Shopify is one of the popular and powerful cloud-based e-Commerce platforms. Thousands of businesses all over the world run their eCommerce business using Shopify platform.
from Blogs http://ift.tt/1OC4gyA
Friday, January 22, 2016
Exciting things about Shopify!
Saturday, January 9, 2016
Integrate Magento with MongoDB
Magento is one of the most popular eCommerce development platforms. But when the product skus increases beyond a couple of millions, its performance is hampered. Basically Magento uses MySQL database where all data related to products, customers, sales etc. are stored.
from Blogs http://ift.tt/22RJEKf
Integrate Magento with MongoDB
Magento is one of the most popular eCommerce development platforms. But when the product skus increases beyond a couple of millions, its performance is hampered. Basically Magento uses MySQL database where all data related to products, customers, sales etc. are stored.
from Blogs http://ift.tt/22RJEKf
via IFTTT
Monday, December 28, 2015
Methods to improve click through rates in eCommerce marketing emails
Generally, there is a high probability of a sale in an eCommerce site, when customers visit the site via email marketing campaigns. Yet, the use of smartphones have made a considerable shift in this buying pattern. The click through rates have considerable decreased, when the customer opens the marketing email in his smartphone. There are some important reasons for this decline.
from Blogs http://ift.tt/1mL807I
Methods to improve click through rates in eCommerce marketing emails
Generally, there is a high probability of a sale in an eCommerce site, when customers visit the site via email marketing campaigns. Yet, the use of smartphones have made a considerable shift in this buying pattern. The click through rates have considerable decreased, when the customer opens the marketing email in his smartphone. There are some important reasons for this decline.
from Blogs http://ift.tt/1mL807I
via IFTTT
Wednesday, October 14, 2015
How to make sure you improve your eCommerce Sales during the Holiday Season?
As you see that we are quickly nearing the holiday season, which determines the profitability of a company, you should make key decisions for an efficient holiday season eCommerce operations.
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How to make sure you improve your eCommerce Sales during the Holiday Season?
As you see that we are quickly nearing the holiday season, which determines the profitability of a company, you should make key decisions for an efficient holiday season eCommerce operations.
from Blogs http://ift.tt/1QssScT
Friday, August 28, 2015
Multi-channel analysis
Now let’s look at another way to evaluate traffic channels. Rather than measuring success based on last-click conversions and revenue, we can evaluate channels based on how they assisted other channels in generating revenue.
A good example is display advertising, since display often helps other channels generate transactions and revenue by engaging users early in the buying cycle. Assisted conversions and assisted revenue are important ways to measure brand-based marketing or any marketing not intended to drive direct conversions.
We can use the Attribution Modeling tool to understand the overall value for channels and marketing activities that assist with conversions.
For multi-channel analysis, we’ll want to know:
- Which channels engage customers throughout the buying cycle?
- How do our marketing channels and campaigns work together to generate conversions and revenue?
- Are there any specific channels, campaigns, or any specific parts of a campaign that are underperforming?
- What is the value of our investment for channels that don’t generate direct conversions?
Customer profile analysis
In addition to understanding The Great Outdoor’s daily website traffic, our marketing manager wants to learn more about the store’s purchasing customers and their interests. This information can help improve future audience targeting, ad messaging, and overall marketing strategy.
We can use Google Analytics to better understand:- What was the behavior of users that converted versus those that didn’t?
- What were the demographic characteristics of users that converted versus those that didn’t?
- What were the technology platforms that made it harder for users to convert?
- And what are other characteristics of users that converted?
from Blogs http://ift.tt/1fKvOEK
Multi-channel analysis
Now let’s look at another way to evaluate traffic channels. Rather than measuring success based on last-click conversions and revenue, we can evaluate channels based on how they assisted other channels in generating revenue.
A good example is display advertising, since display often helps other channels generate transactions and revenue by engaging users early in the buying cycle. Assisted conversions and assisted revenue are important ways to measure brand-based marketing or any marketing not intended to drive direct conversions.
We can use the Attribution Modeling tool to understand the overall value for channels and marketing activities that assist with conversions.
For multi-channel analysis, we’ll want to know:
- Which channels engage customers throughout the buying cycle?
- How do our marketing channels and campaigns work together to generate conversions and revenue?
- Are there any specific channels, campaigns, or any specific parts of a campaign that are underperforming?
- What is the value of our investment for channels that don’t generate direct conversions?
