mCommerce is important for your online business!

Today traffic to eCommerce sites are mostly coming  from smartphones and tablets, hence mCommerce is becoming more and more essential every day.

Mobile customers are not only growing in number but also purchasing more than normal customers. Hence mCommerce is the latest promotional channel for increasing your online sales. It brings new possibility for small business to sell and promote their product and services through Mobile Devices. 

M-Commerce is now turning to be an important part of your Internet marketing strategies. It can easily fit in your business process, you can make huge benefits from it.

Advantages of mCommerce

Better reach to customers

Tap the potential increase in usage of mobile devices

Be at par or go ahead of your competitors

Low development cost

New and oft used sales channel

Some online stores will lose sales due to the fact that their website is not responsive to the customer's device and this leads to the customer leaving the website, without purchasing a product. To solve this problem you can either build your website responsive or build a native mobile app.

Most people will no longer drive hours to a store to find that what they want. Statistics show that  50% of many online store sales close on mobile.

As the mobile devices are becoming a major part of our lives and it should be used as a tool to help shop and pay. Mobile Commerce is the future.

You must have this info in your website!

Small Businesses that do not have an online store to sell your products/services must have the following info:

1. Address of all locations with maps,
2.  Telephone Number,
3. Working Hours,
4. Products and brands that you sell in your brick and mortar store,
5. Special and Sale Items,
6. Discounts and Coupons.

If you operate either in one or many locations, dedicate a Contact page in your website to display the address of every location with a Google Map. Add the business hours and phone number of each location clearly below each address.

You can also add a search feature to find the nearest location. This search feature should be available either in the header or the footer of all pages.

Main Telephone numbers like Customer Support and Toll Free Number should be displayed on every page of the site, possibly in the header.

Normal Working Hours can also be mentioned below the main telephone number. Any other specific operating hours like Sundays, Holidays, After-working hours etc. can be specified in detail in the Contact page

Any new customer should be able to easily find out from your website, all items and brands that you sell in your physical store. If you sell services, an exhaustive list of services should be displayed in a dedicated “Services Offered” page in the website.

For example, if you sell Car Parts in your physical store, Do NOT mention “All Car Parts Available”.  Specifics like “We sell Power Steering Pumps, Hub Braking and assemblies, Fluid Reservoirs of the brands like Cavalier, Chevy Malibu, Corsica of 2011, 2012 and 2013 models” will be very useful to your site visitor. If you have a lot of Car Parts then add a list of items available, organized in a tabular form. You can also add a search feature to easily search the car parts available based on model number, Brand and part name.

Always remember that your audience is the same to your competitors too. Hence to be first in the race, you products or services, Coupons that visitor can print and use at your physical store. You can also display “Sale items” that can be periodically updated must post Special items or services with special prices, Discounts offered to specific

As you do not sell online, the above efforts can definitely bring considerable sales to your store. The next better option is to start selling online too!

10 Ways to Use Images as a marketing tool

Images are an important component in a website. You can create a better impact on your prospects using visual communication through images.

The following are some of the ways you can communicate visually:

• Add Descriptive Text for every image you add in your website or social media sites. This communicates better not only with Search Engines but also with visitors who often share in their Social networks. The Text can be added on the images too to imply the purpose of the image. 

• Have as many “Share” buttons as possible, so users can quickly share your website images in several Social Networking sites like Facebook, Twitter, LinkedIn, Pinterest etc. Use of “Pin It” buttons across every image or web page will encourage users to share images easily. Pinterest in easy to use and interesting too.

• There are several photo-sharing tools available today. You can engage your visitors to share their own images and photos in your website or Social Networking Pages. This can be a creative way of communicating with your visitors.

• When you have a lot of images, you can create a combination of images as banners or collage to make your point more expressive. These kinds of images gain the interest of the visitors to share in Social Networking sites. 

• Some content of your website can be represented by images.  For example, instruction manuals, guides etc. This makes the content more interesting than usual. Comical representation is also a good way to make your user understand your point in your website.

• Complex information, knowledge base etc. can be represented in the form of simple charts, illustrations or info-graphics. Images in the form of quotes and sayings can also be impressive as they can be used to communicate more data in a small area. 

• Some images can represent the flow of processes in the form of maps or flow charts, as many people understand complicated flow through images better than words.

• Use of optimized, clear and expressive images makes the users feel good about your business. Image Quality can be a factor that invites more visitors.

