E-commerce makes sense for business owners and leaders to periodically examine the solutions and tools to refine workflows and processes to improve profitability. Some tools have the potential to add dollars and cents to a business's bottom line.
- Basecamp: Basecamp is the granddaddy of web-based project management solutions. The service allows businesses of any size to manage everything from site redesigns and marketing projects to implementing a new inventory management system. Users can also interact with the service via email or RSS feed.
- ClearSaleing: ClearSaleing is an advertising analytics platform aimed at determining which parts of a marketing campaign are really the most effective. In online marketing, there is a trend that is called the last click effect. It is easy to measure a shopper or user clicked just before landing on a website and converting, marketers have a tendency to give whatever marketing tactic that facilitated that last click all of the credit for the conversion. ClearSaleing will optimize marketing and advertising campaigns, helping to maximize profit.
- Cloud Hosting - (Windows Azure or Amazon EC2): Azure and EC2 can improve a website's uptime, ensuring that customers get what they want and when they want it, while offering pay-for-use billing. Saving company money and improving customer satisfaction will help with profitability.
- Dlvr.it: Dlvr.it is a service that will automate posts to Facebook, Twitter, and LinkedIn, grabbing relevant posts and links from RSS feeds. While Dlvr.it should not constitute all of a business' social media efforts, it can provide a baseline that will increase account popularity. Dlvr.it makes social media marketing easier, provides an automated way to post, and bolsters marketing efforts that lead to more profitability.
- Get Satisfaction: Get Satisfaction is a customer feedback service that allows businesses to reduce product and customer support cost, optimize marketing efforts, or even select which products to add to the inventory. It helps businesses create a real customer community that can lead it to more profit.
- Invodo: Invodo is a full service video production firm that helps businesses to better engage customers. Invodo videos will help sell more.
- SLI Systems: SLI Systems offers a learning search and navigation solution that helps to ensure that customers find just the items they seek, improves "fundability" by creating dynamic landing pages for oft queried terms, and may help improve sales.
- Twilio: Twilio is an infrastructure-as-a-service, cloud communications provider that can improve a business in at least two ways. First, the service helps businesses automate telephone workflows and build a call center that handles voice mail and automatically forwards calls to key personnel. Second, Twilio offers a short messaging (text) system that businesses can use for text marketing. Both voice and SMS solutions use the Twilio API, so there will be some up-front development. Twilio provides an inexpensive and custom business phone solution and offers text marketing at a fraction of the cost of other solutions. In both cases, the service can add to profit.
- UserTesting.com: UserTesting.com is a crowd-sourcing solution that provides actionable user interaction data that will help a business make better choices about landing page design, shopping cart layout, or even how products are presented on site.
- 99designs: 99designs is a leading crowd sourcing marketplace for creative design projects. Satisfaction is guaranteed, or the business pays nothing. The 99designs marketplace will help a business get excellent creative designs at a fraction of the cost.
For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.