Customer profile analysis
In addition to understanding The Great Outdoor’s daily website traffic, our marketing manager wants to learn more about the store’s purchasing customers and their interests. This information can help improve future audience targeting, ad messaging, and overall marketing strategy.
We can use Google Analytics to better understand:- What was the behavior of users that converted versus those that didn’t?
- What were the demographic characteristics of users that converted versus those that didn’t?
- What were the technology platforms that made it harder for users to convert?
- And what are other characteristics of users that converted?
from Blogs http://ift.tt/1fKvOEK
via IFTTT
Friday, August 21, 2015
Understanding Customers
Traffic source analysis
we’ll perform an in-depth analysis on how well The Great Outdoors is targeting and acquiring customers. To begin, let's look at the Marketing Director's dashboard. It's immediately apparent that revenue is down significantly compared to this time last year.
from Blogs http://ift.tt/1EI6J3M
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Understanding Customers
Traffic source analysis
we’ll perform an in-depth analysis on how well The Great Outdoors is targeting and acquiring customers. To begin, let's look at the Marketing Director's dashboard. It's immediately apparent that revenue is down significantly compared to this time last year.
from Blogs http://ift.tt/1EI6J3M
Thursday, August 13, 2015
Ecommerce Analytics: From Data to Decisions part-II
Analysis Preparation
Introduction to segmentationOne of the most important Google Analytics tools you can use for in-depth analysis is segmentation. When you apply a segment, you are essentially filtering your data in real time. Segmentation lets you isolate and compare subsets of Analytics data, so you can see which segments may be under-performing.
from Blogs http://ift.tt/1DMZBbr
Ecommerce Analytics: From Data to Decisions part-II
Analysis Preparation
Introduction to segmentationOne of the most important Google Analytics tools you can use for in-depth analysis is segmentation. When you apply a segment, you are essentially filtering your data in real time. Segmentation lets you isolate and compare subsets of Analytics data, so you can see which segments may be under-performing.
from Blogs http://ift.tt/1DMZBbr
via IFTTT
Saturday, August 8, 2015
Ecommerce Analytics: From Data to Decisions part-I
Introduction to Ecommerce Analysis
Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.
from Blogs http://ift.tt/1T4x9se
Ecommerce Analytics: From Data to Decisions part-I
Introduction to Ecommerce Analysis
Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.
from Blogs http://ift.tt/1T4x9se
via IFTTT
Friday, July 31, 2015
How to boost customer service and sales with online chat?
eCommerce sales are expected to increase by 20% every year. This is a tremendous opportunity for Retail eCommerce store owners to grow their customers' database by providing a best-in-class customer service within the online store.
from Blog http://ift.tt/1OT72ik
via IFTTT
How to boost customer service and sales with online chat?
eCommerce sales are expected to increase by 20% every year. This is a tremendous opportunity for Retail eCommerce store owners to grow their customers' database by providing a best-in-class customer service within the online store.
from Blog http://ift.tt/1OT72ik
Thursday, July 23, 2015
Does your retail business sell its products online or in-store?
If you answered both, you are moving in the right direction. But if you answered "only in-store," you're losing behind.
Consumers expect several options when they shop, and if you're not offering those options, your customers may en route to a more tech-savvy competitor.
from Blog http://ift.tt/1CWt4im
via IFTTT
Does your retail business sell its products online or in-store?
If you answered both, you are moving in the right direction. But if you answered "only in-store," you're losing behind.
Consumers expect several options when they shop, and if you're not offering those options, your customers may en route to a more tech-savvy competitor.
from Blog http://ift.tt/1CWt4im
Tuesday, July 14, 2015
Google Analytics Platform Principles Part-IV
Reporting
Once your Google Analytics data has been collected and processed, you’ll use the Google Analytics reporting interface or the Google Analytics reporting APIs to retrieve your data for reporting and analysis.
from Blog http://ift.tt/1K6NXHD
Google Analytics Platform Principles Part-IV
Reporting
Once your Google Analytics data has been collected and processed, you’ll use the Google Analytics reporting interface or the Google Analytics reporting APIs to retrieve your data for reporting and analysis.
from Blog http://ift.tt/1K6NXHD
via IFTTT
Tuesday, July 7, 2015
Google Analytics Platform Principles Part-III
Importing Data into Google Analytics
The most common way to get data into Google Analytics is through your tracking code, but you can also add data from other sources. By adding data into Google Analytics, you can give more context to your analysis.
