Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers. E-commerce sites are stuck in a hard place because the number one goal of an E-commerce site isn’t sharing, it’s selling.
- You need to figure out where your site visitors are sharing your products. Without this information, you won’t know where to focus your social media energies. The biggest benefit from tools like ShareThis and AddThis might be the sharing analytics. You can figure out where your site visitors are sharing your products, and that information is invaluable.
- Your site must have a Twitter account and a Facebook page. These two are the “big guns”, with hands-down the most traction for your social media efforts. You have to focus first on what social media networks make the most impact.
- Instead of using a generic sharing widget in the same place across all your sites, try putting sharing features in prominent placements in different places in your site’s design. There are plenty of other corner and gap on your site that you could add sharing links.
- Videos are great sales tools. People like sharing videos, and they’re more likely to embed the videos on other sites. Videos are a great way to add a viral factor to your product pages.
- Its one thing to just create a Facebook page or Twitter account, but it’s another thing to actually engage with followers. Social media takes work, you have to daily interact with followers to be successful. Figure out who’s talking about your brand and open a dialog. Social media is a great tool to help promote products away from your E-commerce site. You can get people to your site with social media, and once they’re on your site you make the sale.
- Make a strong call to action for your visitors as to why they should follow your brand on Twitter, Facebook, or any other network. Include special offers, coupons, tips, and other things that customers wouldn’t get unless they were following you on social media sites.
- Companies often only post things related to selling on their social media profiles. Use your social media profiles to tell customer stories, stats, news, and other things related to your business. You’d show that your brand is interested in helping your followers, not just making money from them. It would be definitely useful to your fans, and it would add trust and loyalty to your brand.
- People are already talking about your brand on social networks, and odds are a few of them are venting frustration about something. Instead of waiting for them to call or email you, diffuse the situation by reaching out to them.
- Url shorteners like bit.ly give excellent click analytics. When you share links on social networks, you can track and see how many people are actually clicking the link. Knowing what gets people to actually click a link means that you can tailor your messages to get the most impact from your social media efforts. You could even drill down how effective types of links are across different social media sites. The more you know about your followers and what they like, the more useful you can be to them.
- Giving back creates trust, which is crucial for your brand. Think of ways that you can be useful to your followers. Share news and tips that they’ll find helpful. Ask their opinions. Give them coupons. Interact with them.
- The important thing is that you’re openly trying to be helpful to them. The more useful you are to your following, the more loyal they’ll be to your brand.
For more details about E-Commerce Consulting, Search Engine Optimization and Social Media Marketing please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
