Monday, January 13, 2020

Retail Futurist Howard Saunders: 'Shoppable Content Is A Stepping Stone'

Shoppable content has been around for centuries, starting with booksellers that published catalogs a few decades after the invention of the printing press more than 500 years ago. Since then, marketers have steadily adopted the latest technologies to mix content and commerce, turning audiences into shoppers. Read more.