Online Shopping is still in its growing
stages but evolves as a huge profitable industry. That said... It can still get
better. Though processes are simpler and easier, yet there are many areas to
improve in an eCommerce website.
Here are a few e-commerce website design and development tips!
When a store has more than 1 sub-category, it's important to show the users where they currently are, by providing proper titles, sub-titles and breadcrumbs (e.g. Home > Category > Sub-category > Product). There should be proper filtering options so that the users can filter and narrow results within the category that they have landed in. Filtering options can be filter by price, size, brand, color etc. There should be proper options to remove filters easily.Users must be allowed to sort the results based on the filter they chose. For example, if the user filtered results based on a Price range, they should be allowed to sort the results from high to low or vice-verse. Similarly sorting based on best sellers, featured, rating and latest must exist.
List as many as 150
to 200 products in a page so that users can have a glance at all the products
without navigating through several pages. Display the product
description, discounts offered, availability of stocks, colors , sizes or
other attributes prominently in the product detail page.
When a user
performs a search, show the search results and also carry the user's query in
the box for changes if necessary and show advanced search options based on your
filters mentioned like price, size, color etc. It is a good
feature to provide alternative search terms that may provide results in the
site, so that users can try those terms to get desired results.
Many products are
designed to match certain criteria. For example if you sell mobile covers, mention
the mobile names that it matches for. Do not make users
click “add to cart” for items that are out of stock. There should be proper
alert messages to inform the users about out of stock before they proceed to “Shopping
Cart” or “Checkout” Add as many product
photos as possible so that users can get a complete idea of what they are
trying to purchase.
Display of as many
product reviews, videos about the products, gallery etc can make the user get
the “feel good” factor about the product. Make the visibility
of “Shipping Options” available in the
website, very clear in all the pages. There should be quick
and clear customer service emails that confirm the order, shipping and payment.
Also the status of the order must be properly notified to the customers on
time.
There should be options
in the website to quickly modify the order if necessary before it is being
shipped. Hence a confirmation email before shipping should be sent. If the users
abandon cart before Checkout, there should be a way to find the items added and
automatic follow-up to convince the customer to checkout and complete the order
These points will help
your e-commerce sites to become a better place to shop online
Need Help ? Contact
us at prevaj@prevajconsultants.com
