If you are reading this, the holidays are here. Like last year, expect every day in November to generate $1 billion in online sales. Email is a big piece of this billion-dollar pie. Last year, email drove 20% of website traffic during the seasons and accounted for nearly 25% of sales on Cyber Monday. While retailers prepare for the long holiday season, they often neglect some of the nuances that go into creating engaging and conversion-focused emails. With so much on the line, don’t let this happen to you. Here are four ways to create more engaging and effective holiday emails
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