• Testimonials, Reviews, Quotes etc. can be included in your site as images. Photos of Company Events/Awards etc can be updated with description and title in the website in chronological order.

• Image Slideshows or galleries with sub-titles or explanatory videos can be more engaging and mark the importance.

To evaluate your site in the utility of images, you may contact us.

Ways to use Google Analytics to improve sales

Traffic generation and QUALITY traffic generation are completely different. You have to find if the right people are coming to your website. Looking at the sources of traffic is a good way to estimate this. Google Analytics is one best way to analyze the quality of your traffic, what people do in your website, are they browsing around or are they bouncing off right away. 

Google Analytics is one of the best tracking and analytics application available on the market for free. There are a bunch of reports available which can be used to increase your website performance and hence sales.

Firstly, set up a Google Analytics Account here

Next, paste the tracking script provided on every page of your website. If you need help in doing this, you may contact us

The following are the reports that can be viewed in your Google Analytics account and are extremely valuable:

Traffic Sources – this report is accessed at Traffic Sources>> Overview. This shows you where your visitors are coming from. It shows Sources like search engines, referring sites and paid advertising. It also shows the traffic through your SEO and Social Networking Activities.

Audience - The Audience reports provide data about who make up your audience, their location, language etc., how they reach your website and their behavior like Recency, Frequency, & New vs Returning.

Content - The content section contains reports to help you improve your site content based on the needs and expectations of the visitor. It gives insight on Site  Content, Site Speed, Site Search, Events , etc.

Conversions - Goal Conversions are the primary measure for fulfilling a business objective. When a site visitor completes a desired action, a goal conversion occurs. This includes insights on eCommerce and Multi-channel Funnels conversion

Thus used correctly, Google Analytics can provide you with the information you need to take your website to the next level!

For more details about integrating Google Analytics, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

E-Commerce web design

E-Commerce web design simply plays a very important role, because you'll never get a sale if customers are not impressed with your site. Generally, eCommerce is considered to be the sales aspect of e-business. The Online business owners should make sure that, their eCommerce website is featured with standard qualities and professional custom design. The Quality of your website speaks a lot about the quality of your product and your online businesses.

To make a perfect website, E-Commerce web Development service providers are using many complex tools like CSS, HTML, Photoshop etc., It is easy to turn the vision of customers to your eCommerce website, if your website is highly professional and impressive. This can be done by certain procedures. The way you make the site impressive is not only in the appearance of the site, but also in the way it reaches to the customer. Also the website should be well-organized and easy to navigate.

For more details about developing eCommerce, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Beware of the common mistakes that we make in our Online stores

There are many steps involved in the process of capturing customers to an online store, like making shoppers to visit your store, guiding them quickly and efficiently to find the details they are looking for, showing them the information they are needed, providing a fast, secure and easy method to include items in the shopping carts, to process checkout and finally disclosing the product to the customer in a timely manner.

The following points explain the mistakes that are made by the store owners that are not tolerated by most shoppers today.

• Most eCommerce businesses spend a lot of time and money driving traffic to their stores from search engines, emails, and social media. The shop owners should be aware about the links provided for the given ad. If a store owner is selling a product like wallets and the ad features the word wallets, hence the ad link should land the customers on a page that sells wallets. But, currently there are many stores simply direct traffic to their home pages or to products unrelated to a given search or ad.
  
• Shoppers also look for guided navigation and filters to narrow their selections. Now-a-days probably many shoppers are expecting the high level search tools in online stores. Many kind of advanced features are available for the site search. But still we come across many poor site search.
  
• Even though a store owner is providing proper site search options with perfect ad links, if the description of the product is poor, there are many chances for the shoppers to jump another store.
  
• At many cases, shop owners fail to add the shipping estimator in the shopping cart,  if the shipping estimator is provided, which will allow the shopper to enter the shipping addresses or zip codes, and that will update the shipping costs as the shopper adds item to the cart. If so the store owner offers free shipping, then the shopper should know regarding the offer, so that he can proceed to a satisfied checkout.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

What is the future of mobile eCommerce?

Mobile eCommerce or mCommerce is a part of eCommerce and is becoming very important quickly for eStore owners. Most visitors to an eStore are now looking for the convenience of shopping online using their tablet and mobiles. This is an effect of the boom in the number of mobile users and improvements in the mobile technology. Today one-third of site traffic use mobile devices to make a purchase.

