- Your website design is the first impression. Make sure it is professional and relevant to your business.
- Navigation must be clear and handy. If visitors can't find what they are looking for easily, they might simply go away.
- Use language that is appropriate to the audience.
- Regularly add new content to your site to show that the business is alive and kicking.
- Good grammar and spelling is important. Errors give the impression of sloppiness and carelessness.
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