Jenna Fallon loves the great outdoors, and she loves building winning customer experiences. As the eCommerce Director for Yakima, the world’s leading retailer of car racks, Jenna has found her dream job. When she’s not behind a computer screen, you can find Jenna paddle-boarding with her two children across Oregon’s Willamette River or Lake Oswego. But this isn’t just leisure-time, it’s consumer experience development: Jenna attached a Yakima roof rack to her own Honda Pilot SUV, and says the experience inspired her to add ‘set-up time’ to every product description.
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