Mobile Commerce, also known as M-Commerce or mCommerce, is the ability to conduct commerce using mobile devices.
The need for mobility is the primary driving force behind mobile commerce, or mCommerce. With the rapid increase in smartphone penetration across the globe, mobile commerce has gained increasing acceptance amongst both users and retailers. Mobile services are continuing to register impressive growth and mCommerce is also being embraced in sync.
Just give a look at the pictures, how they are differed in pc website and mobile websites
Advantages of Mobile eCommerce
The advantages of mCommerce (Mobile - eCommerce) are:
- Providing wider reach
- Reducing transaction cost
- Streamline business processes
- Reducing time to order
- The age of mobile shopping is here to stay, consumers can access millions of products at the palm of their hands and retailers can increase their reach and overall sales.
- New advanced mobile applications characteristically engage high-speed services being accessed by devices distantly, anywhere, any time
- People were concerned about credit card security back then, even more so than today, so that was a big barrier to overcome.
A direct impact on mCommerce, as consumers expect seamless access through mobile devices, the ability to search for, select, and purchase products, along with 24/7 service wherever and whenever they require.
Retail and B2B are being revolutionized through mobile applications. Innovative mobile apps can now help to reduce lines and accelerate checkout, audit inventory levels, schedule deliveries, enhance customer service, increase loyalty and create additional revenue streams. Mobile applications can help you generate better return on operational investment, accelerate speed to market, and lower capital expenditures.
Also mCommerce pave the way for
- Instant buying: Instant buying is another advantage of mcommerce. A personal computer may not always be available when you need a product or service. Thus, sales definitely get declined due to lack of an instant medium. Mobile eCommerce fills this marketing and e-commerce void by providing an instant checkout and payment gateway service.
- Combo marketing: Retailers can reach for the mobile users using mobile messages and can invoke sale opportunities. If e-commerce application is installed on mobiles, consumers don’t need to give second thoughts. As a business owner, this can help you to target niches that are most likely to buy a particular product you offer.
- Increased traffic: Another advantage of providing mCommerce is that it can be used to usher in the much needed online traffic. People like to surf through their smart-phones and if you generate an app of your website, then each time a user runs the app, you get the needed traffic boost. The easy usage of these apps leads to repeated visits of people to your website.
- Fast loading: Since mobile applications don’t have too many unnecessary details vis-a-vis their web versions, they can be used in a shorter span. They load fast as they are developed in a simpler framework and use fewer web components. This way you get easy-to-load content that can be surfed in a jiffy.
- Ease of navigation: With the touch interface, navigation is simpler in mobiles as compared to laptops or PC’s. Hence, searching through and pitching sales through mobile devices is easier for customers
