There are plenty of ecommerce tips and tricks to get your business moving faster.
- Keep your website simple and easy to navigate. That means eliminating unnecessary graphics and Flash animations. Also, contact and order information should be very obvious on every single page.
- Don't create subdirectories of subdirectories; everything on your site should be within two to three clicks away from the home page.
- Stay focused by choosing your product niche and sticking with it.
- Double check your links. Simply by visiting your own ecommerce website and clicking on the links to make sure they work, you can save a lot of complaints and lost sales.
- Creating fresh content is a good way to bump you up in the search engines. By adding articles weekly or more often to your ecommerce site, you stand a much better chance to get higher ranks in the major search engines.
- Take advantage of Meta tags. They can actually get you a higher ranking on the search engines, so use them!
- Set up a merchant account so you can accept credit cards online. This will boost your sales dramatically.
- Make product descriptions precise. People want to know the features and benefits in a few seconds and won't usually read anything longer than 2-4 lines, so keep it short!
- Consider starting a blog. You can start a blog to bring attention to your website and it brings lots of search engines fast and repeated visitors.
- Update your information frequently. If you change your prices, make sure that the change is reflected on every page.