If the eStore owner has to compete and increase his sales, he ought not to ignore mCommerce as its future looks bright. mCommerce sites may be used for convenience and portability, but users look for more details in the site. Hence your mobilecompatible eStore should be elaborate with more product details.

M-commerce has changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly. The main goal of mobile commerce is to provide boundary free communications to its users. Mobiles can be used for advanced purposes like connecting to suppliers and distributors.

M-commerce refers to the growing practice of conducting financial and promotional activities with the use of a wireless handheld device and recognizes that the transactions may be conducted using cell phones, personal digital assistants and other hand held devices that have operate with Internet access.

The ultimate advantages of mCommerce are flexibility, faster, easier and ubiquity. This provides a secure and convenient process. In summary, the meteoric growth of the Internet and mobile communications leads to the rapid development of mCommerce with surprising advantages to the real world, which in turn moved to the entry of next generation.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Strategies for Successful eCommerce

eCommerce is a business. eCommerce is not just a website on which you sell products or services.

Hence the first step is to develop a business plan. Then do a research of the market and competitors selling the same kind of products or services as yours.

Secondly, associate with a partner with expertise in eCommerce development, online marketing, content management and SEO. 

Plan your funding and timeline for launching. Next plan the steps required to launch with specific milestones and due dates.

Talk to your partner and make sure the plan is fully understood. The Partner should be able to split your plan into simple milestones.

Decide on the Design of the eCommerce store. The partner should be able to develop the eStore based on the approved designs. 

Once the eStore is developed, implement SEO. For more details on SEO click here. 

Do online marketing continually. Constantly educate yourself before, during, and long after. 

Get in touch with us for complete eCommerce consulting, development and marketing.

How to make your site SEO friendly ?

Making an attractive website and maintaining it is simply not sufficient for marketing a business. To attract visitors to your website, you have to do SEO. If your website shows up in search engine results, especially in the first page then you are likely to get many leads.There are many factors to be considered for your business to appear in first pages of search engine results.

The domain names must be catchy and easy to remember. If you own a business in different countries,  then your website may have country-specific domains which is also  good option for better ranking.

Make sure that the robots.txt file or robots meta tag are letting the search engines to access all the important pages in the website and are blocking those pages that are inappropriate. Use 301-redirects instead of 302 as 301-redirects give better PageRank. Reduce the number of 404 Not Found pages in the website by redirecting the 404 pages to some useful page like Sitemap. Remove all duplicate content in the website. You can use Google Webmaster tools for this. Automatic URL Rewriting can be use to make the URL uniform throughout the site.

People use portable devices more than ever. They would like mobile optimized sites and Google recommends responsive designs. Make sure your websites are responsive to devices.

Website speed has become a ranking factor. Use small images as possible for quick loading. Use Google Page Speed or Pingdom tools to check the loading time of your pages. Faster loading is preferred for better ranking.

Research for potential keywords using Google Keywords tool. Make sure every page targets a single keyword. Use the keyword in the  page URL, title,  head tags as well as content. HTML, CSS and webfonts can be used so that Search Engines can easily crawl the page. Add new content to website regularly. Indicate the language of the pages in hreflang tags. Use ALT tags for your images to describe the image using the keywords. Add author information to pages

Google looks at subdomains as separate websites.Hence it is best to use descriptive subfolders with words split by hyphens. Sitemaps are useful to understand your site architecture. HTML sitemaps are useful for both visitors and search engines. XML sitemaps are especially useful for search engines.

Make sure your website has existence in the social networks like Google+, Facebook, Twitter, Linkedin

Submit you website in several directories for better reach to visitors.

Write blogs and articles about your products and services, business activities etc. regularly

Send periodic Newsletters, discounts, coupons etc.  to customers who wish to be updated about your business regularly. 

In summary, the more you are interconnected in the network and have a good internet presence, it is likely that you will start getting good number of visitors and hence a good business.

For more details about integrating SEO, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

How to convert Abandoned Cart to Sales?

All online retailers face the problem of cart abandonment by their customers. In order to resolve the issue of shopping cart abandonment, it’s important to analyze the shopping experience from the moment a shopper adds a product to the cart through purchase completion.

Some simple steps to reduce Cart Abandonment

Do not ask for a lot of personal information upfront. Collect mimimum data required during first purchase to make the customer feel easy in the site. Though collecting customer info is important and useful for marketing purposes, it would be a great idea to collect those data after the first purchase. Registration should not be made compulsory. A guest checkout option should be provided.

