The days of needing a big chunky PC are far behind us and the Internet has moved from just being at the desk to being in every part of our lives. Internet access has expanded dramatically, with WiFi, GPRS, 3G and 4G being accessible from almost any part of a developed country.
According to Neilson research, mobile Internet usage is growing 30% every year. By 2013, it is expected that there will be 134 million mobile web users in the United States alone, up from 73.7 million mobile web users in 2009. Here are the key reasons why your business should have a mobile website in 2012.
Business Require a Mobile Website Right Now
Mobile search is becoming a trend for customers to do their shopping especially for local products and services. As a result, mobile optimized web design is going to be a necessity for your success. Statistics reveals that 71% of users search after seeing mobile ad, 53% purchase due to mobile search and 90% of mobile search results in action. There are 4 Billion local searches on Google per month, 61% of all local searches result in a purchase, and 55% of consumers use their mobile device to buy local products/services.
By 2014, it is projected that more users will access the internet from their phone than from a computer. Does this mean that all of those fancy flash-based, heavy content sites will become obsolete? Will you drop an egg from a mad duck on the submit button to send a form? Probably not, but it does mean that if you do not have a mobile presence you’ll be missing out on over half of all web browsers.
Reason to have mobile website
Google indexes mobile content differently than regular search. Ranking on mobile is easier because Google has a much smaller index of content under mobile, as this segment is still in its infancy.
People who are first to market have a significant advantage. Therefore, if businesses get a mobile site today, they can be ranked quicker than their competition. If for no other reason than to Rank High on Google, you should build your mobile site before your competition does.
The good news,If you have a website, then you have a site that can be accessed by any mobile device with a browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.(Have a look at the below images.)
Creating a mobile version of your site doesn’t have to be painful or expensive. In fact it’s typically a smaller version of your existing website with a more simplistic design. The important thing is to identify the key actions you want your customers to take when accessing your mobile site.
In short, when creating your mobile presence, simpler is better. Reduce the content and file size, limit the amount of typing your customer is required to perform, take advantage of smart phone capabilities by adding click to talk numbers and location finders. Follow these steps and you will be primed for mobile Web success.
For more details about Mobile website development, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745
According to Neilson research, mobile Internet usage is growing 30% every year. By 2013, it is expected that there will be 134 million mobile web users in the United States alone, up from 73.7 million mobile web users in 2009. Here are the key reasons why your business should have a mobile website in 2012.
Business Require a Mobile Website Right Now
Mobile search is becoming a trend for customers to do their shopping especially for local products and services. As a result, mobile optimized web design is going to be a necessity for your success. Statistics reveals that 71% of users search after seeing mobile ad, 53% purchase due to mobile search and 90% of mobile search results in action. There are 4 Billion local searches on Google per month, 61% of all local searches result in a purchase, and 55% of consumers use their mobile device to buy local products/services.
By 2014, it is projected that more users will access the internet from their phone than from a computer. Does this mean that all of those fancy flash-based, heavy content sites will become obsolete? Will you drop an egg from a mad duck on the submit button to send a form? Probably not, but it does mean that if you do not have a mobile presence you’ll be missing out on over half of all web browsers.
Reason to have mobile website
Google indexes mobile content differently than regular search. Ranking on mobile is easier because Google has a much smaller index of content under mobile, as this segment is still in its infancy.
People who are first to market have a significant advantage. Therefore, if businesses get a mobile site today, they can be ranked quicker than their competition. If for no other reason than to Rank High on Google, you should build your mobile site before your competition does.
The good news,If you have a website, then you have a site that can be accessed by any mobile device with a browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.(Have a look at the below images.)
Creating a mobile version of your site doesn’t have to be painful or expensive. In fact it’s typically a smaller version of your existing website with a more simplistic design. The important thing is to identify the key actions you want your customers to take when accessing your mobile site.
In short, when creating your mobile presence, simpler is better. Reduce the content and file size, limit the amount of typing your customer is required to perform, take advantage of smart phone capabilities by adding click to talk numbers and location finders. Follow these steps and you will be primed for mobile Web success.
For more details about Mobile website development, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745
