back links from the article.
• Link Building: Link Building is very important step in SEO. In Link building we build inbound links for the website using link exchange and various other methods.
• Forum Postings: In forum Postings, search specific and relevant forums and post threads there on forums so get good traffic from forums and also get back links from there.
• Blog Postings: In Blog Postings, get fresh content and make postings on different blogs to attract traffic and also for backlinks.
• Social Media Optimization: In Social Media Optimization, use various social media sites like Twitter, Facebook LinkedIn, MySpace, Orkut to generate huge amount of traffic on the website.

For more details about Search Engine Optimization and Online Marketing please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

Pay Per Click Advertising - PPC

• Pay per click advertising is one of the fastest growing sources of online advertising on the Internet today. Pay per click advertising is very cost effective and the traffic you will receive is all targeted to you products or services using keyword search technology.
• There are many different pay per click advertising services to choose from search the net and find the right company for you.
• First of all it gives any small business a chance to compete with large corporations who control the major search engine results.
• There's a lot less work involved all you have to do is set up an account with any company that's right for you, then create an ad with your selected related keywords and submit. Then sit back and watch our traffic stats go through the roof. 
• Pay per click advertising companies provide targeted traffic to your website, meaning everybody who comes to your website is looking for your products or services.
• One of the best qualities of pay per click advertising is that set your daily limit to what you want.
• You as an advertiser bid on keywords related to your website on a pay per click bases to receive targeted traffic. Some keywords and phrases will be more expensive than others depending on your competitions bid on the same keyword or phrase.
• After you let your ad run for a couple days you start to see what keyword work the best to bring traffic to your website.
• Try to keep keywords related to your site that way people are actually looking to buy or find info on your products or services.
• Some pay per click advertising companies have affiliate programs allowing you to earn free traffic by placing a search bar on your website, you earn credits towards your pay per click account every time someone dose a search or clicks on a paying averter.
• Pay per click advertising combined with other free methods of advertising can bring thousands of visitors to your site a month with very little money invested. Pay per click advertising is perfect for small businesses it helped me and it can easily help you.

For more details about Online Advertising and E-Commerce Consulting please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.

E-mail marketing Services

Email marketing is known to be a valuable marketing tool for any E-commerce business. Large and small companies can benefit from the power of email as a communication, promotional and lead generation tool.

Here are five steps that can improve your e-mail marketing efforts:

• Build an Opt-in List - To build a qualified list you'll want to collect e-mail addresses with a sign up box, promotion contest, or email addresses can be captured during checkout or on the confirmation page. Many email solution providers give you tools to capture email addresses in a variety of ways with simply copying and pasting a snippet of HTML code.
• Send Relevant Content - The biggest reasons subscribers choose to opt-out of permission email continue to be lack of relevance.
• Create Segmented Messages – Segmentation is about communicating directly to your recipients based on their preferences, previous buying history, location and more. Segmentation allows you to increase your return on investment (ROI) by creating marketing campaigns around targeted groups of recipients.
• Adds Personalization – Most email programs will allow you to personalize the subject line and insert a first name. More advanced email marketing solutions allow you to dynamically insert personalization based upon the recipients interests. Make the recipient feel you have more of a one-on-one relationship with them and that your email is targeted directly to them.
• Test – Testing is a critical tool in maximizing your email marketing campaigns. Test your subject lines, content writing style, coupon offers, images, design, segments, how you personalize and landing page design.

By implementing these five steps into your email marketing campaigns you stand a good chance at improving your open rates, click rates and return on ad spend.

For more details about Email Marketing Services & Tools,  please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.