Importing data into Google AnalyticsThere are two ways to add data into your Google Analytics account without using the tracking code: through account linking and through Data Import. Both are managed via your Configuration settings in the Admin section of Google Analytics.
from Blog http://ift.tt/1IIrLVk
Google Analytics Platform Principles Part-III
Importing Data into Google Analytics
The most common way to get data into Google Analytics is through your tracking code, but you can also add data from other sources. By adding data into Google Analytics, you can give more context to your analysis.
Importing data into Google AnalyticsThere are two ways to add data into your Google Analytics account without using the tracking code: through account linking and through Data Import. Both are managed via your Configuration settings in the Admin section of Google Analytics.
from Blog http://ift.tt/1IIrLVk
via IFTTT
Wednesday, July 1, 2015
Google Analytics Platform Principles Part-II
Processing & Configuration
In this unit, we’re going to cover two parts of the Google Analytics platform that go hand-in-hand: processing and configuration. These two components work together to organize and transform the data that you collect into the information you see in your reports.
from Blog http://ift.tt/1GOd0M5
via IFTTT
Google Analytics Platform Principles Part-II
Processing & Configuration
In this unit, we’re going to cover two parts of the Google Analytics platform that go hand-in-hand: processing and configuration. These two components work together to organize and transform the data that you collect into the information you see in your reports.
from Blog http://ift.tt/1GOd0M5
Wednesday, June 24, 2015
Google Analytics Platform Principles Part-I
Do you ever wonder if you’re getting the most out of your Analytics reports? In this self-paced online course we’ll dive deeper into how the platform collects, transforms, and organizes data in Analytics. Understanding how this works can help you refine your implementation and uncover more valuable insights about your business.
from Blog http://ift.tt/1JiYrWT
via IFTTT
Google Analytics Platform Principles Part-I
Do you ever wonder if you’re getting the most out of your Analytics reports? In this self-paced online course we’ll dive deeper into how the platform collects, transforms, and organizes data in Analytics. Understanding how this works can help you refine your implementation and uncover more valuable insights about your business.
from Blog http://ift.tt/1JiYrWT
Tuesday, June 16, 2015
Amazon Web Service(AWS) Part-III
7. Analytics
7.1 Amazon Elastic MapReduce (Amazon EMR)
Amazon Elastic MapReduce (Amazon EMR is a web service that makes it easy to quickly and cost-effectively process vast amounts of data. Amazon EMR uses Hadoop, an open source framework, to distribute your data and processing across a resizable cluster of Amazon EC2 instances. Amazon EMR is used in a variety of applications, including log analysis, web indexing, data warehousing, machine learning, financial analysis, scientific simulation, and bioinformatics. Customers launch millions of Amazon EMR clusters every year.
from Blog http://ift.tt/1CaGOAl
Amazon Web Service(AWS) Part-III
7. Analytics
7.1 Amazon Elastic MapReduce (Amazon EMR)
Amazon Elastic MapReduce (Amazon EMR is a web service that makes it easy to quickly and cost-effectively process vast amounts of data. Amazon EMR uses Hadoop, an open source framework, to distribute your data and processing across a resizable cluster of Amazon EC2 instances. Amazon EMR is used in a variety of applications, including log analysis, web indexing, data warehousing, machine learning, financial analysis, scientific simulation, and bioinformatics. Customers launch millions of Amazon EMR clusters every year.
from Blog http://ift.tt/1CaGOAl
via IFTTT
Tuesday, June 9, 2015
Amazon Web Service(AWS) Part-II
5. Storage & Content Delivery Network
5.1 Amazon Simple Storage Service (Amazon S3)
Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers. Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. The container for objects stored in Amazon S3 is called an Amazon S3 bucket. Amazon S3 gives any developer access to the same highly scalable, reliable, secure, fast, inexpensive infrastructure that Amazon uses to run its own global network of websites. The service aims to maximize benefits of scale and to pass those benefits on to developers.
from Blog http://ift.tt/1dtaW3Q
Amazon Web Service(AWS) Part-I
1. What is Cloud Computing ?
Cloud computing has become one of the most discussed IT paradigms of recent years. It builds on many of the advances in the IT industry over the past decade and presents significant opportunities for organizations to shorten time to market and reduce costs. With cloud computing, organizations can consume shared computing and storage resources rather than building, operating, and improving infrastructure on their own. The speed of change in markets creates significant pressure on the enterprise IT infrastructure to adapt and deliver. Cloud computing provides fresh solutions to address these changes.
