Thursday, August 13, 2015

Ecommerce Analytics: From Data to Decisions part-II

Analysis Preparation

Introduction to segmentation

One of the most important Google Analytics tools you can use for in-depth analysis is segmentation. When you apply a segment, you are essentially filtering your data in real time. Segmentation lets you isolate and compare subsets of Analytics data, so you can see which segments may be under-performing.

from Blogs