Options should be provided to change the quantity of items in the shopping cart page. Including a breadcrumb will avoid confusion and help them to keep the finish the checkout process. Alternatively one page checkout procedure with not many options in the checkout page will help customers checkout faster. A summary of the order should be continually shown and updated throughout the purchase. It is important to communicate shipping costs and show totals from the beginning of the checkout process

The filled cart should exist in the shoppers' account for long time so that they can come back and complete the purchase when they are ready. Including product recommendations based on the original product carted can provide additional chances for the shoppers to purchase more. Having the option to add the product to a wish list will provide the opportunity to market those items to the customer in the future.

Displaying security certifications during the checkout process will be authentic. Reminding the customers of how much they are saving on the item they are purchasing and including information on return policies, customer service, etc. can add value. Promotional codes within an email should be text so the customer can easily copy and paste in their cart.

Providing customer support options such as live chat or customer service phone numbers throughout the purchasing process can provide customers with options to get answers rather than simply abandoning the purchase. Sending at least one post-abandonment email and a maximum of 3 in proper intervals will add value. Personalization can add a touch of friendliness to an email .

In conclusion, we can expect an increase in shopping cart completion with the implementation of the above suggestions.

For more details about Abandoned Cart, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

ROLE OF E-COMMERCE IN BUSINESS

 E-Commerce can be defined as a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery. E-Commerce is a new way of managing, conducting and executing business transactions using computer and telecommunications networks.

E-commerce is one of the easiest means of doing business as the development of E-Commerce that has made it possible to reduce the cost of promotion of products and services. The business and commerce cannot be separated, because the main purpose of business concern is to earn profit and to make profit it is necessary to do buying and selling which is integral part of commerce, so now the E-Commerce plays a vital role in business.

E-Commerce that will be not only enabling you to reach new customers, but it can also make it easier and faster for you to do business with your existing customer base. There are many major different types of E-Commerce namely Business-to-business (B2B), Business-to-consumer (B2C), Business-to-government (B2G), Consumer-to-consumer (C2C), Mobile commerce (m-commerce). The role of E-Commerce in companies has obviously taking those to higher levels. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

e-Commerce

Electronic commerce, which is commonly known as e-commerce, is a type of industry where buying and selling of products or services are conducted over electronic systems such as the Internet and other computer networks. It is currently one of the most important aspects of the Internet to emerge. We can also say that e-commerce is working with the use of the Internet and the Web to conduct business transactions.

The examples of e-commerce are Online Shopping, Electronic Payments, Online Auctions, Internet Banking, Online Ticketing, etc.. There are many benefits in e-commerce for both merchant and consumer like Overcome Geographical Limitations, Gain New Customers With Search Engine Visibility, Lower Costs, Locate the Product Quicker, Eliminate Travel Time and Cost, Provide Comparison Shopping, Enable Deals, Bargains, Coupons, and Group Buying, Provide Abundant Information, etc.. 

Over the past decade e-commerce has become the preferred method of shopping for a large number of consumers. Although e-commerce relatively has a slow start, but now e-commerce is the largest retail environment growth area in the world. Everything in the world are available in e-commerce websites, it may be any kind of product. There are many resources available for the e-commerce solutions.

People use the term "ecommerce" or "online shopping" to describe the process of searching for and selecting products in online catalogues and then "checking out" using a credit card and encrypted payment processing. There are many solutions for developing e-commerce such as OpenCart, OSCommerce, Wordpress, Zen Cart, WordPress, Magento, Prestashop, Joomla/VirtueMart, CS cart, X-cart, WordPress- WooCommerce/Jigoshop.

Projections for the future of e-commerce are very positive, and with the growth in use of smartphones, tablets, smart TVs and other portable electronics with Internet capabilities, there will only be more and more ways to shop online.

For more details about integrating eCommerce, please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

Benefits of Mobile websites

Mobile is an emerging bridge to information and communication on both a global and local scale, a connection between the digital and physical worlds. Now-a-days you can observe people in any public area, someone browsing the web on a smartphone such as iPhone or Android. In order to provide this rapidly growing base of mobile web users with an optimal experience, more and more website owners are pursuing creation of mobile websites to ensure that their site is optimized for smartphone display.