from Blog http://ift.tt/1GoGgw1
Amazon Web Service(AWS) Part-II
5. Storage & Content Delivery Network
5.1 Amazon Simple Storage Service (Amazon S3)
Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers. Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. The container for objects stored in Amazon S3 is called an Amazon S3 bucket. Amazon S3 gives any developer access to the same highly scalable, reliable, secure, fast, inexpensive infrastructure that Amazon uses to run its own global network of websites. The service aims to maximize benefits of scale and to pass those benefits on to developers.
from Blog http://ift.tt/1dtaW3Q
via IFTTT
Amazon Web Service(AWS) Part-I
1. What is Cloud Computing ?
Cloud computing has become one of the most discussed IT paradigms of recent years. It builds on many of the advances in the IT industry over the past decade and presents significant opportunities for organizations to shorten time to market and reduce costs. With cloud computing, organizations can consume shared computing and storage resources rather than building, operating, and improving infrastructure on their own. The speed of change in markets creates significant pressure on the enterprise IT infrastructure to adapt and deliver. Cloud computing provides fresh solutions to address these changes.
from Blog http://ift.tt/1GoGgw1
via IFTTT
Friday, June 5, 2015
Amazon Web Service(AWS) Part-1
1. What is Cloud Computing ?
Cloud computing has become one of the most discussed IT paradigms of recent years. It builds on many of the advances in the IT industry over the past decade and presents significant opportunities for organizations to shorten time to market and reduce costs. With cloud computing, organizations can consume shared computing and storage resources rather than building, operating, and improving infrastructure on their own. The speed of change in markets creates significant pressure on the enterprise IT infrastructure to adapt and deliver. Cloud computing provides fresh solutions to address these changes.
from Blog http://ift.tt/1BNXDB2
Amazon Web Service(AWS) Part-1
1. What is Cloud Computing ?
Cloud computing has become one of the most discussed IT paradigms of recent years. It builds on many of the advances in the IT industry over the past decade and presents significant opportunities for organizations to shorten time to market and reduce costs. With cloud computing, organizations can consume shared computing and storage resources rather than building, operating, and improving infrastructure on their own. The speed of change in markets creates significant pressure on the enterprise IT infrastructure to adapt and deliver. Cloud computing provides fresh solutions to address these changes.
from Blog http://ift.tt/1BNXDB2
via IFTTT
Thursday, June 4, 2015
Essential Magento Modules
Magento is a popular open source platform to built your ecommerce website. It is based on Zend Framework and has a very flexible architecture. Although it is much younger than many of its competitors, Magento has a large community of users. Developers can easily built plugins or templates for Magento,
from Blog http://ift.tt/1KGtFE0
via IFTTT
Essential Magento Modules
Magento is a popular open source platform to built your ecommerce website. It is based on Zend Framework and has a very flexible architecture. Although it is much younger than many of its competitors, Magento has a large community of users. Developers can easily built plugins or templates for Magento,
from Blog http://ift.tt/1KGtFE0
Tuesday, May 26, 2015
Benefits of Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin.Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics makes it easy for anyone managing a site to track and analyze this data. It's a powerful, free tool that can answer a variety of questions for a wide range of users.
from Blog http://ift.tt/1Hu5MfX
via IFTTT
Benefits of Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin.Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics makes it easy for anyone managing a site to track and analyze this data. It's a powerful, free tool that can answer a variety of questions for a wide range of users.
from Blog http://ift.tt/1Hu5MfX
Sunday, March 8, 2015
B2B eCommerce - The Real Hero
B2B has always been special in eCommerce. This is the hero of all eCommerce disciplines. Manufacturers, distributors, Exporters and other B2B businesses have simple ordering and easy procurement system online . eCommerce platform has dissolved several steps in the workflow process of a B2B company.The products availability can be made visible to customers and orders can be placed in minutes online.It also has significant cost savings with minimum errors in the process.
from Blog http://ift.tt/1GhW4xO
B2B eCommerce - The Real Hero
B2B has always been special in eCommerce. This is the hero of all eCommerce disciplines. Manufacturers, distributors, Exporters and other B2B businesses have simple ordering and easy procurement system online . eCommerce platform has dissolved several steps in the workflow process of a B2B company.The products availability can be made visible to customers and orders can be placed in minutes online.It also has significant cost savings with minimum errors in the process.
