Mobile is fast becoming one of the most important delivery channels for business today.
Observe people in any public area these days and there's a good chance to see someone browsing the web on a smartphone such as iPhone or Android. In order to provide this rapidly, growing base of mobile web users with an optimal experience, more and more website owners are pursuing mobile web development to ensure that their website is optimized for smartphone display. If the growing number of mobile web users alone isn't reason enough to convince website owners to embrace the mobile web, there are also a number of advantages worth considering.
Why mobile websites are the correct first step for business ?
Improved User Experience- It shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Engagement and Context-A mobile website allows to immediately engage users with mobile-specific features such as click-to-call, mapping functions. Furthermore, a local business mobile is particularly significant as more and more visitors will find the site through location-aware technology that connects users to the website when they are in immediate geographic proximity.
Improved Search/SEO performance - A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Brand Identity-Actions speak louder than words - a mobile website immediately helps to stand out and presents a positive, contemporary brand identity for the organization. A mobile-optimized website makes a positive statement
- Portability and Connectivity -A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.
Competitive Advantage - A mobile website puts in a position to stand out among competitors - if the website doesn't look good on a smartphone, users will move on to one that does. A mobile website ensures visitor attention .
More Flexible and Cost-Effective Than App Development - A mobile website is generally a much less restrictive means to build a mobile presence compared to app development. For one thing, app development requires the production of different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to an app store, making apps much more fragmented and expensive to produce with a longer timeline before they reach target visitors. Most importantly, an app requires users to download the app before it can be accessed. On the other hand, a mobile website is universal to all contemporary smartphone browsers, making a mobile website more flexible and cost efficient, with fewer barriers between you and your target users. Of course, there are some applications that are better-suited to an app format (interactive games being a primary example), and often it makes sense to have both an app and a mobile website. But for a well-rounded mobile presence a mobile-optimized website is generally a practical and effective first step.
- Integration with Offline Media - Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. QR codes have been used regularly in Japanese and European advertising for years, and are now getting increasing usage in the US. This means that your advertisements, brochures, posters - even billboards - can contain QR codes that will direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort.
- New Advertising Opportunities - Mobile advertising is growing at a rapid pace and presents many new opportunities for reaching target audiences with unprecedented precision. If the organization advertises on Google AdWords or other PPC networks there's a good chance the ads may also be appearing in mobile listings (depending on the account settings). However, with mobile advertising has to ensure that the ads lead to mobile-optimized landing pages, rather than the regular desktop site, for optimal results and maximum ROI.
Inevitability - The mobile web is no longer a concept - it's a mainstream reality that will impact any organization that aims to communicate with target audiences online. Most leading industry analysts project that within a few short years, mobile phones will overtake PCs as the most common Web access device worldwide. The responsibility now falls on website owners to take advantage of the unique opportunities mobile offers for connecting with the growing number of visitors who will inevitably access their website on mobile devices.
Mobile website with Content Management
Operational, organizational and governance optimization is always a concern. Brand owners know the headaches different products on different platforms managed through different tools can bring.Whenever possible, the mobile website should be managed through the content management system (CMS). This may be easier than you think! In fact, for many WCMS, this could be as simple as a template change.
A content management system will have a real impact in terms of your team’s ability to make changes to the mobile site quickly, and in terms of how many or few.