Smartphones are changing the daily lives of users and generating innovative opportunities. There are many smartphone users access the Internet on their mobile devices. While mobile use is prevalent and on an upward trajectory, its growth is not at the expense of computer Internet use. Mobile-friendly websites benefit your customer, and in turn your business.

Building a mobile-friendly site is essential for businesses to prepare for the mobile movement. The days of building websites targeted solely at desktop or laptop environments are over. Users now  can access website from a variety of internet-enabled devices. As website owners, mobile devices also offer some fantastic features typically not available on the desktop functionality such as clicking a hyperlink in your website to call your phone number, or adding your contact details to an address book. With more advanced devices, a mobile website can provide more targeted, location-aware content for your visitors.

Also there some differences in watching a video using mobile and desktop, Because you are viewing the programs through your device's browser, the mobile experience is very similar to what you will see on your desktop. On tablets, the option to view full-screen or split-screen is preserved, mobile phones will automatically transition to full-screen video in order to maximize visibility.

For more details about Mobile Website, please feel free to contact  Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

ERP for Retail Business

Whether an enterprise is selling physical, or digital, products and services, they can’t survive – let alone grow - without adaptive business systems to support their core retailing, store, and warehouse as well as their extended digital or physical supply chains. Solutions in the Retail Enterprise Resource Planning (ERP) & Supply Chain Management (SCM) Solution Area provide the core real-time transactional engines; the multi-enterprise collaborative workflows; operational intelligence; and the business productivity tools required to support today's talent starved, dynamically evolving businesses.

The goals for the new system were:

• Managing overall business processes, infrastructure and applications.
• Supporting aggressive growth across new channels.
• Promoting the client's brand.

Need for an ERP Software for Retail

The company wanted to grow its business operations in the disciplined manner. They wanted to centralize its business (especially the Sales and demand fulfillment set up) so that the management can review its business growing and also find out lacking areas across all regions. web enabled ERP software for retail implemented in a 3-tier deployment which would help them manage their vast distribution set up spread across multiple geographies and also manage their future growth better offering very low costs of scalability.

Benefits of ERP to Retail Business

• To manage the purchase from different places

To better manage the multiple locations, ERP can used . Also to deliver timely and reliable information on financial, sales, inventory and operational performance. And they can provide ongoing 24x7 support.

• Improve people productivity

Help people in distributed operations work smarter and faster in the entities with an operations management solution which  delivers a high degree of scalability, and synergy with ERP.

• Market Competition

To beat the competition, retailers have to understand consumer demand at the point of interaction Margins & Efficiency .

• Manage Process Change

Manage the demands of growth and change with operations management solutions that easily adapts and is customizable to meet the unique business processes of the distributed operations - with low total cost of ownership (TCO).

• Competitive Global Ecosystem

Compete effectively with a global ecosystem utilizing a proven operations management solution for the distributed sites that connects real-time execution and day to day information about operations to the headquarter solution - drive business process standardization into the operations and global visibility across the organization.

Implementation of ERP in retail business paves way to Cost reductions  and 24x7 production support, with proactive monitoring and resolution of issues  . Also ability to maintain systems during off-business hours for patching and upgrades.

For more details about implementing ERP , please feel free to contact  Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

ERP & eCommerce Integration

ERP synchronise eCommerce systems and allows to streamline and automate the sales process, from the online order to the delivery and the invoicing.
Once ecommerce platform and ERP system are integrated, product catalogue can upload via the ERP system to save time and costs. If we already have an ERP system in place, product data entry and uploading will occur automatically. What's more: the products will continuously be available.

ERP integration also streamlines catalogue management. The administration console of the ecommerce platform could be used to change or update product images, attributes, and descriptions; the information automatically synchronizes with your ERP.
As for new online orders, their transaction details are automatically forwarded to the ERP system for further processing, including fulfillment, inventory, shipping, invoicing, and more. Depending on your requirements, data can be synchronized in real-time or in batch mode.