from Blog http://ift.tt/1GhW4xO
via IFTTT
Tuesday, March 3, 2015
Success Steps To Optimize Checkout Process
Every ecommerce business is ready to do anything for attracting large number of customers. They are spending money, time and effort on designing a site that is different and innovative just to impress customers. There are lot of simple things one can adopt while designing an eCommerce site which can push customers to take a look at your site. One such thing is an effectively functioning checkout process. This involves improving and optimising your checkout process.
from Blog http://ift.tt/17NjDTR
via IFTTT
Success Steps To Optimize Checkout Process
Every ecommerce business is ready to do anything for attracting large number of customers. They are spending money, time and effort on designing a site that is different and innovative just to impress customers. There are lot of simple things one can adopt while designing an eCommerce site which can push customers to take a look at your site. One such thing is an effectively functioning checkout process. This involves improving and optimising your checkout process.
from Blog http://ift.tt/17NjDTR
Friday, February 20, 2015
Foolish Reasons To Avoid Online Business
Few years ago people used to earn for their basic needs but now everyone want a luxurious life. Everyone want to an “Aladdin’s lamp” so that they just have to make a wish and everything is delivered instantly. They expect the merchants to work like 'Genie'. Now this stands as a biggest challenge in front of every business owners. Business owners are now opting for the online shopping through eCommerce sites so that they can fulfil their customers' wish.
from Blog http://ift.tt/17kVDXV
via IFTTT
Foolish Reasons To Avoid Online Business
Few years ago people used to earn for their basic needs but now everyone want a luxurious life. Everyone want to an “Aladdin’s lamp” so that they just have to make a wish and everything is delivered instantly. They expect the merchants to work like 'Genie'. Now this stands as a biggest challenge in front of every business owners. Business owners are now opting for the online shopping through eCommerce sites so that they can fulfil their customers' wish.
from Blog http://ift.tt/17kVDXV
Tuesday, December 23, 2014
Friday, November 21, 2014
Make Your eCommerce Site Safer
In today’s world eCommerce websites are preferred by most of the people. The people who use these sites irrespective of their experience with these sites they always have a doubt in their mind whether this site is safe or not? Safe transaction through ecommerce sites is the utmost priority now. It is the ecommerce site providers’ responsibility to make all the transactions safe and secure. As it is always said “Prevention is better than cure”. So it is better to take some precautions than facing fraud payments and other problems while transacting or delivery.
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via IFTTT
Wednesday, October 8, 2014
How to Improve the Speed of a Website
"A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted."
Any search engine wants to provide users a great user experience, just like Google, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast web experience.
from Blog http://ift.tt/1uARUOi
via IFTTT
Thursday, September 18, 2014
Magento Themes
Magento is a feature-rich, open-source eCommerce solution that offers retailers complete flexibility and control over the look, content and functionality of their websites. Magento’s intuitive administration interface contains the marketing, merchandising and content management tools retailers need, without putting constraints on business processes and flow.
1.Flipshop - Multipurpose Responsive Magento Theme
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Tuesday, August 19, 2014
Monday, August 18, 2014
eCommerce Shopping Carts
Most of the businesses in today’s world have a question: “Which type of eCommerce platform is best for their business requirements?” The best way of solving this problem is noting down the specifications that they want the eCommerce to perform and then comparing it with the various eCommerce platforms that are available.
The details that need to be explored are types of eCommerce platforms.
from Blog http://ift.tt/1yTKGDE
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Saturday, July 19, 2014
PREVAJ ELECTRONIC MENU CARD
Electronic Menu Card
The restaurant electronic menu, ordering and payment devices and the order processing computer system allows restaurant patrons to review the menu, select food and beverages from the menu and electronically place their orders even before a seating in the restaurant is available. The system provides food and beverage orders to the kitchen staff well ahead of the convention order placing systems and permits patrons to review, print and pay their guest check electronically from their restaurant table, at will, without waiting for service or depending upon the responsiveness and staff levels of the restaurant, thereby providing the best possible service in the shortest possible time and eliminating bottlenecks and headaches of the conventional restaurant order and payment systems.
from Blog http://ift.tt/1yFVyqz
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Wednesday, July 16, 2014
Thursday, July 3, 2014
Sunday, June 29, 2014
Friday, June 6, 2014
Friday, May 23, 2014
Tuesday, May 6, 2014
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