Shopify is the answer for the beginners who want to sell their product online

Shopify online store platform was launched on the year 2006. Their objective was so simple - to provide an easy way to sell products online that frees sellers from all technical hurdles.They state that they have 275,000 merchants using their platform to sell their products online. The 14 days free trial (no free plan) makes them one of the leading store builders worldwide.

Is Shopify a reasonable alternative to other giants like eBay or Amazon’s marketplaces? Let’s find out:

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Shopify is the answer for the beginners who want to sell their product online

Shopify online store platform was launched on the year 2006. Their objective was so simple - to provide an easy way to sell products online that frees sellers from all technical hurdles.They state that they have 275,000 merchants using their platform to sell their products online. The 14 days free trial (no free plan) makes them one of the leading store builders worldwide.

Is Shopify a reasonable alternative to other giants like eBay or Amazon’s marketplaces? Let’s find out:

from Blogs http://ift.tt/2bTppKC

Pros of Selling on Marketplaces

A marketplace strategy is a boon for most of the retailers in the following ways:

1. Increased Sales

The average draw of selling on marketplaces such as Amazon and eBay is the scale of their online presence. Recent Statistics state that Amazon alone draws nearly 85 million unique monthly visitors. According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.

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Pros of Selling on Marketplaces

A marketplace strategy is a boon for most of the retailers in the following ways:

1. Increased Sales

The average draw of selling on marketplaces such as Amazon and eBay is the scale of their online presence. Recent Statistics state that Amazon alone draws nearly 85 million unique monthly visitors. According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.

from Blogs http://ift.tt/2bK5OL8

12 Simple Steps that Protects Your WordPress Website from Hacking/Vulnerability

12 Simple Steps that Protects Your WordPress Website from Hacking/Vulnerability

1. Files and Database Backup

The most important step that we need to follow is to take a regular backups, even if everything goes wrong, we can rely upon the backup. Taking a backup can be done manually or we can use some readymade plugin to do it, plugins such as backup buddy. This plugin lets you export your entire database with images, files and whatever you have in your blog’s content folder.

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12 Simple Steps that Protects Your WordPress Website from Hacking/Vulnerability

12 Simple Steps that Protects Your WordPress Website from Hacking/Vulnerability

1. Files and Database Backup

The most important step that we need to follow is to take a regular backups, even if everything goes wrong, we can rely upon the backup. Taking a backup can be done manually or we can use some readymade plugin to do it, plugins such as backup buddy. This plugin lets you export your entire database with images, files and whatever you have in your blog’s content folder.

from Blogs http://ift.tt/2bV0W3I

Benefits of Magento 2

Magento 2 comes with features that make it a better platform overall. It competes with other top open source platforms. Here are 5 key features which makes Magento 2.0 better than other top open source platform:

1) Improved Performance

Magento 2 overall performance is 20% faster compared to Magento 1. Faster site speed boosts sales and website search engine optimization. The platform comes with in-built Full-page caching, which helps pages to load a lot faster.

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Benefits of Magento 2

Magento 2 comes with features that make it a better platform overall. It competes with other top open source platforms. Here are 5 key features which makes Magento 2.0 better than other top open source platform:

1) Improved Performance

Magento 2 overall performance is 20% faster compared to Magento 1. Faster site speed boosts sales and website search engine optimization. The platform comes with in-built Full-page caching, which helps pages to load a lot faster.

from Blogs http://ift.tt/2bri3ye

Importance of SSL certificate in an eCommerce Website

What is SSL?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.

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Importance of SSL certificate in an eCommerce Website

What is SSL?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.

from Blogs http://ift.tt/28Wps6s

Returning Customers are More Valuable than New Customers

So you have spent the last few months sending newsletters, promoting your social media messaging, putting up Adwords campaign to attract the new customers. That is great, but the customers you attract from those promotions are not nearly as profitable as customers you already have. Sorry, but it is the truth! Let me explain why returning customers are more important.

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Returning Customers are More Valuable than New Customers

So you have spent the last few months sending newsletters, promoting your social media messaging, putting up Adwords campaign to attract the new customers. That is great, but the customers you attract from those promotions are not nearly as profitable as customers you already have. Sorry, but it is the truth! Let me explain why returning customers are more important.

from Blogs http://ift.tt/1S3NQxh

6 eCommerce Marketing Tips to Boost your Sales

Setting up an eCommerce website is a great way to start a business. It’s a brilliant personal challenge and one of the cheaper ways to start up. But many entrepreneurs, in their excitement to get set-up, forget to actually think about marketing their website and getting those critical sales. Here are a few ideas in-case you are struggling:

from Blogs http://ift.tt/25X0doO

6 eCommerce Marketing Tips to Boost your Sales

Setting up an eCommerce website is a great way to start a business. It’s a brilliant personal challenge and one of the cheaper ways to start up. But many entrepreneurs, in their excitement to get set-up, forget to actually think about marketing their website and getting those critical sales. Here are a few ideas in-case you are struggling:

from Blogs http://ift.tt/25X0doO
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Choose the Payment Gateway for your eCommerce Portal

What is a Payment Gateway?

The service that automates the payment transaction between the shopper and merchant. It is usually a third-party service that is actually a system of computer processes that process, verify, and accept or decline a transactions on behalf of the merchant through secure Internet connections. The payment gateway is the infrastructure that allows a merchant to accept credit card and other forms of electronic payment.

from Blogs http://ift.tt/1MQ2eNO
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Choose the Payment Gateway for your eCommerce Portal

What is a Payment Gateway?

The service that automates the payment transaction between the shopper and merchant. It is usually a third-party service that is actually a system of computer processes that process, verify, and accept or decline a transactions on behalf of the merchant through secure Internet connections. The payment gateway is the infrastructure that allows a merchant to accept credit card and other forms of electronic payment.

from Blogs http://ift.tt/1MQ2eNO

Product Information Management (PIM)

A Product Information Management is a tool that helps retail and wholesale merchants to aggregate their products data in a central repository and utilize the data for different functions. This helps to extract and systematize data, publicize data to and from varied sources such that the information is completely enriched and valuable.

from Blogs http://ift.tt/1WhKmLB
via IFTTT

Product Information Management (PIM)

A Product Information Management is a tool that helps retail and wholesale merchants to aggregate their products data in a central repository and utilize the data for different functions. This helps to extract and systematize data, publicize data to and from varied sources such that the information is completely enriched and valuable.

from Blogs http://ift.tt/1WhKmLB

eCommerce conversions - Crucial observations

Many eCommerce business owners do SEO, Internet Marketing , PPC, Facebook ads, email marketing et al to get better rankings in the Search Engine results and traffic to site. Even after getting high rankings and visitors pouring into the website, most retail businesses have a conversion rate of 1% to 3%.

from Blogs http://ift.tt/1P5ZrxJ
via IFTTT

eCommerce conversions - Crucial observations

Many eCommerce business owners do SEO, Internet Marketing , PPC, Facebook ads, email marketing et al to get better rankings in the Search Engine results and traffic to site. Even after getting high rankings and visitors pouring into the website, most retail businesses have a conversion rate of 1% to 3%.

from Blogs http://ift.tt/1P5ZrxJ