Benefits of having an Integrated ERP with an e-commerce

1. Increases Self- Service Functionality: - The availability of real-time data from the ERP system on to the storefront, allows customers to view available inventory, latest order status, and track shipments with tracking numbers. This helps in reducing the cost of operations and improves customer experience with the storefront.
2. Reduce the inventory cost by having updated sales information: – All web sales information will instantly appear into the ERP system. ERP Item Inventory will also be updated based on these web transactions. So with the most up to date web sales information and inventory, ERP user can properly plan the purchase and thus reduces the inventory cost.
3. Generate financial reports in ERP, based on Web Transactions: - e-commerce applications are able to generate financial reports on sales. But integration with ERP provides the merchant the ability to produce Balance Sheet, P/L Statement, Trial Balance, Cash Flow, etc. which gives the transparency in financial information across the organization.
4. Increased internal productivity: – Because the integrated system streamlines multiple business processes, it has reduced human resource involvement in these processes. Web sales orders will be integrated to the ERP system in real time, back office ERP user can instantly track the order and start the further processing. Thus the order fulfillment cycle is reduced through this integration.
5. Reduced Human Involvement, Data Redundancy and Error: - With integration, web customer details, web orders, payment & shipping information will be integrated to ERP system, similarly Item and Inventory details can be uploaded from ERP to e-commerce portal, so in any way this integration will eliminate the need of re-entering the data. Thus the integration solution will reduce human involvement, data redundancy and error over two platforms.
6. Increase Customer Satisfaction: - Ease of getting most up to date product information, inventory availability detail, order tracking detail, etc in the web from ERP system, customer satisfaction level raises a lot and it reduces operational hassle for the business.
7. Better Control of your Business: -Integration of e-commerce and ERP business processes provides the business owners with a better control of their business and there by getting competitive advantage.

Plan for growth. Choose from our existing integrations to begin managing and transferring data to have a growing business.

For more details about integrating eCommerce and ERP , please feel free to contact  Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745

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The miracle of shopping through www’s

eCommerce has revolutionized the 21st century in a way that few other technologies have. Over the past decade, the phenomenon of eCommerce has developed into a full-blown industry. Once used solely for business-to-business purposes, today nearly everyone has made at least one purchase using an eCommerce platform.

Retail outlets were the most visited places in busy cities a few years back although that’s not how it is to be now. The main reason for this is the advent of online shopping portals and the dependency of people on the World Wide Web to buy most of their products online. Also nowadays not everyone can afford to waste time spending hours at retail outlets especially in a busy work life. Most of the people love to spend time having fun instead of spending it in shopping malls and retail stores.  Another great advantage that online shopping offers is that the products are extremely affordable and you’re bound to get good discounts on every purchase you make. This is why many developing countries wasn’t really in to the idea of online shopping portals , today has a lot of customers who love to shop online. Online shopping is indeed a boon to the product sale and buying products at cheap prices.

Internet saves a lot of time and gives opportunity to choose goods at the best prices. Present-day Internet sales boom is the foundation for magnificent eCommerce future.

The “quantity to quality” tendency of eCommerce is also becoming more and more obvious, as the Internet has excluded geographical factor from the sale. So it doesn’t matter any more whether your store is situated in New York or London or in a small town. To survive, merchants will have to adapt rapidly to the new conditions. To attract more customers e-store-owners will have not only to increase the number of available services, but to pay more attention to such elements like attractive design, user-friendliness, appealing goods presentation, they will have to opportunely employ modern technologies for their businesses to become parts of eCommerce future.

Of course, those, who acquire e-stores earlier, get better chance for future success and prosperity, though an eCommerce site itself doesn’t guarantee you anything. Only an appropriate eCommerce solution in combination with thorough e-marketing and advertising can buy you business insurance.

eCommerce appeals to the population at large for several key reasons.

• It is the most convenient way to shop.
• It doesn’t involve lines or long drives.
• eCommerce typically offers a larger selection than brick and mortar stores.
• eCommerce offers the ability to shop 24 hours a day
• Most eCommerce stores offer bigger discounts and savings on their products.
• Comparison-shopping is simple because of the vast selection.

With more and more people seeking alternatives to bricks-and-mortar retail, now is the time for development of new technologies to enhance the online experience. Here are a couple of reasons why brands should be paying attention:

• A recent study projects a doubling of mobile commerce sales in 2013
• e-marketer predicts that in the apparel and accessories category alone, e-commerce sales in the U.S. will grow to $224.2 Billion by the end of 2012, up 15.4% since 2012.

Over the past ten years, the eCommerce revolution has transformed the way we shop to the point, where we don't even have to get dressed and make contact with another human to find a great deal. Although the amount of time and money we spend online grows every year, the eCommerce experience has changed more since its inception.


For more details about eCommerce portal development , please feel free to contact  Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745